All articles by Mattias Björklund – Page 2
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Helly Hansen and The Ocean Race extend partnership
The Norwegian manufacturer and retailer has renewed a long-standing partnership.
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Swedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
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Frasers Group cancels XXL’s plan, forcing it to set up new company to solve crisis
At the recent extraordinary general meeting, the UK-based Frasers Group stopped an attempt to raise NOK 600 million (€60m) to stop an acute liquidity crisis.
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On Running has opened its London office
The newly opened London office of On wants to give the employees inspiration from its design.
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Messi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
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Portugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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Footway Group changes company´s name
Footway Group has decide to change the name of the company to Ecom Teams Sweden AB
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Intersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
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Nike has a new Executive Vice President
Treasure Heinle, Nike’s Chief Talent Officer, will become the company’s new Executive Vice President and Chief Human Resources Officer on Jan. 6.
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Frasers Group to acquire South African Holdsport
Global retail group Frasers Group has announced the conclusion of an agreement to acquire Holdsport Group, one of South Africa’s leading sporting, outdoor and recreation goods companies, from Old Mutual Private Equity (“OMPE”) and Holdsport’s management. Holdsport is a diversified sports business in South Africa and Namibia. It is home ...
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Klarna made profit for second time in a row in Q3
Klarna, the AI-powered global payments network and shopping assistant, has announced its nine-month financial results. The company’s net profit in the third quarter was SEK 216 million, up 57 percent year-on-year.
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Former Callaway Golf president hired by Oncore Innovations
Golf technology and golf ball development company Oncore Innovations, has announced that Frederick Port joins the company.
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Adidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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Puma has opened 2,300 sqm store in Las Vegas
Puma has opened its second North American flagship store in Las Vegas, at the BLVD shopping center, a 25,000-square-foot retail space with three stores.
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Gymshark opens Holiday pop-up in NYC
The British fitness and clothing brand has opened its first US pop-up store in over seven years in New York City.
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Arena expands its ‘Made in Italy’ eyewear production line
The Italian brand is setting up a new production facility in its Italian factory to produce swim goggles made in Italy.
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Björn Borg grew 44% in Germany in Q3
Björn Borg’s net sales rose by 8.8% in Q3 2024, and the two categories Footwear and Sports Apparel saw year-on-year growth of 29 and 25%, respectively.
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J.Lindeberg hires experienced MD for Central Europe
With experience from Nike, TNF and Spyder, J.Lindebergs sets hope that new MD Felix Burman will lead the way in Central Europe.
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Article
Decathlon to expand heavily in Germany – 60 new store openings by 2027
60 new store openings and €100 million invested in new locations and modernizations. Decathlon Germany’s expansion plans until 2027 are, to say the least, massive.
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Vuori has landed in Europe
After opening 70 stores in the US and e-commerce operations in Asia and Mexico, the retailer is expanding in Europe with a first flagship in London.