More about brands – Page 121
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News briefs
Rossignol offers virtual skiing in Paris
Rossignol has set up a system for virtual skiing at its fancy Parisian store on rue des Capucines. A simulator perches virtual skiers 2,100m up on the Villard-Reculas piste of a French ski resort, the Alpe d’Huez, which is currently closed as are all the others because of the coronavirus ...
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ArticleDiversity and inclusion bring benefits for Puma and other companies
In 2020, the year of the Black Lives Matter (BLM) protests, diversity and inclusion burst onto the public agenda. The theme has emerged on companies’ radars, too. Diversity and inclusion are increasingly criteria by which companies are evaluated, and they are producing many positive results. While some footwear and sportswear ...
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Short stops
MARKETING
+++ American Golf, Europe’s largest golf retailer, has become an official partner and the official retail partner of the Legends Tour +++ Umbro has agreed a new four-year kit partnership with the Federation of Uganda Football Association (FUFA), which will see the brand supply Uganda men and women national teams ...
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News briefs
Spalding releases new limited-edition basketball honoring Kobe Bryant
Spalding is releasing the Kobe “Hall of Fame” basketball, the third installment in a series celebrating the career of the late Kobe Bryant. This launch follows that of the Silver and Kobe Marbled Snake variations earlier this year. The new ball features a two-tone motif and two-half design. The gold ...
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News briefs
Under Armour completes the sale of MyFitnessPal
Under Armour has announced that it has completed the sale of the MyFitnessPal platform to Francisco Partners, a global investment firm specializing in technology businesses and headquartered in San Francisco. As previously announced by Under Armour in a news release on Oct. 30, the sale has a transaction value of ...
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News briefsAdidas collaborates with a porcelain manufactory
Adidas is collaborating with Europe’s oldest porcelain manufactory, Meissen, on a very expensive leather sneaker with ceramic overlays. The ZX800 was inspired by Meissen’s “Krater” vase of 1856, with its 130 floral patterns. Of these, 15 were selected for hand-painting on each pair. One pair of the sneakers is being ...
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News briefsEverlast signs ‘The Curse’
Everlast Worldwide, the British fighting sports brand, has signed its first multi-year equipment and apparel sponsorship deal with a female athlete from the U.K., specifically Northern Ireland. The 28-year-old athlete, Leah “The Curse” McCourt, competes in mixed martial arts with Bellator and trains with Conor McGregor’s striking coach, Owen Roddy, ...
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ArticleDigital, China and EMEA help Nike to grow strongly
The Nike group reported good results for its second fiscal quarter ended on Nov. 30, boosted by sharply higher online sales and double-digit growth in the EMEA region and China. On a constant-currency basis, the Nike brand’s sales rose by 8 percent to reach a level of $10,700 million, driven ...
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News briefs
Superdry inks underwear and sleepwear deal with Neymar
Superdry has announced a three-year partnership with Neymar Jr. on a 100 percent organic underwear and sleepwear collection. The British sportswear brand, which is strong in activewear, has committed to become a 100 percent organic cotton brand by 2030. The relationship with the Brazilian football star will also see Superdry ...
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News briefs
Asics joins The Fashion Pact
Asics has become the first Japanese company to join The Fashion Pact, a global coalition of companies in the fashion and textile industry, including their suppliers and distributors, committed to key environmental goals. The Fashion Pact focuses in particular on three areas: mitigating climate change, restoring biodiversity, and protecting the ...
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News briefs
Golf industry veteran Ken Graham to retire at the end of the year
Ken Graham has announced that he will retire at the end of 2020. During his 44-year career in the golf industry, Graham has worked for some of the most recognized golf brands. He started in 1976 at Slazenger when he was just 19 years old, and spent 10 years with ...
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News briefs
TaylorMade Golf signs up Tommy Fleetwood
TaylorMade has announced the signing of a new equipment deal with Tommy Fleetwood. The announcement was made via a video on TaylorMade’s Twitter feed. Fleetwood, who is 29 years old, plays on the European Tour. The English professional golfer has been playing with TaylorMade irons since 2019. He was with ...
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News briefs
New LED-embedded shoe laces for enhanced safety after dark
Textiles researchers at Nottingham Trent University have developed shoe laces which light up and flash thanks to light emitting diodes (LEDs). The idea could be leveraged to enhance the safety at night for joggers and cyclists, the researchers suggested. The innovative laces were created by scholars at the university’s Advanced ...
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News briefsKlarna enters partnership with Verifone
Klarna, the Swedish supplier of ”buy now, pay later” online payment solutions, has entered a partnership with Verifone, a California-based provider of hardware products for payment processing, that will make Klarna available to millions of Verifone devices in the U.S. and Europe. The ongoing Covid-19 pandemic has impacted shopping behaviors ...
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Article
EU grants conditional approval for Google’s acquisition of Fitbit
The anti-trust division of the European Commission has approved the $2.1 billion acquisition of Fitbit by Alphabet, the parent company of Google, based on various commitments, including a pledge not to use the fitness wearables company’s health and wellness data for targeted search or display advertising for ten years. The ...
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Infographics & DataBrand value of the top 10 apparel brands worldwide in 2020
This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Nike opens flagship store in Barcelona with Italy’s Percassi
Nike has inaugurated a new megastore in Barcelona’s Paseo de Gracia, one of the city’s major avenues and a main shopping and tourist area. Studded with digital features, it provides many options for product customization. The floor is made with some 80 tons of recycled materials, equivalent to 188,000 football ...
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Infographics & DataThe Spanish Sports Retail Market
This interactive chart shows the largest spanish sports retailers by revenue, total market size 2019, market shares and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Superga and the LTA announce new partnership
Superga will become the British Lawn & Tennis Association’s (LTA) official leisurewear shoe partner from Jan. 1, 2021. The LTA is the national governing body for tennis in Great Britain, the Channel Islands and the Isle of Man. As part of the new three-year deal, Superga will have branding rights ...
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News briefs
Castore to launch footwear as it enters the Rugby Union
Castore has signed up Owen Farrell, the captain of the England Rugby Union team, marking the young British team sportswear company’s first foray into Rugby Union. The brand will work with Farrell to develop an apparel range and a signature boot, thereby marking also the first time that the company ...
