All Marketplaces & E-tailers articles – Page 22
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Adidas has developed a new yoga collection in cooperation with...
Adidas has developed a new yoga collection in cooperation with Wanderlust, using polyester made of recycled plastic from oceans. 80 percent of the waste that is in oceans and on coasts is plastic. As with some other Adidas products already launched, Parley for the Oceans, the environmental organization that addresses major ...
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Adidas has signed up the University of Wyoming, covering the...
Adidas has signed up the University of Wyoming, covering the school's 17 athletic team. The Cowboys teams were previously split between Nike and Under Armour.
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Adidas has signed a five-year sponsorship deal with an Irish...
Adidas has signed a five-year sponsorship deal with an Irish rugby team, Leinster
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Kasper Rorsted, chief executive of the Adidas Group, has agreed...
Kasper Rorsted, chief executive of the Adidas Group, has agreed to be one of the speakers at the Ispo Digitize Summit, the event organized by Messe München in June around the digital economy. Other confirmed speakers include Günther Althaus, chief executive of the ANWR Group, Philipp Roesch-Schlanderer, co-founder and chief ...
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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Adidas and Reebok top the 2018 edition of the Fashion...
Adidas and Reebok top the 2018 edition of the Fashion Transparency Index, which reviews and ranks global fashion and apparel brands and retailers based on how much information they disclose about their value chain and its social and environmental impact. The Index, issued by Fashion Revolution, was first launched in ...
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About 200 people moved into Adidas France's new head office...
About 200 people moved into Adidas France's new head office last month, in the business district of Strasbourg-Archipel, across from the European Parliament. The office has been transferred there from Landersheim, a small village in the Alsace where Adidas France was built up by Horst Dassler from 1973, after a ...
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Article
Keller Sports launches a special app
Keller Sports, the German online retailer of premium sports products, launched yesterday its own app, which rewards customers for the intensity of their sporting activities. Connected with a fitness tracker, the free app gives them points that allow them to obtain a 20 percent discount on its products or a ...
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Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
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Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
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Adidas is boosting its plans for the expansion of Adidas...
Adidas is boosting its plans for the expansion of Adidas North America's campus in Portland, Oregon. It will expand it by 425,000 square feet instead of the originally planned 200,000 sqft. extension. Overlooking the Columbus River, the campus currently hosts 1,700 employees squeezed into 365,000 sqft. of office space. It ...
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Adidas Originals has launched a footwear franchise for women, the...
Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing ...
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Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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Article
Zalando invests in new markets, categories and infrastructure
Zalando wants to move into two unidentified new European markets as part of multi-faceted investments targeting a sales increase of 20 percent to 25 percent and continuing market share gains this year.The German online fashion retailer raised its turnover by 23.4 percent to €4,489 million in 2017, driven by a ...
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Article
Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
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Two weeks before the formal release of the Adidas Group's...
Two weeks before the formal release of the Adidas Group's results for 2017, the company's chief executive reportedly indicated that its turnover increased in a range of 15 to 20 percent for the year to reach more than €20 billion. As reported by Reuters, Kasper Rorsted said at a conference ...
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Adidas has launched a new global campaign under the tagline...
Adidas has launched a new global campaign under the tagline “See Creativity,” as part of a broader marketing program that started in December under the title “Here to Create.” A video shows female athletes who show their creativity by being daring and confident in their different sports activities.
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Adidas will be the founding partner of the new Pacific...
Adidas will be the founding partner of the new Pacific Pro football league in the U.S., which is positioned as an alternative for paid professional college players to high school players with their eyes on the NFL
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Adidas says it has launched a new “employer branding campaign”...
Adidas says it has launched a new “employer branding campaign” as part of recruitment efforts aimed at strengthening its in-house digital expertise and talent. It is looking in particular for software engineers. The campaign follows the creation of more than 200 new positions at the end of 2017 in the ...
