More about brands – Page 105
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Major brands hit with complaint in Paris over forced labor in Xinjiang
Last year’s report by the Australian Strategic Policy Institute (ASPI) on the plight of Uyghurs and other ethnic minorities in the Chinese province of Xinjiang is still making waves. Citing the report, two NGOs, the European Uyghur Institute and an individual Uyghur woman have engaged a French law firm, Bourdon ...
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Article
Foot Locker releases its inaugural Impact Report
Following similar steps recently taken by key suppliers such as Nike, Adidas, Puma and Under Armour, Foot Locker has released its Impact Report, which describes the company’s environmental, social and governance efforts. The report covers the company’s global operations for the fiscal years 2019 and 2020, from Feb. 3, 2019 ...
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News briefs
Decathlon will sell replicas of the Danone Nations Cup official ball to help clean water charity
Kipsta, Decathlon’s private label brand for team sports products, is releasing the replica of the official ball of the Danone Nations Cup, the world’s biggest football tournament for boys and girls aged 10 to 12. Kipsta is the technical partner of the tournament, which Danone has been organizing since the ...
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News briefs
Puma releases women’s collection inspired by the oceans
Puma is dropping a new collection of women’s footwear, apparel and accessories inspired by the deepest seas, called Ocean Queen. The collection is worn by Winnie Harlow, the Canadian fashion model and a Puma ambassador. The designs are inspired by the sea, with colors like bright aquamarine, yellow and a ...
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News briefs
Li & Fung launches digital incubator as a separate company
Li & Fung, the sourcing giant headquartered in Hong Kong, is launching LFX, a new and separate company designed to capitalize on new digital opportunities that can transform the retail industry and enable sustainability along the supply chain. Described as “an incubation, investment and operating platform,” LFX will launch and ...
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News briefs
Nike obtains a recall of MSCHF’s Jesus Shoes and “Satan Shoes”
Nike said that the MSCHF Product Studio has agreed to voluntarily recall the “Satan Shoes” it has developed with a rapper as well as the Jesus Shoes it had launched in 2019 as part of a legal settlement. Both shoe models were unauthorized alterations of Nike’s Air Max 97. According ...
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News briefs
Aquasphere debuts an online guide to goggles
Aquasphere, the Italian brand of swimming and triathlon equipment, has released an interactive guide to lenses for swimmers. Available in five languages on Aquasphere’s website, A Lens For Every Condition pairs its 12 lens options with kinds of weather: sunshine brightness, cloudiness, precipitation, indoor conditions and so forth. The brand’s ...
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News briefs
Hyperice signs endorsement deals with U.S. Soccer, new golfers
U.S. Soccer has made Hyperice its “official recovery technology partner” for the next several years. Hyperice has been working with U.S. Soccer since 2013, but this is the federation’s first sponsorship deal with the producer of a therapeutic device: in this case, for vibration, percussion and thermal treatments. Negotiated through ...
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News briefs
New online platform helps obtain sports sponsorship funds in the U.K.
GRM Marketing, a marketing and sponsorship agency based in Glasgow and a member of the European Sponsorship Association, has launched Sponsor Lead, described as Scotland’s first online platform for sport sponsorships. Sponsor Lead is a B2B website designed to help establish connections between individual athletes, teams and businesses. The platform, ...
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News briefs
Puma releases a Proadapt golf shoe with its new Adapt Foam
Puma Golf has unveiled the Ignite Proadapt Δ (Delta), a Proadapt golf shoe that features the brand’s new Adapt Foam. The shoe has been designed in collaboration with Rickie Fowler, the American professional golfer who plays on the PGA Tour. Puma’s Adapt Foam is a new proprietary foam that utilizes ...
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News briefs
Adidas releases a limited-edition Stan Smith Golf shoe
For the first time in the history of the brand, Adidas is bringing its iconic Stan Smith silhouette to golfers. The limited-edition Stan Smith Golf features a Primegreen upper made with high-performance recycled materials that use a minimum of 50 percent recycled content. The shoe’s distinctive green colorway is meant ...
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News briefs
Former Nike executives help found minority-owned sports marketing agency
Three former Nike executives – David Creech, president of brand creative for global men’s; Nicole Graham, vice president of global brand marketing; and Josh Moore, vice president and global head of design for digital, stores and content – have joined the sports agent Rich Paul to found Adopt, a minority-owned ...
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News briefs
Former Nike manager pleads guilty in $1.5m fraud case
A former marketing executive of Nike in charge of temporary retail venues until 2018, Errol Andam, admitted at a U.S. Attorney General office that he had made false statements and committed wire fraud and money laundering through various schemes that defrauded the company of $1.49 million, according to The Oregonian. ...
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HandsFree Labs, licensor for Nike's Go FlyEase, gets $3 million in funding round
HandsFree Labs, the Utah-based company that partnered with Nike to create the Go FlyEase laceless clog due to become available on nike.com on Apr. 30 for $120 per pair, has raised $3 million in a new round of funding led by the Frazier Group. The hands-free footwear technology company had ...
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News briefsPuma starts shipping online orders from its new German DC
After more than two years of construction, Puma’s new distribution center in Geiselwind, Germany, started to operate on Apr. 6. It will help the company to better fulfill its online orders, which have remained until now relatively low as compared to those of Adidas or Nike. With 480 shuttles navigating ...
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News briefs
Under Armour will donate sports apparel via Maro Itoje
Under Armour has signed an endorsement deal with the England rugby star Maro Itoje. With his support, it will be donating £1 million (€1.2m-$1.4m) in sports apparel to Kit Us Out, a charity operating out of the U.K. that provides sporting goods for poor children around the world. UA’s donation ...
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News briefs
Adidas and Stella McCartney release Beach Defender
The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender. Developed under the creative direction of Netti Hurley and Monika Mogi, the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters and the invigoration that ...
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News briefs
Moody’s confirms Adidas’ A2 rating
Completing a periodic review of Adidas, the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, its leading ...
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News briefs
Adidas denies sourcing in Uzbekistan
Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.
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Asics uses virtual reality to present new “human-centric” running models
Asics has unveiled two high-performance running shoes, the Metaspeed Sky and Metaspeed Edge. The shoes were presented at Asics’ Innovation Summit 2021, the brand’s annual showcase of new performance sports products, which was hosted for the first time by taking guests on a personalized, interactive virtual reality journey. The two ...
