More about brands – Page 109
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News briefsAdidas and Peloton collaborate on apparel
As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love, Robin Arzón and Cody Rigsby – is made of tank-tops, tights, shorts, hoodies, T-shirts, crewnecks, sports ...
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News briefs
Lululemon’s chairman wants to invest with KKR
Working together with KKR, the big American investment group, Glenn Murphy, chairman of Lululemon, has created a special-purpose acquisition company (SPAC) that has started trading on the New York Stock Exchange under the symbol KAHC, following an oversubscribed public offering worth $1.2 billion. The purpose of the new SPAC, whose ...
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News briefs
Decathlon plans to work with more online marketplaces in Russia
Decathlon is set to begin selling sporting goods through several online marketplaces in Russia as part of an expansion of its online sales activities, according to the local Retail news service, which quoted Julia Goroshenya, development director of Decathlon in Russia. Decathlon has already worked successfully with Russia’s second-largest online ...
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News briefs
Pressio, a new brand of compression garments by a 2XU co-founder
After one year of preparation, Jamie Hunt, the former triathlon champion from New Zealand who co-founded the 2XU brand and partially sold it to L Capital Asia in 2013, is coming out with a new sustainable performance sports apparel label, called Pressio. The launch coincides with the expiration of a ...
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Article
Myanmar violence raises concern in the industry
Many sports and fashion brands that have shifted part of their sourcing for apparel and footwear to Myanmar because of its lower labor costs are watching with awe the consequences of the recent military coup in the country. According to observers, it may be difficult for some of them to ...
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Article
Nike releases new Impact Report and sets new targets for 2025
Nike has released the 11th edition of its Impact Report. The document addresses and assesses the company’s 2020 (financial year ended in May, 2020) targets, which were set in 2015, and sets new corporate targets for 2025. Nike has been releasing Impact Reports for two decades and shifted to an ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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ArticleDecathlon sees upside after a 6% drop in 2020
The Covid-19 pandemic weighed heavily on Decathlon’s sales performance in 2020. The parent company of the world’s largest retail banner, Decathlon United, reported today a sales decline of 6 percent in constant currencies to €11.5 billion in 2020, with major variations between countries and e-commerce more than doubling. However, the ...
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News briefs
Decathlon launches its new yoga brand, Kimjaly
Decathlon has announced that its line of products for yoga will be marketed under the new brand name of Kimjaly. The French sporting goods retailer chose that name for its new private brand because the word “kimjaly” means “lotus” in Sanskrit, the original language of yoga, the company explained. The ...
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News briefs
Oakley to provide the WSL’s official eyewear
Oakley has signed a deal to supply official eyewear for the World Surf League (WSL) during the 2021 Championship Tour. The items will include sunglasses and personal protective equipment (PPE) in the form of Clear Collection eyewear and masks. The Southern Californian sports eyewear brand owned by Luxottica has already ...
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News briefs
Nike celebrates mothers as “the toughest athletes”
Nike has presented a new video, “The Toughest Athletes,” which highlights the strength of women during pregnancy and early motherhood. The video focuses on the correlation of sport and motherhood and shows how the two can successfully coexist with one another. “The Toughest Athletes,” filmed during the global pandemic, has ...
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News briefs
Diadora introduces the new Equipe Corsa running shoe
Diadora has presented the all-new Equipe Corsa running shoe as part of the brand’s spring/summer 2021 collection. The shoe is a tribute to the Italian brand’s first running shoe, introduced in the 1970s, yet boasts an innovative design with an aerodynamic vibe. The new Diadora Equipe Corsa is an ultra-lightweight, ...
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News briefs
Champion partners with a gaming brand
Champion has partnered with HyperX, a gaming division of Kingston Technology, to launch HyperX’ first original apparel collection. The “GG collection” – where GG stands for Good Game – features a minimalistic design. The apparel line comprises T-shirts, hoodies, hats and a matching face mask, all made with Champion’s eco-friendly ...
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News briefs
New Balance adds 19-year-old footballer to its athlete roster
New Balance has announced Bukayo Saka as the newest addition to its athlete roster. Saka, who is just 19 years old, plays for Arsenal in the Premier League and for England’s national team. He won his first England cup in October 2020. The young talent will also star as a ...
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News briefs
New Balance signs up its first female Middle Eastern brand ambassador
New Balance has signed up Ascia Al-Faraj, the U.S.-Kuwaiti influencer, as the brand’s newest regional ambassador. Al-Faraj is New Balance’s first female brand ambassador from the Middle East. She will feature as the new face in the brand’s collective campaign for the New Balance NB collection. The campaign for this ...
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News briefs
Puma launches new footwear line for handball
Puma is launching a new collection of performance footwear that the company has defined as marking “a new era of Puma Handball.” The brand’s tradition in handball shoes dates back to 1948. The new Accelerate Turbo Nitro and Eliminate Power Nitro launch editions are inspired by two items from its ...
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News briefs
Joma replaces Penalty as sponsor for Brazilian futsal
Replacing a local firm, Penalty, after 59 years, Joma Sport has become the official technical sponsor of the Brazilian Futsal Confederation (CBFS). For the next few years the Spanish brand will be supplying apparel for Brazil’s national men’s and women’s teams and for their officials. It will also supply the ...
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News briefs
On Running fashions a Federer line of tennis sneakers
The Swiss brand On Running has tailored a high-performance tennis sneaker to the needs of Roger Federer, who tried it out at the 2021 Qatar Open (Federer was upset in the quarterfinals). THE ROGER Pro, as it is called, has a “stable midsole of high-performing foam,” a “midfoot cage for ...
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News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
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Infographics & DataEarnings - Q4 2020 and FY 2020 Results Adidas
This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.
