More about brands – Page 106
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News briefs
Adidas uses more sustainable dye technologies for its new tennis range
Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental impact ...
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News briefs
Saint Laurent drops sports equipment capsule collection
Saint Laurent has introduced The Winter Game, the fashion house’s first capsule collection to include sports equipment. This new expansion of the Saint Laurent Rive Droite range has been designed by Anthony Vaccarello, the current creative director at Saint Laurent. The sport-inspired capsule collection comprises items in the ski, snowboard ...
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Article
New “Made” brand launches individually designed outerwear
Indiegogo, the international crowdfunding platform specializing in tech and innovative products, has announced the launch on its website of new brand of outerwear, called Made, that can be designed by the customer and tailored on each wearer. The project will start with a hard-shell ski and snowboard jacket. The Made ...
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
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News briefsNike obtains a ban on Satan sneakers
Supporting Nike’s position in the case, a federal district judge in Brooklyn moved quickly to issue a temporary restraining order against the MSCHF Design Studio, forbidding it from fulfilling any orders for the modified “Satan Shoes” version of its Air Max 97. The defendants in the case said they had ...
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News briefs
Cole Haan steps into performance golf footwear
Cole Haan is stepping into the performance golf category with a spring 2021 collection of three shoe styles, designed for the specific requirements of the sport. The brand took three of its collections – the ØriginalGrand, GrandPrø, and Generation Zerøgrand – and optimized them for golf performance. The new golf ...
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News briefs
A double sponsorship contract by Northwave
Simon Gruber, a 33-year-old Italian snowboarder from the South Tyrol region, has signed a double partnership with Northwave. The experienced rider will endorse the company’s brand of snowboard boots and equipment, Drake. He will also join the Cinelli-Smith gravel bike team, which is sponsored by Northwave.
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News briefs
MIT researchers unveils smart clothing technology that measures the wearer’s movements
A group of researchers from the Massachusetts Institute of Technology (MIT)’s Computer Science and Artificial Intelligence Laboratory (CSAIL) have unveiled a “textile-based tactile learning platform that can be used to record, monitor and learn human–environment interactions.” The wearable technology could potentially be used in sport or fitness activities to offer ...
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ArticleSporting goods industry stocks rose by 10.9% in Q1 2021
Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.
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News briefsFormer Nike executive to lead Sorel, Mountain Hardwear and prAna at Columbia Sportswear
Source: Columbia Sportswear Company Craig Zanon Columbia Sportswear Company announced that Doug Morse, senior vice president for Emerging Brands since 2020, will step down this summer, after working in several rolesfor the group since 1994. Craig Zanon will take over the position, making him responsible for the ...
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News briefs
VF changes its management in EMEA
VF Corp. has announced several changes to its management for the EMEA region. Andreas Olsson has switched from VF’s director of group digital accounts to regional general manager of Dickies EMEA. He has been with VF since 2009, working in sales and marketing for Vans and The North Face. He ...
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News briefs
Nike sues over a satanic Air Max
Nike is sueing a Brooklyn company, the MSCHF Product Studio, which has sold a lot of 666 pairs of altered Air Max 97 shoes with satanic-themed detailing, embroidery and a drop of human blood on the insole. MSCHF collaborated with a rapper, Lil Nas X on the customized Air Max ...
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News briefs
Mont.Black launches instantly adjustable all-terrain pole
Mont.Black, the British alpine equipment start-up based in Leeds, has unveiled the ATP-01, an alpine pole that can be instantly adjusted at the press of a handle-mounted button. This enables the user to change the length quickly and easily without stopping to fiddle with clasps. Traditional adjustable poles typically take ...
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Article
After posting brilliant results, Lululemon will form three regions
The yoga apparel specialist seems unstoppable, posting sales and earnings for the fourth quarter that were at the high end of its forecasts. Lululemon Athletica saw its net income progress by 11 percent from the year-ago quarter to $329.8 million. The gross margin rose by 0.6 percentage points to 58.6 ...
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News briefsTaizo Shimano appointed new president of Shimano
Source: Shimano Taizo Shimano Shimano, the global leader in bicycle components and a major factor in the fishing tackle market, announced some management changes at its 114th general meeting of shareholders and the board of directors on March 30. Yozo Shimano, currently serving as the fifth president ...
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Article
Industry and governments react to Myanmar military coup
Pou Chen, the Taiwanese group that controls Yue Yuen, announced on March 30 that it has decided to shut down temporarily its production of athletic shoes for Adidas and Nike in Myanmar for safety reasons. The local management and essential staff will remain in place for maintenance purposes. A Taiwanese ...
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News briefs
Salming to introduce a pádel line
As already reported, the Spanish version of paddle tennis, pádel, is growing strongly in Sweden. A few years after testing a shoe for the sport, Sweden’s Salming is adding pádel to its range of racquet sports, which comprises handball, squash, volleyball and floorball. According to Sportfack, Malor International, a firm ...
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Article
Statements on forced labor stoke short-lived ire in China
The boycott in China of Nike, Adidas and other Western brands over their stance against alleged human rights violations in the cotton-manufacturing province of Xinjiang is losing momentum, at least in the sports sector, according to an article in the South China Morning Post. Both Nike and Adidas have remained ...
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News briefs
New line brings ViralOff to retail customers
An Italian company called Colors has channeled Polygiene’s ViralOff antimicrobial treatment into a line of products for retail customers. The Regenesis ViralOff Trigger Shield line of sprays and other products works on soft surfaces, hard surfaces and fabrics. It also meets the same ISO standards as regular ViralOff – eliminating ...
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News briefs
Joint campaign by Puma and Deichmann
Puma and Deichmann, the low-priced German-based shoe retailer, have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits them. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced ...
