More about brands – Page 134
-
News briefs
Intersport Germany builds up a running community
In partnership with Adidas, Intersport Germany has launched the Run Club, a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with the launch, the ...
-
News briefs
Surf photographer joins Mizu’s ambassador team
Mizu, the brand of drinkware and other hydration and filtration products founded in 2008 by a Finnish pro snowboarder, Jussi Oksanen, has welcomed Todd Glaser, the well-known U.S. surf photographer, to its ambassador team. Glaser was a staff photographer at Surfer for over a decade, earning more than a dozen ...
-
News briefs
Fitbit’s ECG app cleared for sale in the U.S. and EU
Fitbit has earned regulatory clearance in the U.S. and the EU for an electrocardiogram (ECG) app that detects atrial fibrillation, or AFib – an irregularity of the heartbeat that can increase the risk of a stroke. Specifically, the device has received 510(k) clearance from the U.S. Food and Drug Administration ...
-
News briefs
Puma Brazil to sponsor 23 women’s football players
Puma Brazil has signed a single sponsorship deal covering 23 players belonging to the Palmeiras women’s football club. The players will wear Puma boots and accessories on the pitch and take part in marketing campaigns in both the football and sportstyle segments. One such campaign, called #PumaCali, after a casual ...
-
News briefs
Aphetor to hold influencer games
Through its founder, Carsten Thode, Aphetor has put together a series of games for internet influencers in the hopes of appealing to Gen Z. According to Thode, this has entailed “stripping back how we traditionally consume sport and creating an ecosystem” in which influencers can “compete, capture their own content, ...
-
News briefs
Decathlon opens a new retail laboratory and showroom
Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX, that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus on a ...
-
News briefs
Nike and 11teamsports support intercultural football in Berlin
11teamsports, which claims to be the largest internet retailer for teams sports in the German-speaking area, collected over €8,000 for Champions without Borders, a non-profit organization in Berlin that promoted intercultural football projects for refugees. The sum will be donated to the association in the form of team equipment. 11teamsports ...
-
News briefs
Horizon Fitness to release new treadmill line
Horizon Fitness, a subsidiary of Johnson Health Tech of Taiwan, has announced its 2020 Studio Series of treadmills: the 7.0AT, 7.4AT and 7.8AT. All three models can connect by Bluetooth to any of the major subscription streaming services and apps for exercise, among them Peloton and Zwift. In the summation ...
-
News briefs
Puma signs Neymar Jr.
Puma has signed, as expected, a long-term sponsorship deal with the Brazilian football player Neymar Jr. and the holder of his image rights, NR Sports. Neymar will now be wearing the Puma King football boot on the pitch and promoting the brand’s lifestyle, training and sports footwear and apparel. Neymar ...
-
News briefs
PrimaLoft Bio styles available from 16 brands in the autumn
Primaloft is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers in the autumn. According to the company, PrimaLoft Bio is the first biodegradable synthetic insulation and performance fabric made from 100 percent recycled materials, primarily plastic bottles. Specifically, 93.8 ...
-
News briefs
A new DACH manager at Puma
Puma has appointed a new country manager for Germany, Austria and Switzerland, or the so-called DACH region. Nina Graf-Vlachy will take on the position in October, taking the place of Matthias Bäumer, who left the post in June to become the brand’s general manager for teamports. Born in Slovenia, Graf-Vlachy ...
-
News briefs
UA to control its EMEA sales from Amsterdam
Under Armour has announced plans to establish a “futuristic” digital hub at its European headquarters in Amsterdam to centralize sales operations and to improve the brand experience. The hub is to have a “combination of physical and digital attributes,” supporting in-person and remote selling. It will combine an “enhanced digital ...
-
News briefs
Hoka signs four-year extension of its deal with NAZ
Hoka One One has signed a four-year deal with the Northern Arizona (NAZ) Elite distance-running team. The deal, which takes effect on Jan. 1, will cover the members of the club and boost its “coaching resources,” enabling it to provide health insurance to the athletes for the first time. It ...
-
News briefs
Thule Group is changing its senior management
Thule Group is forming a new senior management team to take a “global approach” to its supply chain and product development, starting on Oct 1. The change comes with the announcement that Fred Clark, business area president for the Americas region, will be retiring in early 2021, as soon as ...
-
News briefs
Liverpool coach becomes an Adidas ambassador
Just as Nike is starting to outfit the members of victorious Liverpool football team with its jerseys and cleats, Adidas has started a multi-year contract with the English club’s coach, Jürgen Klopp, to be one of its ambassadors, effective immediately. As he did before from 2016 with New Balance, the ...
-
News briefs
Special status for Sport 2000 in Austria
Sport 2000 Österreich has been certified for the second time by PHP Sport Management as “Sport Leading Company” in its domestic market. The Austrian buying group, which reached a retail turnover of €579 million in 2019, claims a market share of 29 percent. It federates 240 retailers with 403 ...
-
News briefs
The Finnish biathlon team will wear Halti
Taking the place of Craft, its former sponsor, Halti has become the sponsor of the Finnish National Biathlon Team and the official supplier of clothing for the members of its men’s, women’s and junior teams under a new two-year contract that is expected to improve the brand’s international visibility because ...
-
News briefs
Under Armour expands its restructuring plan
Under Armour is now planning to lay off a total of 600 employees, working primarily in its corporate offices around the world and representing around 9 percent of its total staff, as part of an expanded restructuring program involving pre-tax charges of between $550 million and $600 million to be ...
-
Article
Lululemon sells more than it had projected
Thanks to strong gains in e-commerce, and despite disruptions in stores because of the Covid-19 pandemic, Lululemon Athletica managed to grow revenues by 2 percent to $902.9 million in the second quarter ended on Aug. 2, with a growth of 3 percent in constant currencies. Direct-to-consumer net revenues represented 61.4 ...
-
News briefs
Decathlon recalls Domyos exercise balls
Decathlon is recalling about 510 Swiss balls for exercising – model numbers 8529175, 8529176 and 8529177 – sold under the Domyos brand in the U.S. and through www.decathlon.com from February 2019 to March 2020. Decathlon USA knows of at least 26 cases worldwide – none in the U.S. – in ...
