All articles by Mattias Björklund
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News briefsFaithful servant leaves Rip Curl after 35 years
José Farinha, a key figure at Rip Curl in Portugal, is retiring after 35 years of dedicated service.
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News briefsMacron new official kit supplier of all teams in Major League Rugby
Macron succeeds another Italian company when Kappa is leaving the MLR rugby scene.
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News briefsVolcom starts outerwear rental service
Skate and skiwear brand Volcom, part of Authentic Brands Group, has started a rental service of snow wear garments.
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ArticleAdidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
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News briefsXXL to conduct an underwritten rights issue to secure €60 million
The company says that the issue is fully secured and that it has also agreed with lenders to extend its loan facilities.
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ArticleNeocurve is Asics’ first locally produced sneaker
Asics has released the Neocurve, a sneaker with a retro look made from recycled materials, including discarded footwear, locally collected and produced in the EU.
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ArticleThule buys market leading niche company for €310 million
Swedish Thule buys the Australian company Quad Lock, specializing in performance phone mounts. Quad Lock sells to 100 countries, with about 75 percent of sales via e-commerce direct-to-consumers.
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News briefsSkechers builds 200,000 sqm distribution center to support European expansion
The center will allow Skechers to increase the volume of goods shipped to Europe and the future expansion in the region.
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News briefsDPS Skis and Phantom Glide hire new Head of Product
The former Nordic World Cup champion will be the company’s Head of Strategic Product Development.
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News briefsVasaloppet and Stadium extend partnership
80.000 Nordic skiers in one week. That’s how big the world’s biggest cross-country ski race has grown. Vasaloppet is now extending its cooperation agreement with the Swedish sports chain Stadium.
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News briefsBogner and Cappelletti extends their license partnership
Bogner’s and the Italian company Cappelletti S.r.L. have extended the license agreement for Bogner’s footwear division.
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News briefsMoncler ready for more luxury as it eyes a British gem
Shares in Burberry have risen by 6 percent after reports suggested Italian rival Moncler may be considering a bid for the British luxury fashion brand.
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ArticleIntersport teams up with AC Milan and Puma to inspire next generation ball wizards
For over 100 times, Intersport has arranged the Footlab Experience. The latest was held at Puma House of Football together with AC Milan and Puma to give inspiration to next-generation football players.
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News briefsHanesBrands closes distribution center in the US
75 people lost their jobs when HanseBrands closed down its distribution center in the southeast of the US.
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ArticleZalando reports solid growth in B2C and B2B in Q3
The online retailer’s Q3 revenue grows 5% to €2.4bn, with strong gains in B2C and B2B. Investments in loyalty and lifestyle boost customer engagement.
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
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News briefsGoPro to reduce workforce by 26%
The reduction is part of an updated restructuring plan, GoPro has announced.
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News briefsWomen-specific football shoe manucfacturer Ida Sports has closed a new funding round
Ida Sports, which has produced women specific football shoes since 2020, has now gained support from well-known Michele Kang’s Kynisca Sports Int’l.
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News briefsCraft has opened up its first store in the US, fully focused on running
On Broadway, New York, Craft has opened up a store that will focus on running during the New York Marathon.
