More about brands – Page 107
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News briefs
Superdry is sponsoring an amateur boxer's pro debut
Superdry is sponsoring Campbell Hatton for his first professional boxing bout on March 27. Hatton, 19, is the son of the two-weight world champion Ricky Hatton. He and his promoter, Eddie Hearn of Matchroom, will be wearing clothing from Superdry’s Sport Performance line.
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News briefs
Sport England promotes the return to sports
Sport England has hired Cake, the sports marketing arm of the Havas advertising and PR agency. The public body – established by Royal Charter in 1996 to “give everyone in England the chance to benefit from sport and physical activity” – has for its immediate priority the #ReturnToPlay campaign, which ...
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News briefs
Sports Direct launches long-term initiative to drive gender equality in sports
Sports Direct has unveiled a new initiative and campaign, called “Equal Play,” which is meant to address inequalities in sports and help close the gender gap over the next four years and beyond. The project has been informed by a new study, commissioned by the British sports retailer with Women ...
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Article
Decathlon expands in southern Russia
Decathlon has started building a mega-store in Sochi that will be one of the chain’s biggest ones in Russia when it opens its doors on 5,000 square meters of selling space in 2022. The company is also planning to contract out new suppliers in the region, which hosted the Winter ...
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ArticleUzbekistan to produce Nike and Adidas footwear for Asia, Europe
The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas brand names at its new factory in the Andijan region, starting from the fourth quarter of 2021. The facility is expected to achieve full production in the third ...
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News briefs
Save the Duck collaborates with Stella Jean on outerwear collection
Save the Duck, the Italian brand of animal-free outerwear, has collaborated with Stella Jean on a new capsule collection for autumn/winter 2021/22. The collection includes three quilted jackets and three nonquilted jackets, some of them featuring a kimono style. The style reflects the designer’s multicultural heritage. Jean’s mother is Haitian ...
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News briefsNew 3D foot scanning system by FootBalance
FootBalance has launched a new, advanced 3D foot scanning system for running and other specialty stores that want to offer a more personalized product and experience. Called MyFootBalance® and described by the Finnish company as an intuitive system that is easy to operate, it combines computer vision and machine learning ...
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News briefs
Foot Locker has a new CFO, earns praise from Moody’s
Moody’s has confirmed Foot Locker’s positive Ba1 corporate family rating, in spite of Covid’s effects on its business, considering that its liquidity is very good. Other assets are its scale, geographic diversification and well-recognized brand names. Key risks are the chain’s narrow focus on the fashion-sensitive premium athletic footwear and ...
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News briefs
New finance director for Under Armour EMEA
Under Armour is going to relocate Chris Goodall from Panama to Amsterdam to serve as financial director of the company for the EMEA region. The former financial planning and analysis manager at Hackett London had been appointed to a similar role at UA in Panama in 2015, with responsibility for ...
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News briefsInov-8 launches first running shoe with graphene in the midsole
As planned, Inov-8 presented a new ultratrail running shoe that is the first one to use graphene in midsole, after testing various mixes with high-tech polymers over a total distance of 18,000 km. The English brand claims that its graphene-enhanced midsole offers 25 percent more energy return than an industry-standard ...
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News briefs
Zalando splits its marketing department
Zalando’s head of global marketing, Barbara Daliri-Freyduni, has resigned. She had been with the German e-commerce company since October 2019, when she was hired to be its senior vice president of demand. Before that, she was at or near the top in the management of marketing operations at Microsoft for ...
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ArticleFila overtakes Anta in China, Amer posts a loss
Anta Sports Products has released generally good results for the full year, despite the impact of the pandemic. Fueled by the continued progress of Fila’s joint venture for the Chinese market, the group’s total revenues rose by 4.7 percent to 35,512 million yuan renminbi (€4.59bn-$5.43bn), bouncing back from a difficult ...
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Article
Further comments on Adidas’ focus on fewer categories
As we have already reported, Adidas wants to focus on fewer sports categories as part of its new “Own the Game” business plan through 2025. The outdoor sector is one of them, along with football, running and training.. Adidas’ CEO, Kaspar Rorsted, told the Financial Times a few days ago ...
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Infographics & DataEarnings - Fiscal 2021 Q3 Results - Nike
This earnings briefing includes the highlights of the fiscal 2021 financial results (Q3 ending 28.02.2021) from Nike.
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News briefs
Castore debuts in golf, signing up Patrick Reed
Castore has announced the signing of Patrick Reed as a new ambassador. The move marks Castore’s debut in golf. Reed is also the first non-British athlete to join the brand’s roster of athletic ambassadors. The 30-year-old U.S. golfer, who is currently world number seven in the sport, was the winner ...
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News briefs
K-Way teams up with Stade Français
K-Way has announced a partnership with Stade Français on a new collection that comprises two windbreakers (the Vrai Claude 3.0 and Vrai Eiffel 3.0) and a K-pouch (the Vrai Kilian 3.0). Stade Français is a French professional rugby union club based in Paris. The club competes in the Top 14 ...
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News briefs
Yeezy is valued at over $3.2 bn
Sales of sneakers resulting from Yeezy’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document compiled by UBS, details of which were reported by Bloomberg. According to the Swiss bank, the partnership generated $191 million in royalties for Yeezy, the sneaker and ...
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ArticleShimano launches centennial website, announces executive changes
Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano as a small ironworks in Sakai, Osaka, the company has now grown to employ more than 11,000 people. The ...
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News briefs
Decathlon is recovering and expanding in the U.K.
This month Decathlon will be opening a two-floor, 35,000-square-foot experiential flagship at the Trinity Leeds mall in the British city of Leeds. The store will make products available for customers to touch, and maintain a repair shop for bicycles, kayaks and tents. According to Fashion Network – which quotes the ...
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News briefs
Asics selects four start-ups for its business partnership accelerator program
Asics has unveiled four proposals that it has selected this time in the framework of the Asics Accelerator Program, its business partnership accelerator program for start-ups. The four selected start-ups are: Japan HealthCare (Grand Prize) for its proposal on “Kids Foot Health Checkup for Your Smartphone;” Paronym (Award of Excellence) ...
