More about brands – Page 111
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News briefsVibram encourages resoling for sustainability
Vibram has presented a new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of re-use and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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Article
Wildberries and Amazon enter new countries in Europe
Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company has said in a statement. It has been operating in Germany since January. The company currently offers about four million items from nearly ...
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News briefs
Canada Goose and NBA ink multi-year partnership
Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star. Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The design partner for ...
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News briefs
Colmar asks Morteza Vaseghi to design A.G.E. autumn/winter 2021 collection
Colmar has appointed an Iranian-born designer, Morteza Vaseghi, as the new creative director for its upcoming A.G.E. (Advanced Garment Exploration) autumn/winter 2021 collection. The Colmar A.G.E. sub-label was first introduced three years ago as a hyper-modern counterpart for experimentation and product innovation. Colmar said that the collection will bring sustainability ...
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News briefs
Slinger Bag and Wilson announce strategic partnership
Slinger Bag and Wilson Sporting Goods have entered into a new strategic brand collaboration on co-branded products and promotional initiatives. Under the new deal, Slinger will specially design Wilson-branded tennis ball launchers for use at the Wilson’s Demo Events that take place annually across the Americas. In addition, the brands ...
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News briefs
Descente to sell Polygiene-treated training gear through Anta
For the spring/summer 2021 season, Descente has added Polygiene’s Stays Fresh BioStatic Technology to a number of its men’s and women’s training products for the Chinese market. The Japanese brand will be selling them online and in stores through its local partner, Anta Sports Products. The brand entered China in ...
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News briefsThe VF Foundation releases its first Impact Report
The VF Foundation, the philanthropic arm of VF Corp. established in 2004 and based in Denver, has released its first report detailing the positive impact that its financial grants and philanthropic partnerships have had on more than four million people in 53 countries over the past year. From April ...
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News briefs
Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
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News briefs
Rip Curl to sponsor the World Surf League
Rip Curl will be sponsoring the World Surf League (WSL) Finals for the next three years. The single-day, winner-take-all tournament – taking place at Lower Trestles, in San Clemente, California – pits against one another the top five surfers from the Championship Tour (CT) rankings, in male and female divisions. ...
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News briefs
Fischer to sponsor the Nordenskiöldsloppet
The Fischer ski brand has become a sponsor, along with Red Bull, for the Nordenskiöldsloppet, for the longest cross-country ski race in the world, which is set to start on March 27 in a reindeer breeding area at Jokkmokk, in the Sami region of northern Sweden, above the Arctic Circle. ...
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Article
GoPro sees major upsides with subscriptions
GoPro told a conference organized by JMP Securities that it expects its revenues to improve by 20 to 25 percent this year, even if there is no broad economic recovery and no increase in travel, thanks in part to the development of its direct-to-consumer operations. As previously reported, GoPro suffered ...
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News briefsBritish Olympic champion launches rear-vision cycling glasses
Callum Skinner, the British former track cyclist and Olympic medalist, is launching special sunglasses that allow cyclists to see also behind them. The glasses were invented by a physicist, Alexander Macdonald, developed with Skinner and designed by Bob Henderson, an award-winning optical engineer, after raising more than £100,000 (€115,35-$139,25) via ...
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News briefs
Nike’s North America chief quits over reported sneaker resale activity
Nike has announced the departure of Ann Hebert, who has spent more than 25 years with the company, most recently as vice president and general manager for North America. According to a report in Bloomberg Businessweek, her son Joe Hebert had used her credit card to buy $132,000 worth of ...
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News briefs
JD Sports in talks to acquire warehouse from Arcadia Group
According to Sky News, JD Sports Fashion is the front-runner in negotiations to acquire Arcadia Group’s warehouse in the English town of Daventry for around £60 to £90 million (€69m-$83m to €104m-$125m). Boohoo Group, Amazon and eBay have reportedly also expressed interest. A casualty of the pandemic lockdowns, Arcadia Group ...
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Article
Foot Locker reports lower sales and profits
The share price of Foot Locker fell by 8.8 percent at closing on Feb. 26 after the international U.S.-based sports retailer reported a drop of 2.7 percent in comparable sales for the fourth quarter ended Jan. 30, with a 12 percent drop in same-store sales offsetting a 44 percent increase ...
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News briefs
Wolverine gets S&P upgrade
Standard & Poor’s has upgraded its outlook for Wolverine Worldwide to stable and confirmed its BB issuer credit, while raising the rating on its senior secured credit facility to BB+. This came after Wolverine repayed a $171 million, 364-day loan contracted because of the coronavirus pandemic and reported better-than-expected results ...
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News briefs
Macron partners with the Italian Cricket Federation
Macron will be the technical sponsor of the Italian Cricket Federation (F.CR.I.) for the next four years, starting from the 2021/22 season. The sportswear company will dress the national teams and affiliated clubs and will create a dedicated line of merchandise. Macron will also set up a Club Shop, accessible ...
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News briefs
Speedo signs up British paralympic champion Alice Tai
Speedo has announced a sponsorship deal with Alice Tai, the British paralympic swimmer who competes in the SB8, SM8 and S8 categories. Tai, who is 22 years old, earned her first international success in 2014, when she won one gold, one silver and one bronze medal at the International Paralympic ...
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News briefs
OrthoLite unveils a new PU foam to stablize temperature in shoes
OrthoLite has presented O-Therm, a 2mm base-layer thermal foam that the company claims to be the world’s first and only aerogel-infused, open-cell PU foam. The technology creates a thermal barrier that blocks the cold and maintains footwear temperature through the thermal properties of O-Therm’s proprietary aerogel. Unlike conventional aerogel solutions, ...
