Latest Headlines – Page 351
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Quiksilver Women has retained Pop Studio, a design firm in...
Quiksilver Women has retained Pop Studio, a design firm in Culver City, California, to help it get the 3-year-old label closer to its surfing roots. The trendy styles of past seasons have been replaced by more beachy designs, and the label is being renamed QSW. It will still sell in ...
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Steve Nash, the NBA player for the Phoenix Suns, has...
Steve Nash, the NBA player for the Phoenix Suns, has switched his endorsement deal from Nike to Luyou, the Chinese manufacturer, according to published reports. Nash had worn Nike for 15 years.
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Employees of Arc'teryx Equipment in British Columbia gave up three...
Employees of Arc'teryx Equipment in British Columbia gave up three Saturdays of their time recently to report to work and make capes designed for homeless people in Vancouver. Using material from the ends of rolls and that was discontinued, they put together 560 capes with Gore-Tex technology to help those ...
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Helly Hansen has struck a five-year partnership with Vail Resorts...
Helly Hansen has struck a five-year partnership with Vail Resorts in the U.S., making the Norwegian brand the official provider of uniforms and apparel for the 15,000 mountain professionals working at Vail's six mountain resorts at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, and Northstar-at-Tahoe. The agreement begins with the 2011-12 ...
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The North Face will be the official outfitter of the...
The North Face will be the official outfitter of the U.S. free-ski team at the 2014 and 2018 Winter Olympic Games, according to The Wall Street Journal, which quotes a ticket of more than $6.5 million for the deal. Another report indicates that the deal is part of a new ...
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The Ryder Cup now has a single, unified logo thanks...
The Ryder Cup now has a single, unified logo thanks to the efforts of Ryder Cup Europe and the PGA of America, with the help of Interbrand, the brand consulting agency. The new logo is intended to strengthen the alliance between the two organizing bodies of the foremost team golf ...
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Polo Ralph Lauren has forged a five-year agreement to become...
Polo Ralph Lauren has forged a five-year agreement to become the official apparel outfitter for the USGA and the U.S. Open Championship. The brand will dress up all USGA committee members and staff and more than 5,000 volunteers at the golf championship. Additionally, the company will serve as the event's ...
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TaylorMade-Adidas Golf has a new five-year agreement, worth more than...
TaylorMade-Adidas Golf has a new five-year agreement, worth more than 20 million Swedish kronor (€2.3m-$3.1m,) to be the new official distributor for the Swedish Golf Society (SGF). The agreement is valid through the 2016 Olympic Games in Brazil. TaylorMade will, in addition to supplying equipment, clothes and shoes, assist golf ...
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Anna Nordqvist, the 23-year-old Swedish-born golf player stationed in the...
Anna Nordqvist, the 23-year-old Swedish-born golf player stationed in the U.S., has agreed to endorse Cobra Golf for her equipment. She has been sponsored for clothing and footwear by Puma, the new parent company of Cobra, since 2009.
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Adidas will replace its sister brand Reebok as the sponsor...
Adidas will replace its sister brand Reebok as the sponsor of an important French football team, RC Lens, from the 2011-12 season. The decision is part of the Adidas Group's strategy to focus Reebok on the fitness and training segments and reinforce Adidas's presence in the team sports business. While ...
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Kelme is associating its name with numerous sports events in...
Kelme is associating its name with numerous sports events in Spain. After acting as official sponsor of the first edition of Mundialito Marca, a futsal championship in Zaragoza held Dec. 26-30, it is now the official technical sponsor of the Copa del Sol de Futbol, an international tournament being played ...
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Exceed Company, the Chinese firm that owns the Xidelong brand,...
Exceed Company, the Chinese firm that owns the Xidelong brand, was honored by the China's National Productivity Center of the Leather and Footwear Industry on Jan. 8. Exceed said that it was named one of China's top 10 athletic footwear businesses and one of the 100 most valuable footwear brands ...
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The figure skater and Olympic champion Katarina Witt will be...
The figure skater and Olympic champion Katarina Witt will be receiving this year's Ispo Cup, which honors retired professional athletes who work to benefit sports and social projects. Witt started the foundation Katarina Witt Stiftung in 2005 to help disabled children gain more mobility. She is also the chairwoman of ...
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Puma has launched a worldwide Facebook campaign coinciding with the...
Puma has launched a worldwide Facebook campaign coinciding with the introduction of its new Puma King Finale football boot and apparel range. Fans can make their own posters copying Puma's ads, declaring what they are the ?king of.?
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Shimano Europe has given €50,000 to A Chacun Son Everest...
Shimano Europe has given €50,000 to A Chacun Son Everest (?everyone has his Everest?), a foundation whose goal is to help children with leukemia and cancer. The foundation uses educational, sportive and other challenges to help the children regain confidence. It was founded in 1994 by Christine Janin.
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The International Ski Federation (FIS) has been hit by a...
The International Ski Federation (FIS) has been hit by a lawsuit filed in a Swiss court in Bern by the Austrian ski manufacturing company recently set up by Sport 2000 International following its refusal to allow Fischer from putting the Sport 2000 brand name on skis worn in the ski ...
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The Nasdaq Stock Exchange has notified Cybex International that it...
The Nasdaq Stock Exchange has notified Cybex International that it is not meeting the requirements for continued listing on the exchange. The company's shares have been suffering since December, when a court ruled that Cybex had to pay $66 million to a woman who had been injured using its equipment ...
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Eight years after its original application, Spyder has been granted...
Eight years after its original application, Spyder has been granted trademark rights in China. This will allow the American sports apparel company to take action against counterfeiters and give it standing in court and among administrative agencies in the country. The sales value will rise for Spyder's retailers now that ...
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Orage will not hold its traditional party at the Ispo...
Orage will not hold its traditional party at the Ispo trade show in Munich. It will instead donate the funds for the organization of the event to a charitable foundation, Alpine Initiatives. The Canadian skiwear company will invite people visiting its booth to make donations to the foundation, whose aim ...
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Attendees at Ispo are invited to join the Sustainability Working...
Attendees at Ispo are invited to join the Sustainability Working Group of the European Outdoor Group for a breakfast at 8 a.m. on Monday, Feb. 7. The meal continues the breakfast workshop series in the Käfer Stüberl restaurant at Ispo's East Entrance. It will present feedback form the companies that ...
