More about brands – Page 120
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News briefs
Jeff Bezos and Phil Knight made the largest donations in the U.S. in 2020
According to the annual list of top donations in The Chronicle of Philanthropy, Jeff Bezos made the single-largest charitable donation in 2020. The $10 billion gift by the Amazon founder and CEO, which was announced in February, contributed to launch the Bezos Earth Fund, an initiative that is designed to ...
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News briefs
Hoka will hold footraces to highlight its new sneaker
Hoka One One has launched the Carbon X 2, described as a new “lightweight and propulsive” running shoe. To celebrate the launch, the brand will be sponsoring, under the name Project Carbon X 2, a series of 100K footraces in the U.S. and Japan, in an attempt to break the ...
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News briefs
Callaway Golf signs up Jon Rahm
Callaway Golf has announced that Jon Rahm, the world’s #2 ranked golf player, has joined the brand’s Tour professional staff under an unspecified multi-year agreement. As a Staff Pro, he will be using Callaway woods, irons, wedges, a Callaway Chrome Soft X Golf Ball and an Odyssey putter, the company ...
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News briefs
Asics shutters its NYC flagship store
Asics has closed down for good its flagship store on Fifth Avenue in the Manhattan district of New York, which it had opened in 2017, occupying 2,035 square feet of selling space, to position itself in the city as a direct competitor of bigger sports brands like Nike, Adidas or ...
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News briefs
Selle Italia announces Fabian Cancellara as a new ambassador
Selle Italia has announced a new partnership with Fabian Cancellara, the former professional road bicycle racer from Switzerland, as a brand ambassador for the leading brand of bike saddles. The partnership will involve the development of new products as well as all the events of Chasing Cancellara, a platform on ...
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News briefs
Sports Direct to sponsor Cork GAA
Sports Direct has agreed a new sponsorship deal with the Cork county board that makes the U.K.-based sports retailer the new sponsor of the county’s football and hurling teams. According to reports in the Sunday Times, the agreement is worth €2 million over the next five years and also includes ...
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Infographics & DataRanking - Global stock market performers 2020
This exclusive chart shows the ranking of the largest listed sporting goods companies in 2020 by market capitalization. The chart can be downloaded in JPG, PNG or PDF format. This is exclusive data for Premium Members.
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News briefs
Puma collaborates again with Michael Lau
Puma has worked with Michael Lau, the artist from Hong Kong who is known for his paintings, sculptures and designs of toy figures, on another special edition of the Puma Suede. It is the third time that the two have worked together, after collaborating on a Sample Suede by Michael ...
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News briefs
Matrix Fitness will use the iFit platform
Matrix Fitness, the commercial fitness equipment brand owned by Johnson Health Tech (JHT), will equip the touchscreen consoles of its new machines with the iFit connected fitness platform of Icon Health & Fitness. The partnership will give the users of Matrix’ machines access to the iFit library of workouts and ...
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News briefs
Nike releases final chapter of “You Can’t Stop Us” campaign
Nike launched in March a “You Can’t Stop Us” campaign, which sought to encourage people to train at home during the pandemic. The sports brand has now released the final installment of this year-long campaign by posting a new video under the title “You Can’t Be Stopped.” The spot focuses ...
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News briefs
Kobe Bryant allegedly planned to start a new sneaker brand
Kobe Bryant tragically died at the age of 41 in a helicopter crash in Calabasas, California, along with his daughter Gianna and seven others on Jan. 26, 2020. He had been with Nike for nearly two decades, including the period after his retirement from professional basketball, with a line of ...
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News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
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ArticleInterview with D’Wayne Edwards: Diversity leads to innovation
As part of our survey on diversity and inclusion, the first part of which was published on this website on Dec. 23, we have held an e-mail interview with D’Wayne Edwards, who was the lead designer of Nike’s iconic Air Jordan brand for a decade from 2001, making him one ...
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News briefs
Marks & Spencer adds men’s and children’s activewear
Marks & Spencer is adding apparel, footwear and accessories for men and children to the British retailer’s Goodmove line of activewear, which has been limited to sports bras, training suits and other women’s products. Most of the items will include ecologically friendly materials such as recycled nylon, recycled polyester and ...
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News briefs
Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
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News briefsVF completes the acquisition of Supreme
VF Corp. reports that it has completed its previously announced takeover of Supreme®, the iconic American streetwear brand, for an aggregate base purchase price of $2.1 billion. The final price will be subject to customary adjustments for cash, indebtedness, working capital and transaction expenses. VF expects the brand to ...
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Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
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News briefs
Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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Article
Asics launches its “Vision2030” strategy
Asics has launched “Vision2030,” the company’s new long-term vision and targets for the coming ten years. During this timeframe and beyond, the company said it plans to expand its business in three domains: Product, Facility and Community, and Analysis and Diagnosis. The Product domain will focus on the creation of ...
