All articles by Jesper Johansson – Page 12
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News briefsVF Corporation makes board appointment
VF Corporation has added Caroline Brown to its board of directors. This move comes after VF engaged with its shareholders, including Engaged Capital, in productive discussions. According to a statement released by the company, VF plans to appoint another independent director to the board soon, prioritizing candidates identified by Engaged ...
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News briefsFootway secures €7m to bolster financial position
Footway has secured SEK 80 million (€7 million) in financing to strengthen its financial position and ensure the successful completion of its reconstruction. The financing includes a directed new share issue of 50 million SEK (€4.4m) in B-shares and a strategic collaboration with Juni, to boost its accounts payable ...
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefsHoka names President, setting course for growth and innovation
Hoka, a footwear brand within Deckers Brands, has appointed Robin Green as its new President, with immediate effect. Green is bringing to Hoka’s executive team a wealth of experience from her recent role as Global Vice President of men’s running and fitness at Nike. Reporting directly to Dave Powers, CEO ...
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News briefsColumbia tech goes to the moon
Columbia Sportswear has partnered with Intuitive Machines, a space exploration company, to advance its technologies and material innovations. The goal is to “lay the foundation for a sustainable human presence on the moon” with Omni-Heat Infinity, a proprietary heat-reflective technology developed by Columbia. Intuitive Machines will incorporate Columbia’s technology into ...
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News briefsSuper Bowl LVIII breaks TV records with thrilling showdown and star-studded lineup
Super Bowl LVIII, played at Allegiant Stadium in Las Vegas, has rewritten the TV viewership playbook in the US. CBS, under Paramount’s ownership, hosted the game, attracting an astounding average of 123.4 million viewers. This figure surges past the previous record set by Fox during Super Bowl LVII, in 2023, ...
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ArticleTiger Woods unveils Sun Day Red apparel brand
After years of collaboration with Nike, Tiger Woods presents his new apparel brand.
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News briefsBMC seeks short-time work amid market struggles
The Swiss bicycle market is facing tough times. Several brands from the Alpine country have struggled since the pandemic, with BMC being the latest on that list. Because of decreased demand, the company has filed a preemptive application for short-time work with the competent department for economy and labor in ...
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News briefsAdidas Drops Mahomes 2, the famous QB’s latest collection
The timing couldn’t be better, could it? Adidas and Patrick Mahomes have just unveiled the Mahomes 2, the next installment of the quarterback’s signature footwear and apparel collection. This collaboration marks the second time Mahomes and Adidas have joined forces since their initial launch, in August 2021, ...
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News briefsPuma appoints new Senior Director of Global Brand Strategy
Puma has relocated its global brand management team and as a part of that, they have appointed a new Senior Director. And she brings a lot of routine to the team.
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ArticlePuma gets “A” rating for second year running on CDP Climate Change list
Puma keeps collecting all the accolades.
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News briefsAdidas forms strategic partnership with Sela
Adidas has forged a strategic partnership with Sela, an events company owned by Saudi Arabia’s state-owned investment group, the Private Equity Fund (PIF). The aim is for the two entities to collaborate to expand both business and sports participation. Ibrahim Mohtaseb, Sela’s senior vice president, expresses confidence that this partnership ...
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ArticleCrocs EVP Michelle Poole announces retirement
Crocs, Inc. announced today the retirement of Michelle Poole, EVP & President of the Crocs brand. To ensure a seamless transition, she will remain in her role until early May, after which she will join the company’s advisory board until the beginning of 2025. Anne Mehlman, the current EVP & ...
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ArticlePayPal introduces six new checkout innovations
PayPal and Venmo have unveiled a revamped checkout and guest checkout experience. Additionally, they’ve launched a new advanced offers platform for merchants and a new consumer app aimed at earning cash back and providing customers with more incentives to shop with PayPal. The new updates on Venmo are designed to ...
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ArticleDone deal: PGA Tour announces investment agreement with Strategic Sports Group
It’s official. After weeks of speculation, the PGA Tour has announced a partnership with the Strategic Sports Group (SSG), a consortium of investors and sports franchise owners, to infuse $3 billion into the Tour. This agreement will establish PGA Tour Enterprises, a commercial venture under PGA Tour’s control. Players will ...
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ArticleOpportunities ahead – WFSGI and McKinsey release 2024 report
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.
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News briefsEbay slashes 1,000 jobs amid economic struggles
In a recent internal memo made public, eBay’s CEO, Jamie Iannone, announced plans to reduce the company’s workforce by 9 percent, amounting to approximately 1,000 jobs. The memo cited external challenges, including a “challenging macroeconomic environment,” as reasons for the downsizing, noting that the company’s expenses have outpaced its business ...
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News briefsJD.com and Evri collaborate
Chinese e-commerce company JD.com has entered into an agreement with delivery firm Evri, aiming to provide increased access for brands from the UK to the Chinese customer base. According to Evri, this collaboration will “open doors for European brands and merchants, particularly in the UK, providing them access to JD.com’s ...
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News briefsJones Snowboards gets Fair Trade Certification
Jones Snowboards has set a groundbreaking standard for the industry by announcing that its upcoming 2024/25 snowboards and split boards will carry the Fair Trade Certified label. This distinction positions Jones as the pioneer among ski and snowboard hardgoods brands to secure certification from the non-profit organization Fair Trade USA. ...
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News briefsCelanese and Under Armour develop new stretch fabric
Source: Under Armour At the Fiber Spinning Lab at The Nonwovens Institute, NC State University Celanese and Under Armour have joined forces to introduce a groundbreaking performance stretch fabric named Neolast. This material is poised to offer the industry a superior alternative to elastane, commonly known as ...
