More about brands – Page 113
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MARKETING
+++ UEFA has announced TikTok as a new global sponsor of the UEFA Euro 2020 championship, the first partnership of a digital entertainment platform with the organizers of the European football tournament, which is set to take place this summer after being postponed due to the pandemic ++++++ Molten Corp. ...
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News briefsUA releases a running shoe with no outsole
Under Armour’s newest shoe, the UA Flow Velociti Wind, has eliminated the heaviest shoe component, the outsole, and substituted it with an “all-in-one cushioning system,” called the UA Flow midsole. According to the brand, this took three years of development by its Footwear Innovation Team in Portland, Oregon, and Dow ...
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Infographics & DataEarnings - 2020 Results Under Armour
This earnings briefing includes the highlights of the report results of 2020 and the Outlook 2021 from Under Armour
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News briefs
Adidas Golf signs up Brendan Lawlor
Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD). After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer to compete in ...
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Article
New Balance will sponsor AS Roma, Castore in talks with Lazio and Napoli
After months of speculations about who would replace Nike as the kit supplier of AS Roma, the Italian football club has finally confirmed New Balance as its new sponsor, starting in July. The three-year deal between the Rome-based club and New Balance will start in the 2021/22 season, and will ...
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News briefs
Asics invests in soccer scouting platform
Asics Ventures Corp., the investment subsidiary of Asics Corp., has invested in Dreamstock, the operator of a soccer scouting platform that matches football players with clubs. Dreamstock, based in Tokyo, was founded in July 2017. The digital company supports the youth generation (ages 14-18) by providing matching services with professional ...
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News briefsPOC launches first bike helmet with independent, self-powered light source
More than a year after Swedish companies POC and Exeger unveiled a technology and an idea to develop, design and manufacture a helmet with self-powered lighting at the Rouleur Classic in London, POC has now unveiled the Omne Eternal bicycle helmet. Designed to increase the cyclist’s safety on the road, ...
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News briefs
VF’s Icebreaker has a new global president
Jan Van Mossevelde is VF Corp’s new global president for the Icebreaker brand. Succeeding Greg Smith, who has resigned, Van Mossevelde will be working out of the brand’s international head office in Auckland, New Zealand, while reporting to Martino Scabbia Guerrini, president of the EMEA region. The new position is ...
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Article
Garmin’s fitness and outdoor sales surge
Robust demand for advanced wearables and cycling products helped Garmin to post record results for the fourth quarter of 2020. The Swiss-based company, which also makes equipment for the aviation and automotive industries, reported that its total sales rose by 23 percent to $1,351 million for the 13 weeks to ...
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ArticleA game-changing foldable ski by Elan
Elan unveiled the world’s first foldable, high-performance, all-mountain ski on Feb. 1, the first day of the ISPO Munich Online show, where it got a prize as one of the ISPO Gold Award winners. Called the Elan Voyager, the ski can be easily disassembled and packed into a bag for ...
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News briefsVans launches a digital livestream channel
Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. The channel offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops and musical performances across music, art, action sports and ...
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News briefs
Decathlon will source bikes from a big new plant in Romania
The cycling boom has led Decathlon, which is a major player in the sector with its private-label lines, to boost its manufacturing capacity in Europe. While expanding the production in France and Portugal, it is working with a partner in Romania, the Sport Mechanical Workshop, on the establishment of a ...
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News briefs
K-Swiss signs up Fabio Fognini on shoe deal
K-Swiss has announced Fabio Fognini as a new member of its roster of tennis players. The 33-year-old Italian athlete, who is currently 17th in the ATP ranking, will be wearing K-Swiss tennis shoes for the next two years. Fognini won the doubles championship in the 2015 Australian Open, together with ...
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News briefs
Puma and Cara Delevingne team up on new yoga collection
Puma and Cara Delevingne, the English model and actress, have co-created Exhale, a new eco-conscious yoga collection. The new line is said to use at least 70 percent recycled polyester, and to fully offset any unavoidable carbon emissions. The Exhale collection comprises a high-waist full tight, studio bras, a knit ...
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News briefs
Burton wants to see more female snowboarders in Sweden
Snowboarding has been expanding in Sweden lately. Starting with the current winter season, Burton Snowboards and the Swedish Ski Association have entered a collaboration to promote snowboarding among women, giving them an opportunity to try out the sport. Burton is partnering with the organization on projects like ProgSession and its ...
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ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
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ArticleThe latest on Nike’s presence on Lidl’s marketplaces
Some Nike products are being offered on the German and Spanish marketplaces of LIdl, one of the largest low-cost grocery retailers in Europe, raising some eyebrows. However, Nike released the following statement in reaction to a a report in the Spanish pres: ”Lidl is not a partner in Nike’s marketplace ...
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News briefs
Fila’s new collection celebrates the brand's 100th anniversary
To produce its 110th Anniversary Collection, Fila has been working with Katie Grand, the British stylist, creative director and founder of The Perfect Magazine. Grand has “edited” a number of archival Fila items – involving tennis, mountaineering, watersports, athletics, basketball, golf and motorsports – for their re-issue. Fila says he ...
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News briefsNike products are sold on Lidl’s marketplaces in Germany and Spain
Nike has released the following statement in reaction to an article published on our website on Feb. 15: ”Lidl is not a partner in Nike’s marketplace strategy and we are not selling product to their business.” A spokeman for Nike would not say, however, whether it is in litigation with ...
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News briefs
Head to sponsor Spain’s Warriors Tour
Head has become the exclusive technical partner of the Spanish Warriors Tour for the next three years. The tournament, which is backed by Spain’s Royal Tennis Federation (RFET), has seen the participation of young players under the age of 15 for the past 15 years. The 2021 edition will be ...
