All articles by Mattias Björklund – Page 9
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News briefsUpcoming leadership change at Bogner
CEO Gerrit Schneider will leave the German company at the end of the year. The company is looking for “strong partners” to continue investing in growth.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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News briefsCastore hires former JD Sports employee as Commercial Director
Peter Alecock has been appointed the newly created role of Commercial Director at Castore.
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News briefsTottenham Hotspur in crypto sponsorship
Tottenham Hotspur has announced a global brand partnership with the crypto company Kraken.
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News briefsAllbirds has a new Vice President of Design
Jason Israel is Allbirds’ new Vice President of Design.
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ArticleFootway publishes Q2 report, announces sale of Footway+
As part of the previously announced strategic review, the Board of Directors of Footway Group AB has decided to sell Footway+ with preferential rights for the company’s shareholders.
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ArticleOn with first robot made spray-on shoe
Swiss running brand On has released its biggest product news in a long time. Meet the Cloudboom Strike LS, a spray-on running shoe. Made by a robot.
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News briefsGymshark open up new London flagship store
British multinational sports apparel retailer Gymshark has opened its second flagship store in Stratford.
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ArticleAdidas raises FY forecast after better-than-expected Q2
Adidas continues to surf the wave of success of the Q1 report from May. The company’s sales rose 9 percent to €5.822 billion in Q2. The significantly smaller Yeezy business had a negative impact on the year-on-year result.
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News briefsPuma equips 35 clubs with jerseys made from recycled polyester
From the start of the 24/25 season, the Puma soccer shirts of 35 clubs, including those for the Euro and Copa América tournaments, are made from Re:Fibre.
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ArticleAfter disappointing Q2 report – XXL’s CEO: “We will cut more in 2024”
SGI Europe spoke to XXL’s CEO Freddy Sobin soon after the company released its Q2 report for 2024, which the company called ”disappointing.”
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News briefsCanada Goose hires new digital platform executive
Alfredo Cunanan Mendoza Tan is Canada Goose’s new Chief Digital & Information Officer.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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ArticleOn Running opens its 35th store globally – on Champs-Élysées
On is the latest of many brands to open a flagship store in Paris. The 35th store’s address is one of the most iconic in Paris: 65-67 Avenue des Champs-Élysées.
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News briefsRawlings announces trade-in program for customers
Sidelineswap, one of the world’s largest online marketplaces for new and used sporting goods, and Rawlings, a longtime leader in diamond sports, announce a comprehensive resale partnership.
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News briefsNike reshuffles management teams
Nike promoted Tom Clarke to the role of Senior Advisor on Strategic Growth Initiatives, reporting to President and CEO John Donahoe.
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsCrypto company Kraken and Atlético de Madrid sign sponsorship deal
Crypto platform Kraken is sponsoring La Liga club Atlético Madrid for the 2024/25 season.
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News briefsCommercial revenues flat for Manchester United in Q3
For the third quarter ended March 31, Manchester United’s commercial revenues were flat at £69.6 million (€81.6 million). Retail, merchandising, apparel and product licensing were also flat at £28.9 million (€33.9 million), attributable to the Adidas expansion, which was partially offset by lower megastore sales due to nine fewer games ...
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C-Suite InterviewSyre to take circular polyester to gigascale
Swedish textile recycling company Syre has big plans for the textile industry. The goal is to produce recycled polyester per year; polyester that can also be recycled an infinite number of times. The solution is the recipe of two American chemistry professors, which is now being incorporated into the first factory to be completed in the US this year.
