More about brands – Page 110
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Article
Decathlon expands in Austria and Germany, will enter Andorra
Decathlon, which is already by far the biggest sports retailer in France and Spain, is reportedly planning to open its first store in Andorra, the small independent enclave between the two countries, after strenuous efforts made since the local legislation relaxed the rules for foreign investment in 2012. It was ...
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News briefs
Röhnisch releases a line for the changing female body
To mark International Women’s Day, March 8, Röhnisch launched the Infinite Flex sports collection for “changing female bodies.” The changes in question occur from hour to hour. According to the Swedish brand, up to 90 percent of women of child-bearing age undergo physical or mental changes during their monthly hormonal ...
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Infographics & DataInfographic Adidas - Improving Business Mix
This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.
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Canada Goose to open fifth European brand store in Frankfurt
Following on the opening of its first German brand store in Berlin last year, Canada Goose is readying to open its second one in Frankfurt in the coming weeks, corona regulations permitting. The store will span two floors at Frankfurt’s downtown Rathenauplatz and will be the fifth Canada Goose store ...
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Nike reshuffles responsibilities after Hebert’s departure
Nike moved quickly to fill the role left by the resignation of Ann Hebert over the methods used by her son Joe in his sneaker resale business. Sarah Mensah, currently vice president and general manager for Asia Pacific and Latin America, will take her place as VP & GM for ...
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Vans teams up with Penn on tennis-inspired capsule collection
Vans has struck an unusual collaboration with Penn, the tennis ball brand, on a capsule collection of footwear and apparel inspired by tennis club aesthetics. The Penn x Vans capsule comprises three Vans shoe models, including the Authentic, Slip On and Lowland CC. A bold yellow and orange colorway, which ...
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Adidas launches third artist-designed women’s collection
Adidas has launched a third artist-designed line of sportswear for its Women in Power Collection. The two previous artists were Nini Sum of Shanghai and Jordan Moss of New York City. This time around it’s Egle Zvirblyte of London, who has drawn inspiration for her colors from high-intensity training. The ...
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News briefs
Ruffini sells 3.2% stake in Moncler
Ruffini Partecipazioni, the investment holding company of Moncler’s CEO, Remo Ruffini, has placed shares equal to a stake of around 3.2 percent in Moncler at a price of €48.80 per share via an accelerated bookbuilding process. Bank of America and Morgan Stanley have acted as joint bookrunners for the placement. ...
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ArticleAdidas unveils its business plan through 2025, expanding DTC
After releasing its results for 2020, Adidas introduced a new strategy at a virtual Investor & Media Day, dubbed ”Own the Game,” which it says aims to raise sales, market shares and profits by strengthening the “credibility” of the Adidas brand, by boosting the direct-to-consumer channel and creating a unique ...
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ArticleAdidas ends 2020 with a small plus and a positive outlook
The Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As currency headwinds persisted, total sales were down by 5 percent to €5,548 million ...
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News briefs
The top technical partners of Italy’s major football clubs
La Gazzetta dello Sport, Italy’s leading sports newspaper, has published the ranking in terms of investments of the technical sponsors of the Serie A clubs, the top-tier football division in the country. The partnership agreements between the 20 clubs that compete in Serie A and their respective technical partners for ...
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Asics launches running shoe made from second-hand clothes
Asics is introducing the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan. The limited-edition line includes two of Asics’ pinnacle shoes, the Metaride and Gel-Quantum 360 TYO, both in a sunrise red color. The collection is part of the company’s efforts to minimize the ...
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Foot Locker appoints creative director for women’s segment
Foot Locker has appointed Melody Ehsani, founder of the Ehsani streetwear brand, to be the first creative director for its women’s segment. Ehsani designed a capsule for Foot Locker’s “12 Days of Greatness” campaign in December. The Air Jordan 1 Mid Fearless sneaker she designed in 2019 sold out in ...
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Lacoste teams up with Bruno Mars on his new lifestyle brand
Lacoste is launching Bruno Mars’ first fashion collaboration. The 25-piece capsule collection is titled “Ricky Regal,” which is the singer’s alter ego when he works as a designer. The Lacoste x Ricky Regal collection, for men and women, features a 1970s-inspired aesthetic and “bridges Bruno’s enigmatic personality and distinct style ...
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Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
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Musto and World Sailing sign multi-year partnership agreement
World Sailing, the world governing body of the sport, has announced Musto as its official clothing partner. The new partnership agreement will run through to 2025. As part of the deal, the community of International Race Officials, responsible for governing the sport on the water at global events, will wear ...
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Nike supports girls’ access to football in London
Nike is backing Girls United through a new partnership, called Love the Games, which is meant to give girls in London more access to sports such as football. According to the charity, girls drop out of sports at twice the rate of boys. As reported by Sportindustry.biz, the new initiative ...
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News briefs
Buff is a sponsor of the Tour of Flanders
Buff has joined for the first time the sponsor roster of the Tour of Flanders, the iconic road cycling race that is part of the UCI World Tour. This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed from the original ...
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Puma has always valued women
As part of Puma’s new campaign in favor of women, its puma-catchup.com website now features a brief review of the women who worked for the firm at its start, in 1948. Eight of the 14 employees whom the founder, Rudolf Dassler, recruited from the Dassler Brothers factory previously shared ...
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Article
Nike is centralizing operations for the Nordics
Responding to an inquiry from SGI Europe, Nike has told us that it is centralizing its operations for the Nordic countries in Sweden, while working with fewer retailers in the region. The statement came after we were alerted by subscribers to the fact that the brand was closing down its ...
