All articles by Mattias Björklund – Page 10
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News briefsFirst images of Louis Vuitton and Timberland collab
The collaboration between high-fashion label Louis Vuitton and boot brand Timberland has been in the news for quite some time. Now, a date has been set for the product release.
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News briefsNike hires former executive to get retail back on track
According to Bloomberg, Nike rehired the retired executive Tom Peddie to oversee retail partnerships after sales dropped when relationships with sneaker sellers went down.
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News briefsAsics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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News briefsFootballer Mohammed Kudus signs with Skechers
Source: Skechers Muhammed Kudus Skechers latest signing in their quest to become a major football boot brand is official. West Ham United and Ghana national team winger Mohammed Kudus is the latest member of the team. Kudus, known to fans by his nickname Star Boy, has already ...
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ArticleDecathlon leaves Sweden, replaced by Swedish giant
A press release dated July 8 revealed the news that had been expected for several weeks: Decathlon will close its last Swedish door on July 21. The last store of the French giant will soon be occupied by a Swedish giant.
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News briefsMacron to kit out its 15th Spanish club
The Italian brand Macron continues to sign new sponsorship deals with top football clubs. Starting next season and for five more years until at least 2030, Spanish La Liga club Atlético Osasuna will wear a kit with the Macron logo. Macron replaces Adidas as the club’s kit supplier. Osasuna ...
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News briefsMacron to outfit two more European clubs
Italian brand Macron continues to dress up top clubs. In the coming season, two more classic football clubs will wear sportswear with Macron’s logo, the Hero, printed on it. The jerseys of Ferencváros, the most titled and supported team in Hungary, will feature the Macron Hero in the coming seasons. ...
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News briefsLululemon victorious in court against Nike
Once again, The United States Patent and Trademark Office’s Patent Trial and Appeal Board (PTAB) sided with Lululemon and canceled claims in two Nike patents that cover methods for calculating fitness scores from sensor data. The board ruled five claims of patent number 10,188,930 and eight claims of patent number ...
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News briefsCrocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability. In the report, the company claims to have reached a “milestone” in material innovation by exceeding a monthly average of 20 percent bio-circular content in its proprietary Croslite ...
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News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
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News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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News briefsGarmin promotes two executives to newly created COO role
Garmin announced today that Patrick Desbois and Brad Trenkle have both been appointed to the newly created role of co-Chief Operating Officer, effective July 1, 2024. Source: Garmin Patrick Desbois Desbois will provide executive oversight for Garmin’s aviation and auto OEM segments, global supply chain and operations, ...
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News briefsErik Janshen appointed Vice President DTC at Puma
Source: Puma Erik Janshen Puma has appointed Erik Janshen to lead its global direct-to-consumer (DTC) business, which includes Puma’s owned and operated stores, the puma.com website and various online marketplaces. Janshen, a German national, has more than 10 years of experience in digital sales and DTC ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsSkechers and Harry Kane launch capsule collection
Harry Kane, the current captain of the English national team and center forward at FC Bayern since 2023, has launched an apparel capsule with Skechers. It is their first joint clothing collection, after Kane already acted as ambassador for Skechers’ first football boots, which were launched in Europe in September ...
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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News briefsUnder Armour to pay €434 million settlement in shareholder lawsuit
Following a seven-year legal dispute between Under Armour (UA) and a group of shareholders, UA has agreed to pay $434 million in settlement. This should end the legal dispute from 2017, in which it was alleged that the company had misled shareholders about its sales growth to meet Wall Street ...
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News briefsFirst J.Lindeberg golf collection for the US team in Paris unveiled
Source: J.Lindeberg For the first time, Swedish sports fashion brand J.Lindeberg dresses the US men’s golf team for the Olympics in Paris. The complete collection of the outfits for both men and women was now unveiled. J.Lindeberg commented that it wanted to make the collection a mix ...
