All articles by Mattias Björklund – Page 7
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ArticleNorway’s largest sports retail chains recorded a 3.8% decline in sales in Q2
The reasons, according to the Norwegian Sports Industry Association, were a combination of the aftermath of the pandemic, increased costs and psychological factors.
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News briefsAsics no longer manufactures equipment for a world sport
Apparel and equipment, including baseball gear, is Asics’ most difficult segment with a profit margin of only 2.8% last year.
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News briefsHummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
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ArticleMacron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
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ArticleIntersport Sweden CEO on new ownership: ‘We are profitable, taking market share, and have a good plan’
With a new ownership group comprising 110 people after private equity firm Adelis sold Interport Sweden, the company’s CEO is confident that the chain will go into the future with renewed energy.
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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ArticlePuma has a new Senior Vice President Group Sourcing
Indrajeet Sen will take over the operational tasks after Anne-Laure Descours decided not to extend her contract.
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News briefsBjörn Borg updates financial targets
The annual sales growth target is raised by 5 percent, the Swedish brand has announced.
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News briefsTemu's parent PDD Holdings warns of slowing growth
Is the giant losing momentum? Although PDD Holdings, owner of online marketplace Temu, has reported rising income, company spokespersons warn about the future.
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News briefsNike collabs with Naomi Osaka and Yoon Ahn
Osaka and Ahn made a collection that Ahn calls “one-of-a-kind day and night competition kits” for Osaka’s return to the US Open.
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C-Suite InterviewNew Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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News briefsThe CFO of New Wave Sports leaves the company
The company has already begun the search for a new Chief Financial Officer.
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ArticlePremiere for XXL’s new concept as chain opens new department store
According to the company’s new concept, the concept means a more modern and efficient shopping experience.
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News briefsSpeedo partners with Her Swim School and Swim Brothers
The partnership will support the initiative’s mission of bringing more people into the pool and ocean whilst learning vital swim safety skills.
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ArticleIntersport Sweden gets new owners
Adelis sells its shares to a consortium of management, existing minority shareholders and new investors.
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ArticleThree stripes celebrate 75 years
Adidas celebrates 75 years of innovations in the sports industry. Or is it 100?
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News briefsNew Balance changes its distribution in Central Europe
New Balance Germany will take over the brand’s distribution in Austria in 2026.
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News briefsPeloton partners with Fitbit
The partnership boosted Peloton’s share price by 12 percent.
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News briefsAmazon signs deal with Tiktok to sell on its platform
The agreement enables Amazon to sell products via ads without users having to leave the app.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
