More about brands – Page 119
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News briefs
Puma introduces a compression boot
Puma has launched a football boot, called the Future Z 1.1, with a mid-foot compression band, itself called the Fuzionfit+. The band combines polyester and spandex yarns, while the boot’s upper is made of a coated, knitted material. Neymar da Silva Santos and Marco Reus from the Paris Saint-Germain and ...
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News briefs
Decathlon unveils a post-mastectomy sports bra
Kalenji, Decathlon’s brand for jogging and runnning, has collaborated with France’s Centre Oscar Lambret (Oscar Lambret Center) on the development of the Jogkokoon+, a sports bra specifically designed for women with breast cancer who have undergone mastectomy. Centre Oscar Lambret is the regional center for the fight against cancer of ...
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News briefs
Titleist and Footjoy to sponsor Women’s Golf Day
Joining the list of golf brands and organizations that support the 2021 Women’s Golf Day (WGD), Titleist and FootJoy have signed up as the event’s official golf ball and official footwear sponsors, respectively. The WGD is a collaborative effort by a team of golf management companies, retailers and other organizations ...
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News briefs
FW uses Polartec materials for new collection
FW Apparel of France has made use of materials by Polartec for its autumn/winter 2020-21 collection. The alpine-style Manifest Tour Hybrid Pants PFL and Hybrid Hoodie PFL – retailing for about €200 and €370 respectively – employ a recycled material, Polartec Alpha, in their middle, temperature-regulating layers. According to FW’s ...
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News briefs
Naomi Osaka is a new ambassador of Louis Vuitton
Naomi Osaka will be Louis Vuitton’s newest brand ambassador from the world of sports. The financial terms of the agreement have not been disclosed. As part of the deal, the 23-year old tennis star and three-time Grand Slam winner will be featured in Louis Vuitton’s campaign for its spring-summer 2021 ...
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News briefs
Auclair sponsors the Fearless Finns
Auclair, the Canadian brand of ski gloves founded in 1945, has struck a multi-year partnership with Ski Sport Finland and its team of professional athletes, who are often referred to as the Fearless Finns. Auclair has been a partner of the Canadian national ski teams for more than 30 years. ...
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News briefsBurton and Polartec introduce the One World collection
Source: Burton Under the name Burton Polartec One World, Burton Snowboards has collaborated with its longtime textile solutions partner Polartec to create a capsule collection made from recycled materials. Its launch is accompanied by a film by the same name that is also a tribute to the ...
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News briefs
New international merchandising director from Nike for Lululemon
Lululemon has appointed Bianca Gonzalez as its new senior vice president of global merchandising. She spent the last 18 years at Nike in various roles in merchandising and category management. She was most recently vice president and general manager for the kids segment in North America. At Lululemon, Gonzalez replaces ...
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News briefs
An ongoing momentum at Lululemon
Lululemon says it expects sales and earnings that will be at the high end of the previously forecast ranges for the fourth quarter and full financial year ending Jan. 30. The company had most recently projected sales growth in the mid-to-high teens for the quarter, with a rise in the ...
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News briefs
Le Coq Sportif enters e-sports
Le Coq Sportif has become an official sponsor of Nongshim RedForce, formerly known as Team Dynamics, an e-sport team that competes in League of Legends Champions Korea (LCK). The team rebranded to Nongshim RedForce for the 2021 season. The deal marks Le Coq Sportif’s entry into the e-sports market. Nongshim ...
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News briefs
Nike invests in crowdfunding platform for minorities
Nike is investing $500,000 in Black Girl Ventures, a crowdfunding platform headquartered in Washington, D.C. that describes itself as funding and scaling “tech-enabled, revenue-generating businesses (under $1M) founded by people who identify as Black/Brown and women.” According to its founder and chief executive, Shelly Bell, Black Girl Ventures will be ...
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News briefs
TaylorMade and Dustin Johnson extend their partnership
TaylorMade has extended its sponsorship deal with Dustin Johnson, the No. 1 player in the Official World Golf Rankings. The financial details of the multi-year extension have not been unveiled. Johnson, 36, has been with TaylorMade since turning professional 14 years ago. The American golfer has amassed 24 PGA Tour ...
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News briefs
New cycling shorts use electrical impulses to improve performance
Impulse, a British start-up, has unveiled new smart cycling shorts that use electrical impulses and artificial intelligence (AI) to stimulate the cyclist’s muscles while moving in order to improve his or her performance. The product is set to be showcased at the upcoming Consumer Electronics Show (CES) later this month, ...
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News briefs
Whoop partners with the PGA Tour
Whoop, the American “athletic performance maintenance company,” and the PGA Tour have announced a multi-year partnership that makes Whoop the official fitness wearable of the PGA Tour and PGA Tour Champions and a sponsor of the PGA Tour Active program. To activate the partnership, Whoop and the Tour will implement ...
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News briefs
Puma unveils the new Fuse sneaker
Puma has introduced the Fuse, a new cross-training shoe designed to resist the toughest workouts. The all-new sneaker has been tried and tested by the brand’s athletes, including Lewis Hamilton, the company said. The Fuse features a 4mm drop and wide toe boxes to provide stability. Its Pumagrip rubber outsole ...
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News briefs
Decathlon France will sell Brooks running products in its stores
Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in sport-guide.com, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer ...
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Short stops
PRODUCT
+++ Nike will be releasing in early 2021 an eco-friendly “Mean Green” iteration of its Challenger OG sneaker that is made using at least 20 percent recycled waste +++
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News briefsLululemon collaborates with London artist
Lululemon – which, thanks to lockdown-inspired fitness, enjoyed year-on-year increases of 22 percent in global sales and 160 percent in European sales in its third quarter ended on Nov. 1 – is starting the new year with a collaboration with a European designer. The Canadian sports apparel brand has launched ...
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ArticleWolverine makes two big executive appointments
Wolverine Worldwide has made a couple of executive appointments to ring in the new year. It has expanded the duties of Jim Zwiers, the current president of its international group. Zwiers is now also president of Wolverine’s global operations group, overseeing portfolio-wide sourcing, logistics, distribution, customer service and information technology. ...
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News briefs
Garmin buys GEOS Worldwide
Garmin has acquired GEOS Worldwide, a company based in Montgomery, Texas that provides emergency monitoring and incident response services including search and rescue services for skiers, outdoor adventurers and boaters. The terms of the asset deal were not disclosed. Garmin plans a more extensive integration between its own capabilities and ...
