More about brands – Page 117
-
News briefsNike tech leader moves to Columbia to push its digitalization
Columbia Sportswear has named Skip Potter to a new position as executive vice president and chief digital information officer, effective April 1. Potter brings extensive experience in the tech field to Columbia. He most recently spent four years at Nike, whose head office is located in the same state, as ...
-
Article
Europe helps drive VF’s momentum
After posting a loss for the first quarter of its financial year, ended June 30, VF Corp. bounced back in the second quarter, and the third fiscal quarter ended Dec. 31 confirmed this recovery, driven by Europe and China. The good progress, which was attributed to in part to investments ...
-
News briefs
Adidas among top 100 most sustainable firms, although down in the ranking
Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the 55th spot ...
-
News briefs
Allied Feather + Down introduces quick-drying down insulation
Allied Feather + Down has announced its new Expedry quick-drying down, featuring FUZE technology. Fuze Biotech’s FUZE is a chemical-free technology that can be applied to any surface or textile to protect against odor causing bacteria, mold and infectious diseases. Expedry uses non-ionic, permanently bonded gold nanoparticles in the down ...
-
News briefs
TNF’s new Flight Vectiv exceeds expectations
The Flight Vectiv, the brand-new trail running shoe by The North Face, made its debut at selected stores in the U.S. on Jan. 26. The shoe, which won one of the ISPO Gold Awards, will be rolled out globally by mid-February. The shoe’s footbed uses a stabilizing carbon-fiber plate surrounded ...
-
News briefs
Olympic winner promotes NURVV Run’s new shoe-based running tracker
NURVV Run, a British start-up that has just released its first wearable biometric tracking device for running, has established an endorsement deal with Dame Kelly Holmes, the first British woman to win two gold medals at the same Olympic Games in more than 80 years. In addition to attending promotional ...
-
News briefs
We Are Spindye to supply Arket
We Are Spindye has become a supplier for the new sports fashion collection by Arket, the sustainable Swedish retailer owned by H&M. The dying of the collection’s recycled polyester, We Are Spindye claims, reduces water consumption by 75 percent, chemical consumption by 90 percent and CO2 emissions by 30 percent ...
-
News briefs
Giro to supply Sweden’s ski-cross team
The Swedish trade paper Sportfack reports that Giro – through its Swedish distributor, JO Sport – will be supplying goggles and helmets to Sweden’s national ski-cross team. A new helmet for downhill / SuperG grand slalom and ski-cross will be making its debut at some point during 2021. The cooperation ...
-
News briefs
Casall Sport collaborates with Polygiene
Casall Sport is releasing a training glove treated with Polygiene’s ViralOff, which has received an ISO18184:2019 certification for its elimination of more than 99 percent of viruses (the SARS-CoV-2 virus behind Covid-19 included) within two hours. The glove went on sale on Casall.com, at Casall’s concept stores and at selected ...
-
News briefs
Nike and Stüssy team up on eco-friendly apparel line
Nike and Stüssy have introduced a collaborative capsule collection that comprises a trio of upcycled and insulated garments. The pullover hoodie, skirt and pants in this collection are made from a translucent ripstop fabric that utilizes at least 75 percent recycled nylon from waste products. Furthermore, Thermore EcoDown from recycled ...
-
News briefs
Santini and UCI launch World Championships collection, sold exclusively at Decathlon
Santini and the Union Cycliste Internationale (UCI) are introducing a new collection of clothing and accessories for Decathlon that features the symbolic rainbow bands of the UCI World Championships. The items in this collection will be available exclusively at Decathlon shops in Italy, Switzerland, Belgium and Hungary as well as ...
-
News briefs
Adidas introduces extra-light golf shoe
Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. The ZG21 ...
-
Article
Nike questions a European tax probe
Nike has asked the European General Court in Luxemburg for the annulment of an investigation by the European Commission into the tax status of its Dutch-based European operations, according to Reuters, arguing that it has failed to prove that certain Dutch tax ruling in its favor amounted to illegal state ...
-
News briefs
Shimano will replace Mavic for neutral support at Tour de France after 43 years
Shimano has signed a new agreement with the Amaury Sport Organisation (A.S.O.) that will see Shimano provide neutral support at all the men’s and women’s road cycling events organized by A.S.O., starting with the first stage of the Paris-Nice race on March 7. The partnership will also cover the iconic ...
-
News briefs
Macron donates match kits to grassroots football clubs in Italy
Macron has teamed up with the Lega Nazionale Dilettanti (LND), the Italian governing body for amateur football, on “Insieme per Ripartire,” an initiative to support talented young football players across the country and make sure that they are ready to return to the sport once the restrictions due to the ...
-
News briefs
Ellesse is BLOK’s new apparel partner
Ellesse has announced a new partnership with BLOK that makes Ellesse the official apparel partner of the British boutique fitness brand and BLOKtv, its online digital platform, effective Jan. 2021. Ellesse, which is part of Pentland Brands, will supply branded fitness products to BLOK instructors for studio and BLOKtv classes. ...
-
News briefs
TaylorMade announces a deal with Tommy Fleetwood
TaylorMade has announced a multi-year equipment deal with Tommy Fleetwood. As part of the contract, Fleetwood will use TaylorMade’s clubs and golf balls. The 30-year-old English golfer, who turned professional in 2010, is a five-time European Tour winner, and is currently ranked No. 19 in the Official World Golf Ranking.
-
Short stops
PRODUCT
+++ Decathlon says it is working on a face mask that can be used while practicing sports +++
-
Short stops
MARKETING
+++ J.Lindeberg has announced a multi-year clothing deal with Nelly Korda, the American professional golfer on the Ladies Professional Golf Association (LPGA) Tour, who will wear the apparel of the Scandinavian clothing brand on tour +++ Ping has extended its equipment contract with Tyrrell Hatton, the English professional golfer who ...
-
News briefs
Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
