All articles by Jesper Johansson – Page 11
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News briefsReebok expands into eyewear market
Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm ...
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News briefsAdidas launches global Yeezy inventory rollout
Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...
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ArticleFrasers Group boosts board with key appointments
Frasers Group is keeping its foot on the pedal. Now, it has announced new names to its board.
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C-Suite InterviewSports Direct launches Outdoor concept, starting in Cardiff
Sports Direct is expanding its offerings and launching a new Outdoor concept, starting in Cardiff, the retail giant’s flagship location.
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News briefs
Sports Direct integrates On products in flagship stores
After a long time, Sports Direct will finally integrate On in their flagship stores.
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News briefsJordan Brand opens its first concept store in US
Nike is gearing up to introduce its first Jordan Brand concept store in the US, with Philadelphia set to host the “World of Flight” theme. The project, revealed through documents submitted to the Philadelphia Historical Commission, involves the transformation of a 1921, 7,000 square foot building into a destination for ...
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ArticleBalena & For Ever forge circular future for footwear
Balena’s collaboration with For Ever, one of the world’s largest outsole makers, marks a significant stride toward circularity in the footwear industry. The groundbreaking partnership, set to be unveiled at Lineapelle-Italy on February 20th, signals a pivotal moment in sustainable shoe manufacturing.
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News briefsHeydude embarks on outlet expansion plan
Heydude is embarking on an aggressive expansion plan to increase its number of outlets. In 2024, the company plans to open 30 new outlet stores, a significant jump from the five opened in the past six months. The surge in outlet openings stems from a strategic shift in 2023. “We’re ...
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News briefsGymshark women’s head of brand steps down
Stephanie O’Neill, the Head of Brand for Gymshark’s women’s division, has announced her departure from the Solihull-based activewear company after a seven-year tenure. Joining Gymshark in 2017 from Religion Clothing, O’Neill held various roles and was promoted four times, most recently in April 2023. Her replacement has yet to be ...
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News briefsTrump unveils sneakers at Sneaker Con
Former President Donald Trump made an unexpected appearance at Sneaker Con in Philadelphia over the weekend, where he unveiled his new line of signature sneakers. The move came amidst ongoing legal battles and as he vies for the Republican presidential nomination in 2024. Trump, facing a $355 million judgment in ...
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News briefsUnexpected news: Craft Sportswear introduces post-run craft beer
Craft Sportswear, in collaboration with Swedish brewery Billdale, has crafted a post-run beer, catering to dedicated runners who enjoy a well-deserved beverage after a challenging session. The beer, named Craft Beer, is packed with extra nutrients, minerals, and vitamins essential for recovery. Launched during UTMB, the world’s ...
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News briefsPuma steps into the digital future with Touchtech partnership
Touchtech, a platform renowned for its sales assistance tools, has announced a collaboration with Puma Group. The move reflects Puma’s commitment to digitalization in a rapidly evolving retail landscape. Andres Castro, Team Head of Customer Connectivity at Puma Group, emphasized the importance of digitalization to meeting the evolving needs of ...
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News briefsUEFA reports record revenues for top-tier clubs
According to UEFA’s latest report, top-tier clubs participating in UEFA competitions have achieved unprecedented revenue levels in the 2021/22 fiscal year. The European Club Finance and Investment Landscape report disclosed that these clubs collectively generated approximately €23.9 billion in revenue during this period, marking a historic high. The staggering figure ...
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News briefsAuthentic Brands Group partners with SHG to expand Reebok in UK and Ireland
Authentic Brands Group (ABG) has forged a collaboration with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, for the handling of the Reebok brand in the UK and Ireland. Under the agreement, SHG will produce and distribute Reebok-branded football and basketball team training gear, uniforms, sportswear, training ...
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News briefsOn forges partnership with Zalando, opens up to "new audience”
On and Zalando have joined forces to bring On’s range of running products to Zalando’s base of active customers. The collaboration marks On’s debut on Zalando’s platform, giving it access to 22 markets. Zalando, a prominent online destination for lifestyle and sports products in Europe, is welcoming around 100 performance ...
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ArticleNike announces 2% workforce reduction
Nike has officially confirmed a 2 percent reduction in its workforce, following months of speculation. This decision aligns with the company’s goal to streamline operations and save up to $2 billion in costs over the next three years, as announced in December. CEO John Donahoe sent an internal memo to ...
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News briefsSpyder skiwear to launch PFAS-free products this autumn
Liberated Brands (Liberated) unveiled a bold plan to eliminate per- and polyfluorinated substances (PFAS) from its Spyder skiwear line starting in autumn 2024. A comprehensive assessment of Spyder products has led to a strategic multi-season initiative to phase out PFAS across its branded skiwear. As Spyder is one of the ...
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News briefsTennis Industry Association rebrands to serve diverse community
Tennis Industry Association (TIA) has undergone a transformation, rebranding itself as the Racquet Industry Research Group (RIRG). The change signifies more than just a shift in name; it marks a strategic move to broaden its mission and serve the entire racquet sports community with research and data. Recognizing the diverse ...
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ArticleEnda Athletic founder appointed as On’s head of Africa
Swiss running brand On has appointed Navalayo Osembo as its new head of Africa, signaling its commitment to broaden its activities on the continent. Osembo brings valuable experience to On, having recently sold Enda Athletic, a Kenyan running-shoe brand she co-founded in 2017. The acquisition by footwear ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
