More about brands – Page 102
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Article
In a switch, Peloton recalls its treadmills
Acting in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and after refusing last month to do so, Peloton Interactive has issued separate product recalls for its Tread+ and Tread treadmills, of which about 125,000 have been sold so far. The affair stems from the death, on March ...
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Infographics & DataEarnings - Q1 2021 Results Puma
This earnings briefing includes the highlights of the Q1 results 2021 from Puma
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Infographics & DataEarnings - Q1 2021 Results Under Armour
This earnings briefing includes the highlights of the earnings results of Q1 2021 from Under Armour
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News briefsArc’teryx partners with an “upcycling sorceress”
Source: Arc’Teryx Nicole McLaughlin Described by Gentleman’s Quarterly as an “upcycling sorceress,” Nicole McLaughlin is known to have turned old sneakers into vests, tennis balls into shoes, badminton shuttlecocks into slippers or oven mitts into jackets. She has worked on upcycling projects for sports brands such as ...
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News briefs
Kiwi firm markets its vibrating massage wearables globally
Myovolt has released four wearable recovery devices – for the arms, shoulders, lower back, and legs – that use ”focal vibration to massage muscles, stimulate blood flow, promote localized circulation, relieve soreness, and increase flexibility for athletes.” According to the company, ten minutes’ use can reduce soreness by up to ...
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ArticleMathias Boenke will lead New Balance EMEA
Returning to New Balance after a dynamic journey on the other side of the fence at Intersport, Mathias Boenke has been appointed as senior vice president of the American sports brand for the EMEA region, starting in June. Based at New Balance EMEA’s office in Amsterdam, he will take the ...
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Article
Huski Wear becomes the apparel partner of the Swedish alpine ski team
Huski Wear, a brand-new Swedish brand of outerwear, is going to replace Helly Hansen as the clothing partner of Team Sweden Alpine, the Swedish alpine ski team, starting on July 1. As part of the partnership, Huski Wear has pledged to support the development of skiing among the Swedish youth. ...
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News briefsA new brand logo for Didriksons
Didriksons has unveiled a new brand logo, designed by the Swedish advertising agency The Bond. The new logo will be first seen on the Swedish outerwear company’s new styles for the autumn/winter 2021 collection. The logo, which has not yet been adopted for the brand’s website, is inspired from the ...
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News briefs
Decathlon introduces inflatable surf board
Olaian, Decathlon’s surfing and bodyboarding brand, is launching a surfboard that can be inflated in only two minutes with a high-pressure pump, the company claims. The surfboard has been developed in France’s Basque coast, where Olaian has its global design center. The new surfboard weighs 5.8kg and can fit into ...
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News briefs
Macron teams up with RadiciGroup to produce green technical sportswear
Macron is partnering with RadiciGroup to develop and produce technical sportswear that combines high performance with sustainability. RadiciGroup, headquartered in Bergamo, specializes in the production and sale of polyamide, chemical intermediates, high-performance polymers and other advanced textile solutions. The first result of this collaboration is a sports sock created with ...
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News briefs
Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
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News briefs
Kobe Bryant’s widow launches the Mambacita capsule collection
Vanessa Bryant, the widow of the late NBA star Kobe Bryant, announced on Instagram on April 30 that she was launching the Mambacita clothing line, in partnership with Dannijo. Bryant said that the proceeds would go to the Mamba & Mambacita Sports Foundation, a non-profit organization for undeserved athletes and ...
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News briefs
Vans honors the skate legend Jeff Grosso with a dedicated line
Vans is paying tribute to the skate legend Jeff Grosso with a new Grosso Forever collection. Grosso, who prematurely died in March 2020 at the age of 51, wore Vans for 50 years, the brand said. The collection leads with the Skate Sk8-Hi, which features re-issued colorways and iconic designs ...
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News briefs
Albion launches women’s cycling apparel, hires ex Rapha lead designer
Albion has released its new spring/summer 2021 collection of performance cycling clothing, which comprises the brand’s first women’s products. Both the men’s and women’s items are made using the same recycled performance fabrics. The women’s range also features a women-specific bib short pad for long-distance riding by Elastic Interface. Additionally, ...
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News briefs
Adidas to sponsor Boston College football program
Adidas has signed a three-year deal to become the official brand of the Boston College’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams over the next ...
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News briefs
Saucony introduces a versatile sports shoe
Saucony has unveiled the all-new Freedom 4, a versatile shoe that can be used for running, the gym and all-day casualwear. Borrowing from the brand’s Endorphin Collection, the new version of the Freedom has been updated with PWRRUN PB, an ultralight PEBA cushioning. The shoe’s base has been widened slightly ...
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News briefs
Zalando expands its loyalty program with early access
Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus. The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new scheme is ...
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News briefs
Puma teams up with Neymar Jr. and Fortnite
Puma has teamed up with Neymar Jr. and Fortnite to launch the Neymar Jr. x Puma Crazy Playground and Creative Hub and The Neymar Jr. Cup. This week, Neymar Jr. will become the first athlete to join Fortnite’s Icon Series as part of the current Season 6 “Primal” Battle Pass. ...
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News briefs
Gola partners with Global Brands on apparel collection
Gola and the European division of the Global Brands Group have announced a multi-year partnership to launch a new Gola-branded apparel collection. The line will initially include T-shirts, sweatshirts, jackets and tracksuits, which will later be complemented by kids’ apparel, accessories, socks, sleepwear and underwear. The new apparel collection will ...
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News briefs
Simone Biles leaves Nike for Athleta
Simone Biles is ending her partnership with Nike to team up with Athleta, Gap’s brand of sports clothing for athletic women. The duration and financial terms of the agreement have not been disclosed. The five-time U.S. Olympic gold medalist signed with Nike in 2016, after turning professional. Gap will work ...
