All articles by Mattias Björklund – Page 5
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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News briefsXXL has returned with a new Swedish store
XXL is back in Sweden’s eighth-largest city after implementing its new business strategy, which includes smaller premises.
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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News briefsAdidas loses case over Thom Browne's four stripes
Thom Browne can use the design of four stripes, says the District Court of Nuremberg-Fürth.
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ArticleNike has a new CEO
The Board and John Donahoe have decided that Donahoe will retire from his role as President and CEO from Nike.
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News briefsPuma in partnership with Payrails
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems.
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ArticleFootway has sold Footway+ and halves its net debt
Footway Group has announced the sale of its subsidiary Footway OaaS AB (Footway+) for SEK 27 million (€2.4m).
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ArticleFrasers aims to become the largest sports retailer in Benelux
Frasers Group strengthens presence and expands footprint in the Benelux region.
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News briefsGo Sports opens a store in Baghdad
The new Go Sport store in Iraq is poised to be the premier destination for sports enthusiasts.
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News briefsThe Athlete’s Foot opens new headquarter and flagship store
The Athlete’s Foot recently inaugurated its new corporate headquarters and flagship store location in the heart of Atlanta’s Midtown neighborhood.
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News briefsJ.Lindeberg continues to recruit employees
Sofia Bothelius is the new Chief Product Officer at the Swedish company.
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News briefsRidestore’s turnover increased by €44.1 million
Swedish e-retailer Ridestore’s turnover keeps increasing up to €142 million.
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ArticleAdidas opens two flagship stores in upcoming American Olympic city
Not one but two Adidas flagship stores have recently opened in Los Angeles.
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News briefsEuropean Week of Sport aims to get kids moving
With thousands of activities all around Europe, the EU wants to inspire its young population to move more.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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News briefsSport 2000 opens Absolute Teamsport in Dresden
The unofficial opening of the new Absolute Teamsport store at the Heinz Steyr Stadium in Dresden took place on Aug. 29, 2024.
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ArticleStiga Sports partners with Swedish tennis club
In addition to its main business with table tennis bats, Stiga Sports is also developing its other bat segments ahead of its IPO.
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ArticleGymshark has a new part-owner
Five-time Classic Physique champion Chris Bumstead returns to Gymshark, both as an influencer and a part-owner.
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News briefsIntersport returns to Swedish city after competitor’s bankruptcy
Intersport is opening a new store in Halmstad after closing its unprofitable store in December 2023. It is taking over the premises of Team Sportia, which went bankrupt in February.
