More about brands – Page 11
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News briefsSkechers football boots now available
Source: Skechers Skechers SKX_01 In recent weeks, fans around the world have watched Harry Kane on the pitch, scoring multiple goals for his new club Bayern Munich while wearing Skechers football boots. Now Skechers has launched the boots, for which Kane is an ambassador, in stores in ...
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News briefsLululemon unveils Casual collection for fall
Traditionally known for its activewear, Canadian brand Lululemon has unveiled a new casual collection that aims to “solve the unmet needs in your everyday wardrobe and elevate the essentials.” The new Fall 2023 Casual collection features classic basics that provide comfort and confidence and features several new items not previously ...
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News briefsAdidas presents fashion-forward LFSTLR collection
Source: Adidas Supporting the growing Blokecore fashion trend, Adidas has unveiled its new LFSTLR jersey collection featuring the third jerseys of the 23/24 season from some of its leading clubs, reinterpreted as fashion-forward lifestyle streetwear. LFSTLR, the “most wearable soccer jersey,” blurs the lines between soccer performance ...
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News briefsMore sports features on the new Apple Watch
Apple will be releasing its Apple Watch Series 9 in stores on Sept. 22. From the sports perspective, the most salient novelties are the new double-tap gesture (to come in a software update in October), a faster and more capable Siri and the new features of the operating system. ...
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ArticleMuntagnard launches mono-material apparel via Kickstarter to avoid overproduction
Source: Muntagnard Muntagnard founders Dario Pirovino and Dario Grünenfelder Muntagnard, a young startup from Switzerland, has been offering its latest two sustainable products – the MIUtec Iso Vest and the MIUtec Iso Hooded Jacket – exclusively and internationally on Kickstarter since Aug. 24. The company uses Kickstarter ...
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ArticleTecnica presents first ski boot based on new eco design principles
For the 2023/24 season, Tecnica has redesigned its successful Cochise model to reduce its carbon footprint and support the circular economy. “The Cochise is our first ski boot to benefit from what we have learned from the ‘Recycle Your Boots’ program,” explains Matteo Murer, Product Manager Tecnica Ski Boots. “By ...
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News briefsElan introduces new Primetime ski collection
Slovenian ski company Elan has launched a new ski series called Primetime. According to Elan, the collection is designed to reignite the excitement of skiing on the slopes. It consists of eight ski models, including four men’s and four women’s skis, that combine a fresh and youthful design philosophy with ...
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News briefsHan Sohee becomes Fila’s global brand ambassador
South Korean actress and model Han Sohee, who gained notoriety for her roles in television series such as The World of the Married and Nevertheless and is known not only in Korea but also abroad for her unique style and renowned filmography with box office records, is the new face ...
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News briefsPuma launches special collection with Instituto Neymar Jr.
Source: Puma Puma has introduced a special collection in collaboration with the Instituto Neymar Jr., a community center founded by Brazilian football star Neymar Jr. that supports underserved youth in his old neighborhood of Praia Grande, near Santos. Puma worked with children from the institute to create ...
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News briefsReebok partners with American football star Justin Fields
Source: Reebok Justin Fields Reebok and 24-year-old Chicago Bears quarterback Justin Fields have announced a long-term partnership. With this move, Reebok aims to reclaim its position in team sports for the long term. Part of that strategy will include expanding its athlete roster, increasing its presence in ...
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News briefsSpeedo UK and Folk launch outdoor swim capsule
Source: Pentland Speedo UK has teamed up with independent British fashion label Folk to launch a limited-edition outdoor swim collection. With more consumers preferring outdoor swimming in lakes, rivers and oceans, the collection gives swimmers more outerwear options to brave cold waters and warm up after a ...
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News briefsNFL keeps looking across the pond
America’s professional league for American football, the NFL, announced back in May that it would be shifting five games in the regular season to Europe for its International Series of 2023. These will be taking place in October and November, with three games in London and two in Germany. The ...
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News briefsAsics releases lightest CO2 emissions sneaker
Source: Asics Asics has launched the Gel-Lyte™ III CM 1.95 sneaker, calling it the lightest CO2 emissions sneaker on the market, based on a calculation conducted by Asics and validated by SGS (Société Générale de Surveillance) Japan, in accordance with ISO14067 standard in August 2022. Inspired by ...
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News briefsSwedish Stiga Sports expands presence in racquet sports segment
Swedish company Stiga Sports, already well established in the table tennis and padel segments, is expanding its focus to tennis. There are an estimated 400,000 active players in Sweden alone, with 105,000 registered, so the market is huge, according to the company. In the first step, three variants of the ...
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News briefsFESI supports rugby world cup team with a difference
The Rugby World Cup may have kicked off in Paris on Friday, but last week also saw the culmination of another rugby competition: The Parliamentary Rugby World Cup. Taking place at the Stade de la Faisanderie in Paris, the final game was between the UK Parliament rugby team and ...
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ArticleUYN banks on new biotech fibers
Source: UYN Evolutyon Biotech Italian brand UYN (Unleash Your Nature) has developed a range of new high-performance biomaterials. From Kapok, the so-called “plant wool,” to Flexicorn, an elastic fiber made from corn seeds, these fibers are designed to replace those synthetic ones derived from fossil fuels that ...
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News briefsFirst new Rihanna x Puma collaboration revealed
After teasing her return in March this year, Rihanna and Puma have launched their newest collaboration. With the singer now the Creative Director of Fenty x Puma, a new sneaker from the footwear franchise was unveiled today. The Fenty x Puma Avanti is a mix of two Puma icons, blending ...
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News briefsSaucony launches vegan Triumph RFG sneaker
Source: Saucony Triumph RFG Saucony has launched the Triumph RFG (“Running For Good”), described by the performance running lifestyle brand as “its most sustainable shoe to date.” The new shoe features plant-based, petroleum-free CovationBio PDO Susterra propanediol. Specifically, the Triumph RFG is the first athletic shoe to ...
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News briefsHanesBrands and G-III announce licensing agreement for Champion, C9 Champion outerwear
HanesBrands and G-III Apparel Group have entered into a strategic, multi-year licensing agreement for the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, which includes exploring opportunities in Champion’s global network as a key partner. “G-III’s proven track record in category expansion ...
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News briefsFabletics launches desert-inspired collection with Khloé Kardashian
California-based activewear brand Fabletics, founded in 2013, has announced its latest celebrity collection in collaboration with entrepreneur, fitness enthusiast and television star Khloé Kardashian, launching Sept. 8. The nine fashionable pieces feature a desert-inspired theme that the company says reflects Kardashian’s perseverance and is directly influenced by her ability to ...
