All articles by Mattias Björklund – Page 3
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News briefsBauer Hockey teams up with Atobi
After partnerships with clients like Nike, Asics and Intersport, Danish company Atobi has partnered with hockey brand Bauer to boost wholesale business and strengthen the Bauer community.
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News briefsAuthentic Brands Group and Saks Global launch new luxury platform
Authentic Brands Group and Saks Global are partnering to create a new joint venture called Authentic Luxury Group (ALG).
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ArticleHead is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
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ArticleMulti-year partnership between Foot Locker and the Chicago Bulls
Foot Locker has announced a multi-year partnership with the Chicago Bulls leading up to the 2024-25 NBA season.
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News briefsSuper Retail Group hires former Amazon director
Kate Burleigh, a former regional manager at Amazon, is the new non-executive director at Super Retail Group.
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News briefsSalomon’s first US store in NYC with more to follow
Salomon has opened it’s first US concept store. The store is only the beginning of an expansion.
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News briefsAsics partners with the Saudi Olympic and Paralympic Committee
Asics and the Saudi Olympic and Paralympic Committee (SOPC) announced the signing of a three-year official partnership agreement.
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News briefsNick Karrat joins StockX as Chief Marketing Officer
StockX today announced that Nick Karrat is joining StockX as its new CMO.
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News briefsFootway’s CEO steps down
After 14 years as CEO, Daniel Mühlbach is stepping down from his position. He will continue to focus on Footway’s platform business.
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ArticleThree sports companies on the Forbes list
When Forbes business magazine published its annual list of the World’s Best Employers, three sports companies were among the top 50. Almost.
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News briefsMacron has a new sports marketing director
Italian technical sportswear producer Macron has a new SMD.
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News briefsAllyson Felix launches company to empower women
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
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ArticleNewly formed Ashe brings together 30 brands in the Nordic region
Ashe is a new Nordic player in the international sports market. An investment company has now gathered five companies and 30 global to be distributed by ASHE in the Nordic region.
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ArticleJürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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News briefsWeSports keeps growing – acquires another company
WeSports is expanding its portfolio with the acquisition of Nordic Floorball. The company now owns 47 sports e-commerce platforms.
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News briefsStadium becomes new partner of Swedish Football Association
The Swedish Football Association and Stadium are entering a new partnership from Jan. 1, 2025, until 2027.
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News briefsOne of Nike’s ‘unsung heroes’ has passed away
Douglas Houser, whom Phil Knight calls ‘an unsung hero’ of Nike, dies at 89.
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News briefsOle-Henrik Skirstad resigns as CEO of Sport Holding
The Board of Directors and Ole-Henrik Skirstad have jointly agreed on the change.
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News briefsEssilorLuxottica completes acquisition of Supreme from VF Corp
The purchase price VF will pay for the streetwear company is $1.5 billion in cash.
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News briefsKlarna Checkout sold in billion deal and becomes Kustom
The new fintech company, named Kustom, is now establishing itself as the leading digital checkout solution in the Nordic market.
