More about brands – Page 136
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News briefs
Puma may snatch Neymar away from Nike
A Nike spokesman has confirmed that it is no longer sponsoring Neymar, the famous Brazilian forward player, ending a relationship that has lasted for 15 years. According to press reports, the 28-year-old football star is in discussions with Puma after failing to reach an agreement with the Swoosh on the ...
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ArticleMarket Analysis: The sports apparel market
We show you who are the winners and losers in the market.
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News briefs
TaylorMade signs up Brendan Lawlor
TaylorMade Golf has added Brendan Lawlor, to its roster of European Tour players. Lawlor, 22, who is currently fourth in the world rankings for golfers with disability (WR4GD), recently made history at the Belfry by becoming the first disabled golfer to compete on the European Tour.
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News briefs
Adidas and Unity release joint collection
Adidas Skateboarding and Unity, a producer of gender-neutral skate apparel and shoes, are releasing a joint collection for autumn/winter 2020. Unity was founded in 2017 by Jeffrey Cheung and Gabriel Ramirez specifically for the LGBTQ+ market. Cheung has used his illustrations to modify Adidas-designed shorts and shirts as well as ...
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News briefs
Nautilus introduces a leaning stationary bike
Nautilus is introducing a stationary bike that can simulate the side-to-side rocking of regular outdoor bicycles. The Bowflex VeloCore can be ridden in two modes – lean and stationary (meaning fixed) – thanks to a proprietary lock-out device, whose patent is pending. A touch screen links to the JRNY subscription ...
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News briefs
Toray to introduce a bio-based nylon
Toray, the Japanese chemical and materials company, has developed a nylon 60 percent of whose contents are drawn from a biological source – specifically, the sebacic acid in castor beans. Given the trade name Ecodear Nylon, the fiber can be spun in the same manner as conventional nylons, is both ...
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ArticleAnta Sports switches to DTC in China
The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products. It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new business model ...
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Article
Major League Baseball was the world’s largest sports licensor in 2018
On a list of the world’s largest licensors, published annually by USPA Global Licensing Inc.’s Licence Global magazine, and including organizations from all industries, U.S. Major League Baseball (MLB) was once again the top-ranked sports rights holder on a list of the world’s largest licensors in 2018. Its retail sales ...
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News briefsLiqui Moly is official sponsor of the Hahnenkamm alpine ski races
The German motor oil and additive producer Liqui Moly will be the sponsor of the Hahnenkamm Races Kitzbühel from 2021 to 2025. Ernst Prost, managing director of Liqui Moly, said at the signing of the contract with Harti Weirather, former ski professional and owner of the international sports marketing agency ...
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News briefsReichmann gets two new patents
The German Patent and Trademark Office (Patent- und Markenamt) granted two patents to the mechanical engineering company Reichmann & Sohn from southern Germany. The patents cover the laser structuring machine LS-1 RACE and a new transport and loading magazine for the service machine SF-4 RACE. According to Reichmann, the LS-1 ...
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News briefs
Zalando hires three SVPs
Zalando has promoted an executive and hired two more. Andreas Antrup, who has been with the European internet fashion platform since April 2011, is moving to a new post as senior vice president of advertising. Antrup has been leading a five-year-old department called Zalando Marketing Services (ZMS). Andrew Watts came ...
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Article
Lanxess sells organic leather chemicals business, launches Adiprene Green
The German specialty chemicals company Lanxess is selling its organic leather chemicals business to TFL Ledertechnik. The purchase price is made up from a fixed component of €80 million and a performance-related component of up to €115 million. In addition, TFL will assume certain liabilities associated with the business. Lanxess ...
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News briefs
Under Armour UK partners with Topgolf
Under Armour has announced a new strategic partnership in the U.K. with Topgolf Entertainment Group, the global sports and entertainment community that connects around 100 million fans. The partnership agreement will see the two companies collaborate in the U.K. on a series of projects to engage with fans and players, ...
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News briefs
Adidas extends its sponsorship of England Rugby
Adidas has signed a four-year extension of its footwear-supply sponsorship deal with England Rugby. The original deal dates to 2016. The new one takes effect on Sept. 1 and will run through the 2023/24 season. Adidas will retain exclusive rights to rugby boots and trainers for men, women and age-grade ...
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News briefs
Storck Bicycle in ownership reshuffle
Markus Storck, Storck Bicycle’s founder and managing director, has sold 25 percent of his shares to Stefan Lohwasser. Meanwhile, Lohwasser has acquired a 25% share in Storck Bicycle from Decathlon. Storck and Lohwasser are now equal partners in the cycling label, which is celebrating its 25th anniversary this year. The ...
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News briefs
Anta and the WWF agree to international partnership
The Anta Group has announced a new agreement with the World Wide Fund for Nature (WWF) that commits both parties to jointly invest more resources on sustainable environmental development, to drive the sustainability transformation of the textile industry and enhance biodiversity conservation. Based on a three-year collaboration framework, the two ...
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ArticleNew strategies make Li Ning resilient
Li Ning fared better than most of its Chinese peers during the first half. While its net income declined by 14 percent from the year-ago period to 683.3 million yuan renminbi (€82.8m-$98.7m) in reported terms, its adjusted net income progressed by 22 percent when excluding a RMB 269.9 million (€32.7m-$39.0m) ...
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Infographics & DataRanking - The top 10 athletic footwear brands
This exclusive chart shows the leading international footwear brands, including Nike, Adidas, Skechers, VF Corp., New Balance, Puma, Asics. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.
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News briefs
Wolverine adopts First Insight's consumer analytics
Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions ...
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News briefs
Scientists in Scotland develop new sustainable nylon production method
Researchers from the University of Edinburgh have developed a sustainable way of manufacturing adipic acid, a key component of nylon. The scientists modified the genetic code of the common bacteria E. coli in the laboratory. The modified cells were grown in liquid solutions containing guaiacol, a naturally occurring chemical and ...
