More about brands – Page 118
-
News briefs
Decathlon signs merchandising deal with the NBA
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA). Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA team and ...
-
ArticleA Li Ning unit may take over Clarks for £51m
Li Ning, the famous Chinese Olympic gold-medallist-turned-businessman, is about to take control of the iconic British shoemaker Clarks less than a month after its shareholders agreed in principle to sell most of their shares to a Hong Kong-based private equity firm, LionRock Capital. Li is the non-executive chairman of Lion ...
-
News briefs
Castore partners with Gary Neville
Castore has announced a new partnership with Gary Neville, the former Manchester United player and current commentator for Sky Sports. The three-year deal will see the British sportswear brand become the technical, performance and lifestyle sportswear partner of this well-known British personality.
-
News briefs
Footjoy launches a new HyperFlex shoe and glove
Footjoy, a brand of Acushnet, is launching a new iteration of the HyperFlex golf shoe that features the new Wrapid BOA lacing system as well as an innovative OptiFlex outsole, which is said to flex naturally with the wearer’s foot. A thin, semi-rigid TPU flex plate promotes multidirectional flexure and ...
-
News briefs
Hummel replaces UA as Southampton’s sponsor
Hummel is going to take the place of Under Armour as the kit supplier of the Southampton football team, which plays in the English Premier League (EPL), for five years, starting with the 2021/22 playing season. UA and Southampton have mutually agreed to terminate their original seven-year contract two years ...
-
News briefs
LTA strikes deal with Slinger Bag’s distributor
The Lawn Tennis Association (LTA), the governing body for tennis in the U.K., has reached a three-year deal with Framework Sports & Marketing, the exclusive distributor in the country of Slinger Bag. Framework will be supplying the LTA with 20 of Slinger Bags’ combination trolley bag and ball launchers every ...
-
Article
Updated: Isn’t sports retailing an “essential” category?
The German government is widely expected to announce an extension of its lockdown for retailers of “non-essential” items as well as fitness studios and restaurants through Feb. 14, according to leading German media. The second German lockdown started on Dec. 16 and was supposed to end on Jan. 11, but ...
-
News briefs
Decathlon, Lululemon and Puma rank high as good places to work
Decathlon, Lululemon and Puma scored high in Glassdoor’s latest annual Employees’ Choice Awards for the best places to work in certain countries. Lululemon has come in seventh place in Canada and eighth place in the U.S. Decathlon came in sixth place in France and Puma in third place in Germany. ...
-
News briefs
Allied Sports sets up an international office in London
Allied Sports, the entertainment and lifestyle marketing agency based in New York, has set up a team in London to expand its international operations. The team will be led by a new managing director of international, Jeff Ehrenkranz, who previously served as president of Octagon’s international marketing business. Allied Sports ...
-
News briefs
Mizuno partners with Italy’s Fiamme Gialle athletic team
Mizuno will be the official technical partner of Gruppi Sportivi Fiamme Gialle for the athletic section. “Fiamme Gialle” is the name given to athletes from the sports groups of Guardia di Finanza, Italy’s law enforcement agency for financial crime and smuggling. The prestigious military sports group comprises around 300 athletes ...
-
News briefsNew president for Canada Goose’s Asia Pacific division
Canada Goose has appointed Scott Cameron as the new president for the company’s Asia-Pacific division. Cameron joined Canada Goose in 2016 as chief strategy and business development officer and most recently served as president for the Greater China region. During this time, Cameron was responsible for developing and growing the ...
-
News briefs
VF releases "product traceability maps"
VF Corp. has made single files available for download to trace the supply chain for certain products through the last four of its five tiers. Each file goes from the finished product assembly stage (tier one) back through material production, raw material processing and raw material conversion (tier four), with ...
-
News briefs
Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
-
Article
Google says it has closed Fitbit’s takeover
In a post on its blog, Google announced on Jan. 14 the closing of its acquisition of Fitbit, which has thus been delisted from the New York Stock Exchange. The announcement was timed to follow a deadline of Jan. 13 that the U.S. Justice Department had set for its approval ...
-
News briefs
New technology automatically adjusts iFit workouts to the heart rate
Icon Health and Fitness has announced that iFit, the patented connected fitness platform that powers its NordicTrack, ProForm and Freemotion equipment, is about to release the iFit Active Pulse, a new patent-pending technology that allows a member’s heart rate to automatically tailor the treadmill’s speed and incline. The new technology ...
-
News briefs
Nike and Converse file lawsuit against nearly 600 websites
Nike and its Converse subsidiary have filed the biggest lawsuit of the kind, accusing the 186 operators of 589 websites as well as 676 social media accounts for allegedly infringing on various trademarks and attempting to sell “falsely labeled” counterfeit products under their own brand names and that of Nike’s ...
-
News briefs
Asics is studying the effects of sports on the mind
Asics has started a new research project about the “positive impact of sport on mental wellbeing” – in keeping, as its press release notes, with the source of its brand name: the Latin phrase “anima sana in corpore sano” (sound mind in sound body). The Japanese company will be tracking ...
-
News briefs
Positive quarter for Anta Sports Products
In an operational update, Anta Sports Products reported on a good performance for its various brands in the fourth quarter of 2020, without discussing the results of Amer Sports, which is indirectly owned by the major Chinese sporting goods group. The Anta brand recorded a low single-digit increase in retail ...
-
News briefs
Stride introduces a “multi-use connected fitness machine”
A Taiwanese start-up, Stride, has introduced a machine for the “space-constrained” and “motivationally challenged.” Its Transformer is described as a “multi-use connected fitness machine” that provides biking, running and rowing modes as well as strength cables, but takes up no more room than a treadmill. Sensors in the Transformer feed ...
-
News briefs
Livall unveils new smart cycling helmets at CES
Livall has introduced its new C20 and BH51M Neo products at the virtual CES 2021 consumer electronics show. Livall C20 is a helmet for the city commuter, with a smart lighting system that switches on automatically in the dark. The C20 also features brake warning lights as well as a ...
