All mental well-being articles
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleAsics releases poem to inspire people and get them moving
Asics has teamed up with poets in the UK, Germany, the Netherlands and Spain on Global Running Day (poet and mental health advocate Charly Cox in the UK, poet Julia Engelmann in Germany, poet Roziena Salihu in the Netherlands, and record holder and Asics athlete Mo Katir in Spain) to ...
