More about brands – Page 131
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News briefs
New Balance may replace Nike as AS Roma’s shirt supplier
According to reports in the Italian newspaper La Stampa, New Balance will take over from Nike as the kit sponsor of AS Roma, the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from Dan Friedkin, the new ...
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News briefs
Li & Fung shuffles its top management
Li & Fung, which went private in May of this year, is shifting Joseph Phi from group president to chief executive. Spencer Fung, CEO since 2014, is in turn moving to executive chairman. He will be replacing William Fung, who is taking a seat alongside his brother, Victor Fung, on ...
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Article
Nike stole the spotlight in the Roland-Garros men’s tournament
The French online trade magazine Sportbuzzbusiness.fr has reviewed all the sports brands that had a presence in the different product categories in the final stages of this year’s Roland-Garros men’s tennis tournament, specifically from round 16 of the competition until the final match in which Rafael Nadal beat Novak Djokovic. ...
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ArticleHelly Hansen personalizes online customer experiences, signs major sponsorship deal
Helly Hansen has reported an important sponsorship contract that will make it the clothing supplier of the Norwegian Ski Association’s national alpine ski team. The deal will take effect from the 2022/23 season and will last for eight years. It was a logical choice for the 140-year-old Norwegian company to ...
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News briefs
A new round of layoffs is reportedly underway at Nike
According to reports in the Portland-based Oregonian newspaper, Nike has launched a new round of downsizing measures. A first phase over the summer involved more than a hundred vice-presidents, says the newspaper. The current phase is now reportedly hitting so-called “S-band” employees – namely some of the most senior and ...
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News briefsNew textile infusions from drirelease
Optimer Brands, the parent company of the drirelease brand of “wicking, drying, cooling and freshening” textiles, is launching a series of substances for infusion during the manufacture of fabrics to produce such effects as dynamic temperature control, skin-soothing and “fresh garment confidence.” Lee Thompson, the company’s business development manager, describes ...
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News briefs
Phelps Brand recruits a Canadian ambassador
The Phelps Brand – a brand of technical swimwear born in 2014 from a partnership between the Olympic champion Michael Phelps, the coach Bob Bowman and the swim-gear producer Aqua Sphere – has brought aboard Canada’s youngest world champion swimmer, Penny Oleksiak, to be a global brand ambassador. Oleksiak holds ...
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News briefs
Foot Locker partners with Adyen for online and in-store payments
Foot Locker is expanding its relationship with Adyen to various markets internationally for in-store and online payments. The international athletic footwear retailer has been working with Adyen since 2018. Headquartered in Amsterdam, Adyen has offices across Europe, North and South America, Asia and Australia.
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ArticleE-commerce boosts Decathlon’s sales in the U.K. and elsewhere
A strong development of online retailing has been helping Decathlon to grow in Europe before, during and after the Covid-19 pandemic. A study conducted by SGI Europe on the major sports retailers’ traffic on their websites, which we are going to discuss more in detail shortly, shows that the global ...
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Infographics & DataRanking - The largest e-commerce sports shops in Europe
This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Latest GoPro camera boosts subscriptions, confirming DTC push
GoPro reported that high demand for its latest action camera, the Hero9 Black, has pushed the number of paying GoPro subscribers past the 500,000 milestone. With the vast majority of consumers purchasing the new camera through the company’s website along with an annual paid GoPro subscription, which includes unlimited cloud ...
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News briefs
Toray develops a washable antiviral fabric
Toray Industries claims to have developed a fabric, called Makspec V, that retains both its antiviral properties and its softness with repeated washing. According to the Japanese multinational, the chief problem was fixing the antiviral agent in a manner that would last and keep the fabric comfortable. Cotton blends aid ...
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News briefs
Puma hires new creative director
Puma has hired June Ambrose as creative director, in charge of designing items for women and girls. The 48-year-old designer from Antigua has a long list of important clients including several well-known Hollywood actors and hip-hop and R&B musicians – Zoe Saldana, Kim Cattrall, Missy Elliot, P. Diddy, Mariah Carey, ...
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News briefsAmanda Rajkumar will run HR for Adidas
Amanda Rajkumar, a 48-year-old British national with 24 years of experience in human relations at other global organizations, is taking the place of Karen Parkin at the Adidas Group as the executive board member in charge of global human relations, overseeing a staff of nearly 60,000 people. She will be ...
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News briefs
Wintersteiger enters the bike maintenance sector
Wintersteiger, the leading Austrian provider of ski maintenance equipment, has entered the growing bike category as a counter-seasonal business. After two years of market research and product development, it has launched a new Bike Services division, offering a package for bike rentals that includes automatic bike cleaning as well as ...
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News briefs
Kering trims its stake in Puma to 9.8%
Kering has completed the sale of about 8.8 million shares in Puma for €655.6 million, further reducing its stake in the company from 15.7 percent to 9.8 percent. Kering held 86.3 percent of Puma’s shares before spinning off most of them to its own shareholders in 2018 in order to ...
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News briefsTexon unveils new recyclable insole technology
Texon, the U.K.-based producer of materials for the footwear industry, has unveiled a new insole technology that is based on 85 percent recycled polyester (rPET) and is 100 percent recyclable. Texon Ecoline is produced with a special fusion-bonded process that enhances the internal bond structure of the material’s fibers, which ...
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ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
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News briefs
Asics launches an annual virtual relay marathon
Asics has founded an annual virtual relay marathon called the Asics World Ekiden. The footrace is split into six legs – three of 5 km, two of 10 km and one of 7.2 km – adding up to the usual marathon distance of 42.2 km.Teams of up to six people ...
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News briefs
Skullcandy releases new wireless ear buds
Skullcandy, the audio brand headquartered in Park City, Utah, has launched a new True Wireless earbud. The Jib True’s battery will last 22 hours, with six hours in the bud and another 16 in the case. It has call, track, volume and assistant-activating controls as well as Bluetooth connectivity and ...
