More about brands – Page 125
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News briefs
Decathlon opens its largest store in Germany
The largest Decathlon store in Germany is opening in November in Weiterstadt, covering 8,000 square meters and employing 80 people. In addition to the classic sales area for more than 100 sports segments and 85 private labels, there will also be numerous test areas, a sports park and an exhibition ...
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News briefs
New licensing director for Fanatics from Nike
Eager to continue to expand internationally, Fanatics has appointed a new licensing director, Younes Latayi, to drive its global licensing strategy and to manage its growing international portfolio of partners, maximizing their online and offline offerings. He will be based in Europe, reporting to Vicky Picca, Fanatics’ senior vice president ...
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News briefs
Carla Murphy will lead Adidas Outdoor
In yet another important management change, Adidas has appointed Carla Murphy as general manager of its Adidas Outdoor business unit, starting on Dec. 14. She will assume one of the two roles of Tim Janaway, who has been with the Adidas group for more than 20 years, serving most recently ...
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News briefs
Puma signs deals with two European singers
Puma has signed two endorsement deals with two singers: Ana Mena of Spain, who has found success both in her home country and in Italy, and Dua Lipa of the U.K, who is one of the top female acts on Spotify. Dua Lipa will be headlining Puma’s gender-focused “She Moves ...
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News briefs
Umbro’s current sponsorships in La Liga
Umbro is the N° 3 sportswear sponsor in the second division of Spain’s second-tier La Liga football league for the 2020/21 season, notably equipping Rayo Vallecano, Mallorca and Logroñés. While lacking any clubs in the first division, Umbro is also sponsoring amateur and futsal clubs in the country. Worldwide, the ...
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News briefs
Polygiene to treat Caterpillar apparel
Polygiene has signed a deal with Caterpillar. The manufacturer of construction and mining equipment will be using Polygiene’s antimicrobial treatments in its casualwear as of 2021, with workwear to follow. According to Caterpillar’s senior vice president of apparel, Greg Gemette, this will “reduce the ecological footprint” of the apparel, “as ...
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News briefs
AMC to become the LTA’s apparel supplier
AMC, the tennis brand founded by the British tennis champion Andy Murray and Castore, the growing British brand of teamwear, has signed a five-year deal to become the exclusive apparel supplier to the Lawn Tennis Association (LTA), the U.K.’s governing body for tennis. This includes LTA Performance, the LTA’s accredited ...
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Article
Fila fell by 7% in Q3 without Acushnet
The Fila Group is bouncing back after ending in the red in the second quarter, thanks to stronger demand for golf products. Its revenues rose by 5.8 percent to 917,431 million Korean won (€698.6m-$772.5m) in the third quarter. Excluding revenues from the recently-acquired Acushnet, revenues from the Fila brand went ...
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News briefs
Puma carves its way into U.S. soccer
Puma will sponsor the United Soccer League (USL), the second division for global soccer in the U.S., for the next three years. It will also be the national partner of a newly formed USL Academy League, which is due to start with more than 50 clubs in 25 states next ...
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News briefs
Adidas partners with descendants of its founder
Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...
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News briefsNixon releases a watch made from reclaimed ocean plastics
Nixon has introduced the High Tide, a new tide watch tailored to the needs of surfers and made from upcycled ocean plastics. The High Tide, which is at the top of the Californian brand’s collection of tide watches, follows Nixon’s redesigned H2O Yeah! collection of bags made with recycled ocean ...
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News briefs
Puma’s gains from Singles’ Day rise by 50%
Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba, 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing the promotion, planning ...
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News briefs
UYN’s parent signs a license with Franklin Marshall
Trerè Innovation, the Italian knitting specialist that launched two years its own UYN brand of apparel and shoes, has announced a three-year licensing agreement for underwear, socks and loungewear with Franklin Marshall, an iconic Italian brand of clothing inspired by American college-style sportswear. The deal is expected to help Trerè ...
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News briefs
Shimano hires a Spanish country manager
Shimano Iberia has hired Bruno Prieto to be its country manager in Spain. Prieto was most recently chief executive of Sport Lifestyle, for a little less than a decade, and before then a sales attaché for Campagnolo Ibérica. Earlier still he was a technician – presumably a bike tech, as ...
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News briefs
Polygiene reformulates ViralOff to meet ISO antiviral standard
Polygiene is launching a new formula of its ViralOff antiviral treatment with a guarantee for what it calls a “lifetime” of washes. The actual number of washes covered is 30. According to the company, which tested the product against the ISO18184:2019 standard, the new formula will rid a fabric of ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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Short stops
PRODUCT
+++ The winners of this year’s Polartec Apex Design Awards include items by 66 North, Burton, Karpos, K-Way, Prana, Santini, Snow Peak and, well, Supreme (more details in The Outdoor Industry Compass) +++ Specialized uses Polartec Neoshell in a new range of mountain bike clothing for the current season +++ ...
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Short stops
MARKETING
+++ Ping has announced a “lifetime” contract with Bubba Watson, the American professional golfer who plays on the PGA Tour, who will therefore represent the company also beyond his expected PGA Tour career +++ Bridgestone Golf has signed long-term contract extensions for Tiger Woods and Bryson DeChambeau to continue using ...
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Infographics & DataHow Adidas is driving channel shift to DTC
This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
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News briefs
K-Swiss partners with Venus Williams
K-Swiss has signed an endorsement deal with Venus Williams. The tennis star is appearing in the brand’s “Club K-Swiss” marketing campaign to support a limited-edition collection of apparel with her own apparel brand, EleVen by Venus Williams. Items include the School Pride Varsity Sweater, the Razor Tank, the Racing Stripe ...
