More about brands – Page 12
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News briefsG-Shock NFTs to come
Casio is opening a “digital community” through Discord for customers of its long-running G-Shock line of digital watches. On Sept. 23, moreover, the company will be issuing and distributing, free of charge, through the Polygon blockchain, an initial run of 15,000 “G-Shock Creator Pass” NFTs. Holders will ...
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News briefsNike introduces the ISPA Link Axis, a fully circular shoe
Source: Nike ISPA Link Axis production Nike is launching the ISPA Link Axis, described by the brand as its “first exploration into creating a fully circular shoe,” a closed-loop system that yields no waste. Every part of the Link Axis can be recycled, claims the company. ...
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News briefsVölkl celebrates 100 years “Made in Germany” with limited-edition skis
Source: Völkl Limited Edition 1923 Mantra German ski manufacturer Völkl is currently celebrating its 100th birthday. Since its founding in 1923 by Franz Völkl, the Bavarian company has become Germany’s largest and last remaining major ski manufacturer and has been operating worldwide for decades. To properly celebrate ...
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News briefsYanmar develops new marine activity called “Wheeebo”
Yanmar, a Japanese supplier of small and large engines, agricultural machinery and equipment, construction equipment, power systems, marine equipment, machine tools and components, has developed a new marine activity called Wheeebo. Users of the round board lean in the desired direction of travel – similar to using a hoverboard on ...
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News briefsOn says it’s made “good progress” towards sustainability goals in 2022
Hot on the heels of its Q2 financial figures, On has released the company’s second most important set of numbers: its sustainability progress figures. The Impact Progress Report 2022 marks On’s third annual sustainability report. The company, which has as its dream “a future where everything we make is fossil-free ...
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News briefsHead presents tennis ball can with reduced footprint and improved recyclability
Head has developed a new tennis ball can that is much more environmentally friendly and will soon replace the familiar golden Head cans. They contain less plastic and are easier to recycle. A sample test carried out in collaboration with Austrian recycling company Saubermacher showed that up to ten times ...
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News briefsNike introduces the EK Umoja running collection
Source: Nike Eliud Kipchoge Nike is launching the EK Umoja line, a capsule collection of running footwear and apparel that celebrates the world’s greatest marathoner, Eliud Kipchoge. Umoja means “unity” in Kipchoge’s native Swahili. Each collection item features colors and graphics inspired by the marathoner’s first World ...
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News briefsHugo Boss enters the equestrian apparel market
Source: Hugo Boss Fashion brand Hugo Boss is expanding its portfolio with Boss Equestrian, an apparel line that will launch in autumn/winter 2023. The collection will be designed, produced, and distributed by Bold Equestrian, a Switzerland-based company with product development facilities in Stuttgart (Germany). Initially available in ...
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News briefsAdidas establishes residency for digital artists
Adidas’ web3 division, Three Stripes Studio (/// Studio), has instituted a residency program for digital artists. Residency by Adidas, as it is called, will open operations on Sept. 7. This coincides with Korean Blockchain Week in Seoul, where the company will be displaying works by the program’s first resident artists ...
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News briefsGarmin updates Venu smartwatch series with wheelchair features
Source: Garmin Venu 3S Garmin has introduced the Venu 3 and Venu 3S smartwatches. The Venu 3 duo includes, among other new features, a wheelchair mode. Wheelchair users can track daily pushes instead of steps and receive weight shift alerts. These two models also offer wheelchair-specific sports ...
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News briefsDPS Skis launches lifetime warranty program
DPS Skis, the Salt Lake City-based ski manufacturer, has launched its limited lifetime warranty program for qualifying skis purchased after July 1, 2022. DPS all-carbon ski products, which currently include Kaizen, Pagoda Tour, Pagoda, Pagoda Piste, Lotus and Powderworks models, are covered against manufacturing defects when a new ski is ...
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News briefsQuiksilver pays tribute to Surfers of Fortune cult film with new collection
Quiksilver has released its latest apparel collection, Surfers of Fortune, a surf-core line inspired by the iconic 1990s Quiksilver film of the same name. The limited edition line includes boardshorts, jackets and T-shirts that embody the ideas and designs of Surfers of Fortune. The film had a significant impact on ...
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ArticleOn officially announces entry into tennis category ahead of US Open
Source: On Tennis star Roger Federer joined On in 2019 Following its sixth consecutive quarter of record-breaking growth, Swiss sportswear brand On celebrated its entry into tennis last week with a community-focused event at Fort Greene Park in Brooklyn, New York. On Aug. 23, just days before ...
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News briefsPalestine Olympic Committee partners with Senegalese sportswear firm Jsports
The President of the Palestine Olympic Committee (POC), Jibril Rajoub, has signed a three-year uniform sponsorship deal with Jsports, a sportswear firm based in Dakar, Senegal. The agreement was signed at the POC headquarters in Ramallah in the presence of POC Secretary General Abdul Majid Hijjeh and JSports representative Djamil ...
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News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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News briefsDeichmann releases podcast following the journey of a shoe
German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees. In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the family ...
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News briefsBabolat announces multi-year deal extension with Carlos Alcaraz
French brand Babolat has announced a seven-year extension to its contract with tennis star Carlos Alcaraz, which will now continue until at least 2030. The 21-year-old Spanish-born player was recently crowned Wimbledon champion and previously won the US Open in 2022. Alcaraz signed his first contract with Babolat at the ...
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News briefsNew Lycra brand products to be shown in Shanghai
The Lycra Company, developer of innovative and sustainable fiber and technology solutions for the apparel and textile industry, is showcasing its latest products at Intertextile Shanghai (Aug. 28-30, 2023). The company’s booth will feature three new Lycra brand fibers making their trade show debut. To meet the market’s need for ...
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News briefsNikwax partners with 686
California-based outdoor, leisure and snowsports brand 686, founded in 1992 by skateboarder, snowboarder and visionary Michael Akira, and Nikwax, the Washington-based manufacturer of technical cleaners and waterproofers for outdoor gear and apparel founded in 1977, have teamed up to reduce waste and keep 686’s gear performing at its best over ...
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News briefsNike will finally sell replica shirt worn by England goalkeeper Mary Earps
Nike has announced that it will finally sell replicas of England goalkeeper Mary Earps’ World Cup shirt. The sportswear giant, which is the team’s kit supplier, had been criticized for deciding not to sell goalkeeper shirts, as SGI Europe also reported in July. The company has now “secured limited quantities ...
