More about brands – Page 114
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Infographics & DataInfographic - 2021 Sales Outlook for the European Outdoor industry
This infographic includes the results of a recent study conducted by the European Outdoor Group. It shows the expected sales development (at retail and wholesale level) in Europe in 2021 from the surveyed Outdoor Brands.
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News briefs
Speedo partners with a Finnish retailer to promote swimming
Acting in cooperation with a Finnish retail member of Intersport, Speedo has signed a multi-year sponsorship deal with the Finnish Swimming Association. As part of the agreement, Intersport Sello will launch two online stores, one for active swimmers and other for recreational swimmers. The aim is to develop the position ...
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News briefs
Itochu and Aquafil join forces to sell recycled nylon
The Japanese trading company Itochu and the Italian chemicals firm Aquafil have entered a partnership to promote the sale of the latter’s Econyl fiber and to expand the circular nylon production. In 2011, Aquafil created the Econyl Regeneration System, which turns recovered nylon waste such as fishing nets, carpets and ...
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News briefsUvex safety group starts production of respiratory protection masks
Source: Uvex Saety Group uvex silv-Air lite mask To secure the supply of high-quality respiratory protection products, the Uvex Safety Group is investing in an in-house production facility for FFP2 respiratory protection masks in cooperation with a manufacturer of household products, Fackelmann. With production in France, ...
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News briefsAfydad launches “Spain Is Sport” to push Spanish sporting goods globally
Afydad, the Spanish association of sporting goods manufacturers and retailers, has launched a new internet platform called “Spain Is Sport.” The aim is to bring together all Spanish sports brands to promote the image of the country’s sporting goods industry internationally, adressing retail clients as well as consumers. Spain Is ...
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News briefs
Joma signs its first U.S. football sponsorship
Joma Sport has entered into a one-year agreement with Queensboro FC as the official partner and founding kit sponsor of the Queensboro Academy. For the Spanish company, the partnership is the first sponsorship deal with a football team in the U.S. Queensboro FC is an upcoming American professional soccer team ...
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News briefs
Therabody partners with PSG
Therabody has agreed a partnership with Paris Saint-Germain (PSG) that makes the American tech wellness company PSG’s official recovery partner. The percussion massage company had already signed a similar deal with the Real Madrid football team last year. The players of the Paris-based football club will integrate Therabody’s products and ...
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News briefs
Asics recognized for actions on supply chain to mitigate climate change
For the second year in a row, Asics Corp. has been awarded a high position on the Supplier Engagement Leaderboard by the Carbon Disclosure Project (CDP) for its relations with suppliers on climate change. CDP is a not-for-profit environmental charity that runs the global disclosure system adopted for the management ...
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ArticleVF wants more “equity” in its labor policy
In line with its Council to Advance Racial Equity (CARE) and Inclusion, Diversity, Equity and Action (IDEA) initiative, VF Corp. is implementing a number of new measures in its labor policy. “All VF employees will participate in a foundational inclusion and diversity learning journey to ensure they share a common ...
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Article
Asics tops guidance with strong sales in China and higher profits in Europe
Although its annual revenues and operating earnings decreased, Asics Corp’s annual results beat the guidance that the company had given last November. Net sales for 2020 declined by 13.0 percent to 328.7 billion yen (€2.58bn-$3.12bn) due to the impact of the Covid pandemic, including a drop of 14.0 percent in ...
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News briefs
WFSGI webinar about Rule 40 on Feb. 25
The World Federation of the Sporting Goods Industry (WFSGI) is inviting all interested parties in the sector to register for a webinar on Feb. 25 about the guidelines to be followed for advertising and marketing activities around the Tokyo 2020 Olympic Games. The conference will be held jointly with the ...
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News briefs
Schanner will distribute Fila skates in Germany
Schanner Eisehockeyartikel, the German specialist in ice hockey and ice skating, is taking over the distribution of Fila skates in its home market. Produced by its Italian licensee, MGM, the Fila line of skates includes a strong business in inline skates, protected by several patents, as well as ice skates, ...
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News briefs
Moody’s downgrades VF
Completing its review of VF Corp.’s credit rating following its December acquisition of Supreme, Moody’s kept the company’s rating stable but lowered its senior unsecured debt and shelf ratings slightly. It confirmed its P-2 short-term commercial paper rating. Moody’s noted that VF’s financial leverage will remain high, predicting that its ...
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News briefs
Dainese announces multi-year partnership with Dolomiti Superski
Dainese and Dolomiti Superski have agreed a three-year partnership that will make Dainese the official safety partner of Dolomiti Superski for skiing and mountain biking, starting in the 2021 summer season. Dolomiti Superski, established in 1974, brings together 12 ski resorts across the Italian provinces of Bolzano, Trento and Belluno. ...
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News briefs
Heyconnect is helping Fila with German marketplaces
Fila is entering the German marketplace business through Heyconnect, a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with the e-tail ...
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News briefs
Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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News briefs
Wintersteiger’s new automated servicing system
Wintersteiger has livestreamed the introduction of a new automated servicing system for skis and snowboards. The Austrian brand will also be presenting it at several roadshows in the Alps. Jupiter, as the system is called, comes in five configurations, with three feeding variants and three application levels, providing anything “from ...
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ArticleUnder Armour beats expectations
Recent restructuring efforts seem to have been quite effective, as Under Armour reported better-than-expected results for the fourth quarter of 2020. The company surprised analysts by reporting a profit for the quarter, thanks primarily to strong digital growth due to the popularity of its athletic apparel for home workouts, as ...
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News briefs
On signs up Chloe Abbott
On, the Swiss high-performance brand of running shoes, has announced the signing of Chloe Abbott to its roster of track and field athletes. Abbott was the runner-up in the 400m race organized by the U.S. National Collegiate Athletic Association (NCAA) in 2019. In addition to a blossoming career in the ...
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News briefs
Ryder Cup Europe announces official suppliers
Loro Piana, New Era, PRG and Titleist have been announced as official suppliers to the European Team for the next three Ryder Cups, starting with this year’s competition at Whistling Straits, Wisconsin, in September. Loro Piana has supplied the clothing to the European Ryder Cup Team since 2016, while New ...
