All articles by Mattias Björklund
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News briefsMacron to outfit two more European clubs
Italian brand Macron continues to dress up top clubs. In the coming season, two more classic football clubs will wear sportswear with Macron’s logo, the Hero, printed on it. The jerseys of Ferencváros, the most titled and supported team in Hungary, will feature the Macron Hero in the coming seasons. ...
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News briefsLululemon victorious in court against Nike
Once again, The United States Patent and Trademark Office’s Patent Trial and Appeal Board (PTAB) sided with Lululemon and canceled claims in two Nike patents that cover methods for calculating fitness scores from sensor data. The board ruled five claims of patent number 10,188,930 and eight claims of patent number ...
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News briefsCrocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability. In the report, the company claims to have reached a “milestone” in material innovation by exceeding a monthly average of 20 percent bio-circular content in its proprietary Croslite ...
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News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
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News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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News briefsGarmin promotes two executives to newly created COO role
Garmin announced today that Patrick Desbois and Brad Trenkle have both been appointed to the newly created role of co-Chief Operating Officer, effective July 1, 2024. Source: Garmin Patrick Desbois Desbois will provide executive oversight for Garmin’s aviation and auto OEM segments, global supply chain and operations, ...
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News briefsErik Janshen appointed Vice President DTC at Puma
Source: Puma Erik Janshen Puma has appointed Erik Janshen to lead its global direct-to-consumer (DTC) business, which includes Puma’s owned and operated stores, the puma.com website and various online marketplaces. Janshen, a German national, has more than 10 years of experience in digital sales and DTC ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsSkechers and Harry Kane launch capsule collection
Harry Kane, the current captain of the English national team and center forward at FC Bayern since 2023, has launched an apparel capsule with Skechers. It is their first joint clothing collection, after Kane already acted as ambassador for Skechers’ first football boots, which were launched in Europe in September ...
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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News briefsUnder Armour to pay €434 million settlement in shareholder lawsuit
Following a seven-year legal dispute between Under Armour (UA) and a group of shareholders, UA has agreed to pay $434 million in settlement. This should end the legal dispute from 2017, in which it was alleged that the company had misled shareholders about its sales growth to meet Wall Street ...
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News briefsFirst J.Lindeberg golf collection for the US team in Paris unveiled
Source: J.Lindeberg For the first time, Swedish sports fashion brand J.Lindeberg dresses the US men’s golf team for the Olympics in Paris. The complete collection of the outfits for both men and women was now unveiled. J.Lindeberg commented that it wanted to make the collection a mix ...
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News briefsWell−being on top of Asics’ sustainability agenda
With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include: Raising awareness of the global gender gap ...
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News briefsSuperfeet partners with organization to prevent injuries in workplace
Insole maker Superfeet announced that it partnered with workplace injury prevention solutions provider Work Right NW (North West) to offer insoles as part of Work Right’s injury prevention program. The new partnership is meant to improve employee safety in the industrial workplace by providing workers access to the right insoles ...
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ArticleAltor buys Renewcell and starts Circulose
Swedish textile recycling company Renewcell, founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, has been looking for a new owner to safeguard and advance its patented process to produce Circulose pulp from 100 percent textile waste ever since it filed for bankruptcy in February 2024. The ...
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News briefsAuthentic Brands announces partnership with Cart.com
Source: Cart.com Cart.com, a provider of unified commerce and logistics solutions, today announced a strategic partnership with Authentic Brands Group. Through the partnership, Cart.com will provide scalable, omni-channel customer support and merchant-of-record services across portions of its portfolio of e-commerce brands. Cart.com’s customer engagement solution creates seamless ...
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News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
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News briefsAllbirds has found its distributors for Scandinavia, Benelux and Japan
Allbirds has announced agreements with distributors in the markets of Scandinavia and Benelux. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries and Southeast Asia earlier this year. Authentic Brands will be ...
