All articles by Mattias Björklund – Page 2
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News briefsFirst Fila+ summer collection released
As SGI Europe reported in January, Fila started a new design and product project called Fila+. After hiring designer Lev Tanju, the founder of London-based skateboard brand Palace, as a Creative Director of Fila+ this week, the first collection’s products were released. For the design of the collection, Tanju and ...
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News briefsRalph Lauren unveils USA uniforms for Paris 2024
American fashion brand Ralph Lauren has been designing Team USA uniforms since the 2008 Beijing Olympics. The clothing is also to be worn off the court, at the opening and the ending ceremonies of the Paris 2024 Olympics. But Ralph Lauren has not been doing this without criticism during the ...
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News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
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News briefsSaucony hires new Global Chief Marketing Officer
Source: Saucony Joy Allen-Altimare Saucony has named Joy Allen-Altimare as its new Global Chief Marketing Officer, effective immediately. According to the Wolverine Worldwide-owned footwear brand, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth ...
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News briefsSGS Announces net-zero transition plan
SGS, one of the world’s largest testing, inspection and certification companies, announced its net-zero transition plan. In this plan, SGS commits to achieving net-zero greenhouse gas emissions by 2050. As part of this goal, the company is targeting a 46 percent reduction in absolute Scope 1 and Scope 2 emissions ...
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News briefsAuthentic Brands Group hires GM for Africa
Source: Authentic Brands Group Warren Bowers, General Manager Africa Warren Bowers, a 25-year veteran in the fashion, outdoor and sports sectors, has joined Authentic Brands Group as General Manager of the company’s Africa region. In this newly created position, Bowers will oversee Authentic’s expansion across the continent ...
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News briefsEvent Fabrics names Marketing and Branding Manager
Source: Event Fabrics Shannon Walton, new Marketing and Branding Manager Event Fabrics has hired Shannon Walton as its new Marketing and Branding Manager. Walton most recently served as Executive Director of The Redside Foundation, which supports the outdoor leadership community. Before that, she represented dozens of the ...
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News briefsAdidas starts internal investigation into allegations of bribery
On Monday morning, several media outlets, including the Financial Times, reported that Adidas had launched an internal investigation into allegations of bribery in its China business following a whistleblower complaint accusing executives of embezzlement. According to the Financial Times, the letter alleged that Adidas employees, including a senior manager, received ...
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News briefsSuperdry hires new Global Technology Director
As part of its planned restructuring, Superdry has hired Dafydd Moore as its new Global Technology Director. He will report to the company’s CEO and co-founder Julian Dunkerton and will be responsible for leveraging technology to drive business performance, improve efficiency and enhance the customer experience. ”I aim to ensure ...
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsPlanet Fitness secures $800m for strategic refinancing
Planet Fitness, Inc. announced that it has completed its previously announced refinancing transaction. The new series of securitized notes consists of $800 million of Class A-2 senior secured notes issued in two tranches: Class A-2-I senior secured notes with an expected redemption date of five years, a principal amount of ...
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ArticleMarucci, Victus become official bats of MLB
Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp., has entered into a license agreement with Major League Baseball (MLB) to exclusively make its Marucci and Victus brands the official bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in ...
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News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
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News briefsFootway Group hires new Group Marketing Manager
Source: Footway Group Marcus Gröning, new Group Marketing Manager at Footway Group. Footway Group strengthens the team by welcoming Marcus Gröning as the new Group Marketing Manager. With a solid background in marketing and branding, most recently as Head of Marketing & Brand within the Ellos Group, ...
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News briefsNike Athlete Think Tank includes elite coaches
In March 2022, Nike launched the Nike Athlete Think Tank, a platform designed to support women and girls in sports. Since then, women athletes like Ada Hegerberg (soccer) and Shelly-Ann Fraser-Pryce (track and field) have helped athletes in 20 different community organizations. Now in its third year and for the ...
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News briefsLotto becomes first athletic brand to co-own a professional pickleball team
Lotto has announced a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan. The Italian footwear and sportswear supplier will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, Lotto branding will be integrated into the ...
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ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
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