More about brands – Page 130
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News briefs
Shimano adjusts the distribution in Belgium and the Nordics
Shimano Belgium and Lazer Sport will relocate to a new office in Mechelen, Belgium as of July 1, 2021. Shimano Belgium is a subsidiary of Shimano Benelux while Lazer designs bicycle helmets in Belgium and markets these products globally. While sharing the new facilities, Shimano Belgium and Lazer Sport will ...
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News briefs
Fanatics partners with The British & Irish Lions
Fanatics, the international specialist in licensed sports merchandise, has announced a new manufacturing and e-commerce deal with The British & Irish Lions, the rugby union team made up of players from any of the Home Nations, i.e. the national teams of England, Scotland, Wales and Ireland. Fanatics has agreed to ...
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News briefs
Smith enters product partnerships with U.S. and Austrian snow sports teams
Smith announced a new global partnerships with the U.S. Ski & Snowboard association and the Austrian Ski Federation (ÖSV) to support elite athletes from both teams with high-end products for training and competition. Smith officially entered the racing market this winter with the launch of the Icon, a helmet approved ...
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News briefs
Puma appoints new head of Sportstyle unit
Puma has appointed Maria Valdes as the new general manager of its Sportstyle unit, the company’s largest business unit by revenues. She replaces Reinhard Dischner, who will leave Puma at the end of the year after 18 years with the company. Dischner will stay on until then to ensure a ...
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Article
Amazon enjoys a record-breaking Prime Day
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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ArticleVF goes back into the black
After recording a loss and steep declines in revenues during its first fiscal quarter, VF Corp. bounced back in the second quarter, ended on Sept. 26, with a smaller decline in sales and a return to profits. The management said that year-to-date results have surpassed its expectations across all brands, ...
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News briefs
Columbia’s new jackets trap heat with dots
Columbia Sportswear has introduced what it claims is the industry’s first external thermal shield against cold weather. The exterior of each jacket in its new Omni-Heat Black Dot collection is covered by thousands of dots made of aluminum and coated in black. These dots collect heat from scattered sunlight, and ...
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News briefs
Gore’s chairman becomes its CEO
Bret Snyder, chairman of W. L. Gore & Associates, succeeded Jason Field as president and chief executive of the company on Oct. 9. Field will be staying through December for the transition. Snyder has been chairman since 2016 and will retain his seat on the board. He is the grandson ...
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News briefs
Soöruz wins prize from EuroSima and OSV
Soöruz has won the €5,000 Innovator Of The Year prize from EuroSima and Outdoor Sports Valley (OSV), chiefly for its its Bioprene and Oysterprene wetsuits. Soöruz beat 12 other companies before a jury of EuroSima representatives, OSV cluster partners, and innovation and sustainability experts. Founded in 1999 by Yann Dalibot ...
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AnalysisAnalysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
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Article
Facebook helps in Elho’s rebirth
After an absence of two decades, the Elho brand of skiwear is marking a much remarked upon comeback with a 1989 Heritage Collection, in time for sale through its own website for the imminent autumn/winter season, although its delivery to customers has yet to start. The limited edition ...
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News briefs
Decathlon opens a shop-in-shop at Auchan in Orléans
Decathlon has inaugurated its first shop-in-shop in collaboration with the Auchan chain of hypermarkets. Both retail banners are controlled by the Mulliez family and many of their stores in certain countries are located in the same shopping malls. The new Decathlon shop-in-shop is located at the Auchan hypermarket in Saint-Jean ...
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Article
Reorganizing the top management, VF names Steve Murray president of TNF
VF Corporation is changing its management structure to suit changes in the way it does business, notably by dividing its brand portfolio into Core Brands and Emerging Brands and by getting them to be managed differently to help them achieve their full potential. Until now, the operations of its three ...
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News briefs
Castore may counterbid to sponsor AC Roma
Castore, the young British brand of team sports clothing, is expected to join the race to dress the AS Roma football team, competing with New Balance, and maybe also with Adidas. New Balance was said to have replaced Under Armour as the front-runner in the contest, but according to SportsPro, ...
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News briefs
Adidas holds digital festival for loyalty program members
Adidas has launched a “digital festival” for its loyalty program. Creators Club Week runs for seven days from Oct. 13 and is, according to the company, the first event of its kind. Adidas’ “global member community” will be privy to the company’s largest single introduction of exclusive and limited-edition ...
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News briefsWolverine takes its sales conference again digital
Because of Covid-19 and its related safety measures, Wolverine Worldwide has expanded its partnership with Envoy B2B, taking its buyers’ conference digital. The American company was obliged to cancel its Global Brand Conference in the spring, depriving its 12 brands of a means to introduce their new products to the ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect our Winters (POW), the organization that focuses on climate advocacy. Additionally, Black Diamond and Pieps have renewed their partnership with the Freeride World Tour (FWT) as the official supplier and safety partner of the event, providing athletes with critical snow safety ...
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News briefs
Pentland has a new global brand director for Canterbury and Mitre
Pentland Brands has made Jodie Soussan its global brand director for the Canterbury and Mitre brands. Replacing Charlotte Cox, who has been promoted to president for EMEA, she will be reporting to the future chief marketing officer, Penny Herriman, who will take up her post later this year. Soussan joined ...
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News briefs
Vans names Anderson .Paak as its global music ambassador
Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP, a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga Canyon, California. As an artist, ...
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News briefs
Puma celebrates Tommie Smith’s legacy with made-in-Italy Suede
Puma has announced a limited edition of its classic Suede silhouette that honors Tommie Smith, the sprinter who raised his fist toward the sky after winning a gold medal at the 1968 Olympics. The gesture, which was meant as a claim for justice and equality, has since become one of ...
