More about brands – Page 108
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News briefs
Hummel partners with Red Bull Racing Esports
Hummel has become the official team kit partner of the Red Bull Racing Esports Team. The Danish sportswear brand will deliver a special range of performance clothing for the team. The full range of Red Bull Racing Esports apparel will also be available to fans for purchase in the spring ...
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News briefs
Arena to launch plus-size swimwear
For autumn/winter 2021 Arena is introducing its first “plus sizes” – i.e., sizes 48 to 58 – into its collection of training swimsuits. As in previous seasons, the collection will be made of the company’s typical Maxfit and Maxlife materials. “Inclusivity,” says Arena’s director of consumer and trade marketing, Eva ...
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News briefs
New video series by Adidas shares empowering stories from women
Adidas has already indicated that it is focusing on women in many different ways as part of its new strategic development program. An all-new video series by Adidas, titled “Taking 5,” features the stories of women in sports who share their personal insights and encourage more women to trust in ...
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News briefs
Legea might replace Kappa as Napoli’s kit partner
The kit deal between S.S.C. Napoli, a football team that competes in Italy’s Serie A, and Kappa might be terminated ahead of time, and Legea is reportedly in pole position to take over as the club’s new technical sponsor. The contract between Napoli and Kappa is set to run until ...
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News briefsOdlo’s new CFO comes from Under Armour
Source: Odlo Abe Yasser Effective May 1, 2021, finance specialist Abe Yasser will take over as Odlo International’s chief financial officer from Adrian Schürmann, who is leaving the company after joining it in 2015. During his tenure, Schürmann helped manage Odlo’s change in ownership in May 2020. ...
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ArticleInsights on where sport shoes are made in 2021
We outline where Nike, Adidas, Puma, Asics, and Skechers shoes are made. As watchdogs urge sportswear companies to publish factory lists, we look at the global distribution of top brands’ suppliers.
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ArticleLi Ning grows further, adjusting to the pandemic
Rising interest in exercise and fitness in China after lockdowns were lifted contributed to improve Li Ning’s revenues, which grew 4.2 percent to 14,456.9 million yuan renminbi (€1.86bn-$2.09bn) in 2020. Net income increased by 13.3 percent from the previous year to RMB 1,698.4 million (€218.6m-$246.1m). Excluding a one-time financial gain ...
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News briefs
Puma teams up with suicide-prevention charity
Puma, which is focusing again on running, will be helping raise funds for the Campaign Against Living Miserably (CALM), a British charity that is “leading a movement against suicide.” The company will be helping to launch of a “new content series,” an apparel collection and a virtual run, in which ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee (KSOC) reached an agreement with Youngone Outdoor Corporation (YOC), which distributed The North Face and other major sports brands in the South Korean market. According to the agreement, YOC will supply the team with sportswear from TNF until the end of 2024. The uniforms ...
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ArticleFila’s profits plunge, with European sales down 16.2%
Thanks to stronger demand for golf products by Acushnet, the Fila Group’s revenues rose by 0.9 percent to 796,462 million Korean won (€592.5m-$706.3m) in the fourth quarter. Its net income tumbled by 65.8 percent to KRW 17,604 million (€13.1m-$15.6m), and its gross margin contracted by 5.3 percentage points to 60.6 ...
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News briefs
Quiksilver partners with Swiss wave pool
Quiksilver has established a partnership with Alaia Bay, a wavegarden pool set to open in Sion, Switzerland, in May 2021. The pool will introduce surfing to a skiers’ paradise. The video to promote the launch features one of Quiksilver’s sponsored surfers, Zeke Lau.
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News briefsPuma flagship store opens in Tel Aviv
Tel Aviv is the city where Puma has just inaugurated its largest store since the opening of its flagship in New York City two years ago. Spreading on two floors, the 700-square-meter store is located on the Old Port promenade close to the waterfront of Tel Aviv. It features a ...
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News briefs
Peloton reveals a child's death in a treadmill-related accident
Peloton Interactive revealed on its website that a child was killed in an accident involving its Tread+ treadmill. The company reiterated a safety warning about the potential risks for children from accidents involving treadmills after a child was killed in a “tragic accident” involving the firm’s exercise equipment. Just ...
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News briefs
Decathlon joins the Net Zero Initiative
Decathlon has announced that it is partnering with the Net Zero Initiative, a framework for collective carbon neutrality. The Net Zero Initiative helps organizations describe and organize their climate action. The framework is based on the idea that an organization must act in three complementary ways toward the global objective ...
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News briefs
Everlast signs licensing deal in the U.S.
SportLife Brands of New York will license the Everlast brand name for a line of underwear, sleepwear, baselayers and thermals for distribution in the U.S., starting with the 2021 holiday season. SportLife develops similar products under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head and Disney.
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News briefs
New Balance and Stone Island collaborate again in footwear
New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler, are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first teased via the ...
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News briefs
Puma manufacturer in China cuts carbon emissions further
Shenzhou International, an apparel manufacturing partner of Puma in China, has kicked off a large-scale wind energy project that will supply about two-thirds of the company’s electricity needs in China by 2030. Shenzhou already gets some of its energy from a nearby wind farm but it has now agreed to ...
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Short stops
MARKETING
+++ Adidas will replace Macron as the apparel sponsor of Phoenix Rising FC, the American professional soccer team based in Phoenix, Arizona, in a new six-year deal that will run until 2026 +++ Wilson has announced Marcelo Capitani, who currently tops the country ranking in the sport, as its new ...
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News briefs
New Balance launches a new performance face mask
New Balance has released a new reusable face mask, specifically intended for fitness and performance activities. The New Balance Active Face Mask features three layers of a breathable fabric that is a mix of polyester, polypropylene and spandex. Its design helps to keep the mask away from the mouth and ...
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News briefs
Nike plans to cut by half its office staff in Spain
Nike is planning to reduce its office workforce in Spain by half, after streamlining its operations in Germany and the Nordic countries. According to reports in Palco23, a Barcelona-based sport business periodical, Nike is about to file a restructuring plan (ERE = “expediente de regulación de empleo”) that would involve ...
