Market Statistics – Page 9
-
Article
Online retail for sporting goods grows above average in Switzerland
The latest edition of the Distance Selling Monitor for Switzerland - a monthly survey of 113 online retailers in Switzerland carried out by GfK in cooperation with the Swiss Post Office and the Swiss Retail Association - reports continued high online sales for the third quarter of 2020, although brick-and-mortar ...
-
Article
GfK: Contrasting consumer sentiment across Europe
The second wave of the Covid-19 is beginning to stifle the previously expected recovery of the European economy, particularly for the consumption of non-essential products and services. Fortunately, it has not yet led to the retail lockdowns of the first wave in the spring – except in Wales and the ...
-
Article
WFSGI’s monthly Covid-19 survey shows rising pessimism
The World Federation of the Sporting Goods Industry (WFSGI) has released the results of the September edition of its WFSGI Covid-19 Impact Survey, a monthly report conducted among manufacturers as well as retailers and brands across the sporting goods sector to explore the effects of the pandemic on their businesses. ...
-
Article
Babolat hopes to capitalize on the recovery of racquet sports
Like some other outdoor sports, tennis has enjoyed a recovery from the effects of the Covid-19 pandemic of this past spring, as players can easily respect social distancing rules in the tennis courts. In the first half of this year, Babolat, the world leader for tennis racquets, came 20 percent ...
-
ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
-
Article
Covid boosted online sales of sports goods in Spain
A survey that IAB Spain and Elogia conducted online in June of this year suggests that 15 percent of Spanish e-commerce consumers, aged 16 to 70, purchased sporting goods during the coronavirus quarantines. Streaming services also drew 15 percent. The product of choice, however, was food (48%), followed by household ...
-
ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
-
ArticleFischer lays off 150 workers, sees possible recovery
Like Rossignol, which has just announced the elimination of 95 jobs, Fischer Sports has decided to lay off 150 workers at its Ukrainian ski factory following a drop of about 25 percent in pre-orders for the coming autumn/winter season, although the management is cautiously optimistic about the near-term future. There ...
-
Article
WFSGI: The industry is not yet at the end of the tunnel
The sporting goods industry continues to be affected by the coronavirus crisis, particularly at the manufacturing end of the supply chain, judging from the August edition of the Covid-19 Impact Survey conducted by the World Federation of the Sporting Goods Industry (WFSGI). Manufacturers reported decreases in demand of 13 percent ...
-
ArticleGym closings spur the demand for sporting goods in Russia
Consumer demand for sporting goods on the Russian market has been seen growing because 37 percent of the gyms in the country are still not allowed to resume operations, based on research conducted by Evotor. Quite a few gyms have been shut down for good, as their owners had not ...
-
ArticleNPD: The global sports market grew by 5% in 2019
A rise of 9 percent in retail sales of bicycles and accessories drove the growth of the global sporting goods market in 2019, according to the NPD Group. The consumption of sports shoes slowed down to 6 percent, compared with an estimated increase of 9 percent in 2018. Both apparel ...
-
ArticleCycling has defied the Covid-19 crisis in Germany
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been among the winners during the coronavirus crisis in Germany, while many other industries have suffered as a result of the global ...
-
Article
Strong growth in Norway
Norway’s major sports retail chains recorded a particularly strong increase of 17.7 percent in the second quarter of 2020 as compared to the year-ago period, despite the Covid-19 pandemic, according to the country’s well-informed sporting goods industry association, Sportsbransjen. Their online sales went up at higher rates. Norway is already ...
-
ArticleState aid further improves demand for sporting goods in Russia
According to a Moscow-based think tank, Romir, Russian households have spent a significant portion of their state aid for Covid-19 relief on sporting goods. The demand for sporting goods in Russia skyrocketed with the end of the country’s retail lockdown, Romir said. Overall sales were up by a factor of ...
-
ArticleSwiss sports retailers predict a 10% sales drop this year
Excluding bikes, which are becoming more popular in the country, the Swiss sporting goods market achieved modest growth of 1.4 percent in 2019 in comparison to the previous year, according to the Swiss Association of Sports Retailers (Asmas), which compiled the figures in collaboration with the GfK market research institute. ...
-
ArticleMcKinsey looks at the “new normal”
Experts from McKinsey & Co. made some recommendations to sports brands and retailers on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic at two webinars hosted by the World Federation of the Sporting Goods Industry (WFSGI) at different times of the ...
-
Article
WFSGI’s latest monthly survey shows new corona-related trends
The World Federation of the Sporting Goods Industry (WFSGI) has noted a slight improvement in the supply/demand balance for sporting goods products as the number of sporting goods manufacturers facing a decrease in demand because of the coronavirus pandemic has dropped in all the regions of the world except in ...
-
ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
-
Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
-
ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
