More about brands – Page 116
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Short stops
MARKETING
+++ Macron has announced a new agreement with the Romanian Rugby Federation (Rugby România) that will make the Italian sportswear brand the technical sponsor of the Romanian national rugby union team for the next three sporting seasons +++ Fila has extended its partnership deal with Ashleigh Barty, the 24-year-old Australian ...
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News briefsOn Running and Vaha get top honors at ISPO
The international jury that selected the winners of ISPO Gold Awards chose On Running’s Cyclon shoe and Vaha’s Eton Motion Analysis mirror as “Products of the Year” in the running and fitness segments, respectively. We have already reported about Germany’s Vaha and its recent funding round, where Porsche Ventures stepped ...
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News briefsSalomon introduces a sports mask
Working with Chamatex, the design office of Groupe Zebra and Bosch, Salamon has developed an anti-pandemic mask for athletic training and competition. It will hit the market in Feb. 15, at a price of €18, coming into two varieties: running and winter. Nine months of R&D at Chamatex’ factory in ...
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News briefs
Decathlon participates in EU “green consumption” project
Decathlon is participating in the EU’s Green Consumption Pledge Initiative, a voluntary cooperation with businesses to complement regulatory actions aimed at increasing sustainability in production and consumption. It is the first initiative to be launched in the framework of EU’s New Consumer Agenda, announced in November 2020, which intends to ...
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News briefs
Eastman to build world-scale polyester recycling plant
Eastman Chemical Company has announced that it will invest around $250 million over the next two years to build “one of the world’s largest plastic-to-plastic molecular recycling facilities.” The plant will be located at Eastman’s site in Kingsport, Tennessee, where the company is headquartered. Through methanolysis, this facility will convert ...
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News briefs
Aqua Lung announces Paul Nicklen as a global ocean ambassador
Aqua Lung, the French company that offers scuba diving and watersports equipment, has announced that Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, the wildlife photographer and conservationist will exclusively use the full range of Aqua Lung, Apeks, and O.ME.R. products – ...
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News briefsPolartec celebrates 30 years in the market
Polartec has kicked off an anniversary year with the launch of its “Peaking Since 91” campaign that started on Feb. 1. If you’re thinking 40 years of fleece, you’re kind of right, but still just off the mark, as the fleece was invented in 1981 in a partnership between Patagonia ...
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News briefsOrtovox’ Diract Voice avy transceiver wins Product of the Year at ISPO Awards
Source: Ortovox Diract Voice Ortovox heralds a new era in avalanche emergency equipment with the Diract Voice avalanche transceiver, the world’s first avalanche transceiver with voice navigation, and the company has managed to to score the coveted „Product of the Year“ award by ISPO Munich in the ...
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ArticleBezos hands over leadership of Amazon
In the third quarter of this year, Jeff Bezos will hand over the operational role of CEO at Amazon to Andy Jassy, the head of the company’s cloud business, Amazon Web Services (AWS). Amazon made the announcement on Feb. 2 after the company released very good results for the fourth ...
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News briefs
Will Gymshark come out with a line of shoes?
The question was asked at the end of a presentation by Justine McCarthy, development director at Gymshark, in one of the workshops organized as part of the rich conference program of ISPO Munich Online. “Watch this space,” she replied with a smile, without providing any further details. Gymshark, a nine-year-old ...
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News briefs
Giro will introduce a smaller version of its Contour goggle
Giro Sport Design has announced the launch of the Contour RS (RS for “reduced size”), a new version of its Contour goggle designed for skiers and snowboarders who have smaller-than-average faces. The Giro Contour RS is said to deliver the same level of performance and crisp visibility as its sibling, ...
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News briefs
Nike executive moves to Crocs
Yet another Nike executive has jumped ship, perhaps due to its recent reorganization. Emma Minto has joined Crocs as senior vice president and general manager in charge of all the operations of the fast-growing brand of comfort shoes in North America. She had spent 16 years with Nike in various ...
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News briefs
Macron enters international tennis
Macron will dress a range of tournament staff at the ATP Cup in Melbourne on Feb. 2-6, as well as at the Melbourne Summer Series and Adelaide International, both of which are already underway. For Macron, whose core business is in team sports jerseys, the partnership with Tennis Australia is ...
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News briefsWest Kiteboarding is the ISPO Brandnew 2021 Overall Winner
In a live digital pitch on Feb. 1, the first day of ISPO Munich Online, the ten finalists of the ISPO Brandnew Awards 2021 competed for the title of Overall Winner as the most innovative startup of the year. Each startup had 90 seconds to convince the audience in the ...
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News briefs
Nike reorganizes in Germany, possibly also elsewhere
Nike is apparently streamlining its operations in Germany, and perhaps in other European countries as well. While stressing that the company is not closing its office in Berlin, a Nike spokesman declined to directly confirm a report in Wirtschaftswoche that it is abolishing the role of country manager in Germany, ...
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News briefs
Pierangelo Zanetta, former Shimano executive and EFFTA president, has passed away
Pierangelo Zanetta, the former managing director of Shimano Europe Fishing Holdings, has died after a long illness. Zanetta was an important figure in the global fishing tackle industry. In 2007, while working at Shimano, he joined the board of the European Fishing Tackle Trade Association (EFTTA). He was elected president ...
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News briefs
Asics teams up with Casio in Japan on personal coaching service for runners
Casio Computer and Asics Corp. have announced the launch of Runmetrix, a new personal coaching service for runners, from beginner level to experienced runner. The service will begin on March 4 in Japan. Runmetrix combines an app, a motion sensor, and a G-Shock watch to match the goals and levels ...
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News briefs
Puma is named a Top Employer in Europe
Puma has been named Top Employer Europe by the Top Employers Institute. Puma was the only company from the sporting goods industry to receive the award for all of Europe in 2021. Meanwhile, Puma South Africa received the Top Employer award for the first time this year. The Top Employers ...
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News briefs
Nike leads sports in Brand Finance’s top 500
At number 47, Nike is the most valuable sports brand in Brand Finance’s top 500 for 2021. In fact, it is the only sports brand to break the top 100. The second brand in sports, at number 126, is Adidas. Only one other sports brand made it to the list, ...
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News briefs
HeiQ and Nylstar launch permanent antiviral textile technology
HeiQ has announced the launch of HeiQ Viroblock Permanent, a new technology that is part of its HeiQ Viroblock platform. HeiQ Viroblock Permanent is being used exclusively on Nylstar’s Meryl Skinlife Force, a new premium sustainable nylon fabric. While the current HeiQ Viroblock offering is obtained by chemical treatment to ...
