Marketing – Page 2
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News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
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News briefsLotto becomes first athletic brand to co-own a professional pickleball team
Lotto has announced a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan. The Italian footwear and sportswear supplier will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, Lotto branding will be integrated into the ...
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News briefsLacoste renews French Open deal
Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT). The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande ...
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News briefsMLB returns to the land of cricket
Major League Baseball (MLB) has two games scheduled for London Stadium this weekend, the league having “clearly identified the U.K. as a priority market,” as its Chief Operations and Strategy Officer tells the AP. This will be the third series of London games in five years, with more planned in ...
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News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
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News briefsOn announces multi-year collaboration with Zendaya
Source: On Zendaya for On Sportswear brand On has welcomed actress Zendaya as a brand partner, embarking on a multi-year collaboration aimed at redefining certain product lines and fueling discussions on movement and well-being. This partnership was unveiled following the release of Zendaya’s tennis-focused drama, “Challengers,” which ...
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News briefsKettler and 25hours Hotel Zürich West launch cooperation
Since March 2024, guests staying at the 25hours Hotel Zürich West can train on Kettler fitness equipment, the company announced in a press release issued in early June. The collaboration between the sports equipment manufacturer and distributor Trisport AG and the 25hours Hotel Zürich West includes the hotel gym as ...
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ArticleIOC might be losing a big sponsor
Toyota plans to end, or not renew, its sponsorship deal with the International Olympic Committee (IOC) once the Paris Games are over, according to Japan’s Kyodo News. The deal, worth some $835 million, is reportedly the IOC’s largest. Toyota is one of 15 companies in The Olympic Partner (TOP) program, ...
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsPuma becomes official partner of Hyrox
Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...
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News briefsDavid Beckham signs with Alibaba
David Beckham has signed an endorsement deal with Alibaba, according to The Independent and others. The deal is reportedly the biggest ever entered into by the Chinese e-commerce giant, although the terms remain undisclosed. It is connected with a marketing campaign for this year’s UEFA Euro tournament. Beckham will be ...
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News briefsAsics donates pop-up tennis court to the City of Paris
Asics backed a special initiative in Paris’ Place de la République on May 23, dubbed “Rally for the mind,” giving hundreds of Parisians the opportunity to experience the mental uplift of playing tennis. The Japanese sports brand has now announced that it is donating the pop-up tennis court used for ...
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News briefsAlibaba.com boosts sports and lifestyle product sales in Europe ahead of Uefa Euro 2024
Alibaba.com is capitalizing on the surge in sports-related consumer interest tied to upcoming events like Uefa Euro 2024 by launching a promotional event targeting sports and lifestyle products. According to Alibaba’s latest data, there has been a substantial increase in the UK market’s demand for sports goods, with purchases for ...
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News briefsAfter bitcoin, SEC gives the nod to ether
The US Securities and Exchange Commission (SEC) has amended its rules and cleared the way for exchange-traded products (ETPs) – notably, exchange-traded funds (ETFs) – that deal in spot ether. The change results from petitions from NYSE Arca, Nasdaq and Cboe BZX. Ether is the crypto currency associated with the ...
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News briefsNike confirms uniform changes to MLB owners
In his address to Major League Baseball (MLB) club owners on May 23, Commissioner Rob Manfred said, according to The Athletic, that Nike had long acknowledged the trouble with this year’s uniforms. The uniforms were manufactured to Nike’s specifications by Fanatics, and the trouble, as we reported in April, includes ...
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsReebok’s custom kicks for your avatar
Reebok has introduced the “digital shoe experience” we reported on back in December. Reebok Impact, as the service is called, will imprint digital Reebok sneakers with an image, for your metaverse avatar to wear. You send by direct message (DM) whatever image you choose to @reebokimpact on Instagram and receive ...
