All Jordan Brand articles
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News briefsFoot Locker reopens NYC flagship, introduces Home Court concept
Foot Locker is set to reopen its flagship on 34th Street on Aug. 22, marking a key step in the company’s global retail strategy.
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News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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News briefsJordan Brand’s World Of Flight opens in Beijing, unveiling exclusive collection
Source: Jordan Brand Jordan Brand’s World Of Flight retail concept has landed in China, marking its inaugural debut in Beijing’s Sanlitun district. This new location will serve as the exclusive launch site for the ”Jordan Wings” collection, initially introduced in March and available solely in the Greater ...
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ArticleNike posts digital decline for first time in nine years
The brand now want to focus on new iterations of its Air technology, investments with its wholesale partners, and better storytelling.
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News briefsNike launches open-source grantmaking guide
Nike celebrated the fourth anniversary of its Black Community Commitment (BCC), a ten-year, $140 million investment to advance racial equity and help eradicate racism, with an event in Washington, D.C. on Feb. 21-22, called “Path to Progress.” During the event, Nike unveiled the “Nike Social & Community Impact Grantmaking Guide,” ...
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News briefsJordan Brand opens its first concept store in US
Nike is gearing up to introduce its first Jordan Brand concept store in the US, with Philadelphia set to host the “World of Flight” theme. The project, revealed through documents submitted to the Philadelphia Historical Commission, involves the transformation of a 1921, 7,000 square foot building into a destination for ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsJordan Brand to jump on the clog trend
Source: Jordan Jordan Roam The clog trend continues to surge. Ever since Adidas and Yeezy launched their slides and Foam Runners, clogs have experienced a resurgence, with brands like Crocs capitalizing on the momentum. Jordan Brand is eager to join the trend. While they’ve previously released several ...
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News briefsNike unveils enormous mono-brand store in Singapore
Nike is set to launch its largest mono-brand store in Asia outside of China, in collaboration with Middle East-based retailer GMG, on Singapore’s Orchard Road. The upcoming Nike Orchard store will cover an expansive 2,600 square meters over three floors, offer online-to-offline services and feature exclusive Jordan Brand merchandise. According ...
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News briefsEastside golf secures $3.4M funding
The trend of micro-brands making a mark in the golf industry continues, with Eastside Golf being the latest player to secure funding. The lifestyle golf brand announced on Thursday that it successfully closed a seed round led by EP Golf Ventures, a partnership between PGA of America and venture capital ...
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News briefsMayden returns to Jordan as Chief Design Officer
Nike Inc. has named Jason Mayden as Chief Design Officer for the Jordan brand. He returns to the brand where he started as the very first design intern 23 years ago. Most recently, Mayden served as President of Fear of God Athletics from 2020 to late 2022. He previously spent ...
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ArticleNike eyes innovation, cost cuts to drive future results
Citing increased macroeconomic headwinds around the globe, particularly in the EMEA and Greater China, Nike is stepping up its strategic approach to innovation and numerous cost-cutting measures to improve its financial results in the coming quarters. That effort will include greater emphasis on product newness and opportunities to slash ...
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News briefsCincinnati Athletics partners with Nike through 2029
The University of Cincinnati Athletics announced a direct multi-year agreement with Nike, beginning in 2025 and running through 2029, to outfit its athletic teams, called the Cincinnati Bearcats, with Nike-supplied jerseys, footwear, and other accessories. The Cincinnati Athletics teams will also continue to wear the Nike and Jordan brand logos ...
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News briefsFormer Nike exec to head Fanatics’ Mitchell & Ness
Source: Fanatics Eli Kumekpor Mitchell & Ness, the vintage and lifestyle sportswear brand acquired by Fanatics in 2022 along with a strategic ownership group comprised of some of the most prominent names in sports, entertainment and business, including Jay-Z, Maverick Carter, the D’Amelio family and others, has ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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ArticleNike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
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ArticleSenior executive changes at Nike to deepen consumer-led growth
Nike announced a series of executive changes May 24 that it says build on the company’s “strong momentum” and underscore Nike’s commitment to product innovation, athlete mentorship and “unrivaled brand storytelling while driving deeper integration across the business.” Source: Nike, Inc. Heidi O’Neill Heidi O’Neill becomes the ...
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News briefsFirst Jordan-only store in Japan opens in Shibuya, Tokyo
Jordan World of Flight Shibuya opened in Tokyo on March 25. It is the first Jordan-only store in Japan. World of Flight is the brand’s “highest expression of basketball culture at retail.” The new 850-square-meter store in Shibuya sells Jordan Brand footwear and apparel products across men’s, women’s and kids. ...
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ArticleNike’s gross margin takes hit on further inventory liquidations
Nike senior executives, citing persistent efforts to reduce excess inventory and a prior decision to sharply reduce buys for the spring and summer 2023 seasons, insist the company is positioned to begin its next financial year on June 1 in a healthy merchandise position. “We’re increasingly confident that we’re going ...
