All articles by Mattias Björklund – Page 6
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News briefsMacron takes it cool in new sponsorship
The Italian brand is now entering the world of curling at world level with its latest sponsorship deal.
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News briefsAbsolute Run opens 13th store, fourth outside Germany
Absolute Run is opening its fourth store in Belgium this September.
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News briefsAdidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefsCarhartt hires new VP with extensive footwear experience at Adidas, Hoka, New Balance
Is the classic workwear brand about to focus more on developing shoes from now on?
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News briefsReebok in pink partnership
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
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News briefsSwedish fashion and sportswear discount chain sets up first German store
Lager 157 sells SEK 2.4 billion per year in fashion and sportswear through 75 stores and e-commerce.
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News briefsKlarna aquires Kiwi company
The Swedish global payments network and shopping assistant, Klarna, has acquired the assets of a New Zealand competitor.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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News briefsMacron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
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ArticleTopgolf Callaway intends to split up the company
The Board of Directors at Topgolf Callaway Brands Corp. intends to split the business into two independent companies: Callaway and Topgolf.
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News briefsAdidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
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News briefsGymshark opens its third store in the world’s largest mall
Gymshark’s latest store will be located on the first floor of the Dubai Mall.
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News briefsJ.Lindeberg has a new E-commerce Manager
The new signing has a long track record of developing digital brands and e-commerce strategies.
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News briefsUnder Armour has a new Vice President of Commercial for EMEA
With 25 years of experience in the sports, lifestyle, and fashion industries, Under Armours says the signing will bring a wealth of expertise in driving commercial success and more to the company.
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ArticleHummel outfits new big team and sets German record
The world’s largest island and future national team has chosen Hummel as its kit sponsor for four years.
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News briefsBillabong opens new store in Patagonia
It’s situated in the scenic town of San Martin de Los Andes.
