More about brands – Page 127
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News briefsHohenstein finds a way to measure textile compression
The Hohenstein Institute and its partners have come up with a standard for measuring the compression exerted by textiles, notably in sportswear. The family-owned testing, certification and research company has proposed DIN SPEC 4868, a test method to be used in conjunction with HOSYcan, a compression tester. According to Florian ...
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News briefs
Decathlon partners with Conad supermarkets in Italy
Decathlon is opening a shop-in-shop at a Conad supermarket in Rivoli, an Italian town near Turin. The 310-square-meter space will sell a selection of Decathlon products with a focus on fitness, running, swimming, trekking, sports nutrition, sports bags and protective sports equipment. Customers will pay for these goods at the ...
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Short stops
PRODUCT
+++ The Phelps Brand has announced that its new Ninja competition goggle is now available for swimmers worldwide +++ Etnies has released new versions of its Veer and Marana shoes with new Michelin outsoles +++ Atomic is supplying a range of skis specifically made for SnowWorld, the big Dutch snow ...
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Short stops
MARKETING
+++ Under Armour has announced an exclusive technical apparel and footwear partnership deal with Aphrodite Hills, the golf and resort complex in Cyprus +++ Bollé has become an official supplier of the Canadian alpine ski federation+++ Hyperice has been named the official recovery device of the PGA Tour and PGA ...
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News briefs
Speedo will get a new global brand director who is now in charge of Berghaus
Pentland Brands will be shifting Kev McFadyen from brand director of Berghaus to global brand director of Speedo in January. McFadyen, who assumed his Berghaus post when he was hired by Pentland in 2018, will remain on the brand’s advisory board, alongside Sir Chris Bonington and Leo Houlding. Nadine ...
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News briefs
Oberalp launches a women’s brand, LaMunt
The Oberalp Group unveiled a new brand of clothing for hiking, trekking and mountain skiing of its own, called LaMunt (“the mountain” in the Ladin language) and described as “the mountaineering brand from women for women”, at its most recent Virtual Sales Convention. The new project, which has been led ...
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News briefs
China dominates e-commerce
Citing figures from Activate Consulting, Diffusion Sport reports that four Chinese e-tailers now account for 42 percent of the world’s e-commerce, more than tripling Amazon’s share. With its 13 percent share, Amazon is not, in fact, the top player in the sector. That distinction goes to Alibaba, with 15 percent. ...
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Article
Lululemon expands its leadership team
Lululemon Athletica has promoted one of its managers, Celeste Burgoyne, and brought in an experienced manager, André Maestrini, who will join the company from Adidas in January to serve as executive vice president in charge of international operations. It has also appointed a new manager in charge of diversity and ...
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News briefs
VF appoints a new VP of inclusion and diversity
VF Corp. has appointed Lauren Guthrie as vice president of global inclusion and diversity (I&D) in replacement of Reggie Miller, who is resigning. Guthrie has worked in merchandising for most of her career, first at Abercrombie & Fitch and Levi Strauss, then in an executive capacity at Nike, Old Navy ...
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News briefs
Lululemon releases its first comprehensive sustainability agenda
Lululemon has set its long-term sustainability strategy in its first-ever “Impact Agenda.” The document sets three focus key areas - “Be Human,” “Be Well,” and “Be Planet” - and outlines 12 goals to drive progress in social and environmental issues. These include commitments to have at least 75 percent of ...
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News briefs
Under Armour divests MyFitnessPal, will discontinue Endomondo
Under Armour (UA) has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners, a global investment firm specializing in technology businesses, headquartered in San Francisco. MyFitnessPal, an activity tracker that helps around 200 million users in their health and fitness activities, will become a stand-alone company. ...
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ArticleAmazon posts 37% higher sales, net profit triples
Amazon said that its sales in the third quarter grew by 37 percent to $96.1 billion. They were boosted by booming online transactions during the coronavirus crisis worldwide, which prevented or discouraged shoppers from purchasing in physical stores. Excluding a $691 million favorable impact from year-over-year changes in foreign exchange ...
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ArticleUnder Armour posts better-than-expected Q3 results
Under Armour reported net income of $38.9 million for the third quarter, compared with $102.3 million in the year-ago period, on virtually flat revenues of $1,433 million. Aside from a weaker gross margin, the lower profitability was essentially due to ongoing restructuring and impairment changes of $74.2 million for the ...
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ArticleFogliato will run Columbia’s omni-channel activities in executive reshuffle
Columbia Sportswear Company has announced a series of senior leadership changes executing on transition plans while supporting the company’s omni-channel programs for growth and unlocking digital opportunities. The company is aligning its organizational structure globally “to accelerate our business transformation with a focus on e-commerce and digital,” said Tim Boyle, ...
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ArticleColumbia performs better than expected
After a difficult first half of 2020 due to the impact of the pandemic, Columbia Sportswear Company performed better in the third quarter, but the results remained far below those of last year. Its net income tumbled by 47 percent from the year-ago quarter to $62.8 million, while sales dropped ...
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News briefs
Bollé introduces AR filter for touchless sales experience
Bollé is launching a new augmented reality (AR) filter that allows users to try out its Phantom lens, found in its Nevada or Ryft goggles, and see what they look like while wearing Bollé’s helmets from their smartphone without having to physically touch the products. Once they have seen the ...
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News briefs
Decathlon plans to launch its marketplace in France and other countries
According to reports by sport-guide.com and other media, Decathlon is planning to test the possible launch of a marketplace in France by the end of this year. It would be part of a project that would also be implemented sooner or later in Germany, Spain, Italy, the Netherlands, the U.K. ...
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News briefs
Nike manager switches to Snipes
The Deichmann group has appointed a long-time Nike manager to the new position of European general manager for Snipes, its international chain of sneaker shops. Starting on Nov. 1, he will join Snipes’ founder and chief executive, Sven Voth, and Tim Spickenborn, the chief financial officer, as the third member ...
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News briefs
Anta launches a running shoe with a higher midsole resilience
Anta Sports Products has collaborated with Teknor Apex on the development of a midsole incorporating a new TPE (thermoplastic elastomer), which the partner companies have called Monprene. The research and development phase focused on the creation of a material that could offer not just cushioning properties but also optimal rebound ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
