All articles by Jesper Johansson – Page 13
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News briefsZinchenko signs with Skechers
Ukrainian superstar Oleksandr Zinchenko has signed a new deal with Skechers, making him the company’s second ambassador.
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News briefsNew Balance opens four concept stores in Cambodia
New Balance is making a significant splash in Cambodia as it enters the market with the opening of four concept stores in Phnom Penh. According to Inside Retail, the footwear brand has strategically chosen locations, with four stores situated at Chip Mong 271 Mega Mall and spanning three Aeon malls ...
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News briefsIs this what Tiger Woods will be wearing?
Tiger Woods is gearing up for a much-anticipated comeback on the PGA Tour after a lengthy hiatus, with golf enthusiasts eagerly anticipating the legendary player’s return to the greens at the Genesis Invitational in Los Angeles. Many are also wondering about Woods’ apparel choices for the occasion after Nike and ...
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News briefsSaucony reward consumers for moving their feet with new challenge
The average smartphone user scrolls the length of three marathons in their feeds. Saucony wants to challenge that with a new challenge.
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News briefsPuma and Tencent collaborate to create new e-commerce business
Puma has entered into a strategic partnership with Chinese Internet company Tencent for the 2024 GGP (GMV Growth Plan), aiming to leverage each other’s strengths and enhance their respective operations. Tencent brings to the table a cutting-edge technology-driven social ecosystem. The collaboration aims to establish a new model for enhancing ...
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News briefsMexico withdraws 2036 Olympics bid
Mexico has officially withdrawn its bid to host the 2036 Olympics. The announcement came last week from the President of the Mexican Olympic Committee (COM), Maria José Alcalá, during the unveiling of sponsors for the upcoming Paris 2024 Olympics. In October 2022, Mexico had initially expressed its intention to compete ...
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News briefsHyperice expands patent infringement lawsuits
Hyperice, a California-based wellness brand specializing in therapy technology, has filed a total of 16 new lawsuits in federal court against Sharper Image, HoMedics, Ekrin Athletics and a dozen other companies that have sold massage guns that allegedly infringe Hyperice’s patented percussion massage technology. The lawsuits encompass both direct sellers ...
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News briefsNike unveils enormous mono-brand store in Singapore
Nike is set to launch its largest mono-brand store in Asia outside of China, in collaboration with Middle East-based retailer GMG, on Singapore’s Orchard Road. The upcoming Nike Orchard store will cover an expansive 2,600 square meters over three floors, offer online-to-offline services and feature exclusive Jordan Brand merchandise. According ...
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News briefsCastore and Reiss launch activewear collection
Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.” ...
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News briefsAdidas confronts accusations of environmental and worker exploitation
According to a report by the investigative journalism platform Follow the Money, Adidas is facing allegations of contributing to worker exploitation and Amazon destruction in producing its sports shoes. The report suggests that the leather used in Gazelle and Spezial trainers comes from Brazilian meat producers involved in Amazon deforestation. ...
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News briefsImperial Headwear appoints new National Sales Director
Carl Montanye is the new National Sales Director for Imperial Headwear’s golf department. Montanye comes to the company after 15 years at Adidas Golf, where he was the Eastern US Regional Manager. Other than that, he has over 20 years of working with sales in major sports brands. “Carl is ...
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News briefsAllbirds announces key executive appointments
US-based sustainable footwear company Allbirds has filled two crucial executive leadership roles. Kelly Olmstead, formerly Senior Vice President of Brand & Marketing, has been elevated to the position of Chief Marketing Officer. With 25 years of experience in the sporting goods, footwear, and apparel industry, Olmstead brings a wealth of ...
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News briefsEastside golf secures $3.4M funding
The trend of micro-brands making a mark in the golf industry continues, with Eastside Golf being the latest player to secure funding. The lifestyle golf brand announced on Thursday that it successfully closed a seed round led by EP Golf Ventures, a partnership between PGA of America and venture capital ...
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ArticlePuma named “Top employer globally”
Puma’s streak of success in the awards department shows no signs of slowing down. As previously reported by SGI Europe, the German company has already clinched awards this year for being the most sustainable player in the industry. Furthermore, they have been lauded for their commitment to gender-neutral practices and ...
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News briefsEddy Merckx revives brand with a range of new models
Classic brand Merckx is making a comeback. After a few quiet years, the brand has now released five models on their brand new website – fully customizable for the customer.
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News briefsSwedish concept store Ka-Yo launches its own collection
Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...
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News briefs
Sports Direct opens new store in Belfast
Frasers Group has opened a new Sports Direct store at Boucher Retail Park in Belfast, Northern Ireland, a property acquired by the group in 2022. The new store spans 3,252 sqm and promises a larger and improved retail space compared to its predecessor at the same location. Spanning two floors, ...
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ArticleSprague becomes new CEO of POW
After unanimous board approval, POW’s previous Board Chair steps in to the role of the organization’s CEO.
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
