We’re eagerly anticipating the upcoming OutDoor by ISPO trade show at Messe München in Riem, and we’re excited to meet you there. Wolfgang Greiner, Editor in Chief of The Outdoor Industry Compass, co-owners Krischan Hertle and Martin Kössler, and Chief Digital Officer Claudia Klingelhöfer, along with some of our contributing authors, will be present at the show.
We invite you to visit our booth 516 in hall A3. We’d love to hear your thoughts on our publications The Outdoor Industry Compass, Sporting Goods Intelligence Europe, Shoe Intelligence and Eyewear Intelligence. Additionally, we have a special trade show offer for our subscriptions.
We have something special for you if you’re interested in gaining live insights. Claudia Klingelhöfer will moderate the panel:
“The Outdoor Industry Compass presents: Eco-Consumers – separating hype from reality.”
Will outdoor consumers do their shopping based on values? How do we engage with an eco-fatigued consumer? Outdoor brands must lead from the front, but the stakes are higher than ever before. Bastian Graber (Circana, former NPD Group) and Brand Strategist Fredrik Ekström (founder of Above the Clouds) will share the latest consumer behavior trends based on sales data, consumer panels, and expert interviews. They will also explain how consumer-centric sustainability strategies can help brands stay relevant and appeal to consumers who are eager to do good but primarily want to have fun.
The talk will take place on Tuesday at noon at the Green Stage in Hall A3. We look forward to seeing you there.
If you have any questions beforehand or would like to schedule an appointment, please don’t hesitate to email Krischan Hertle.
