More about brands – Page 14
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News briefsAnne-Laure Descours features in Puma’s podcast
All episodes of Puma’s sustainability report podcast, Re:Gen Reports, are now available to stream. In the final episode, Puma’s Chief Sourcing Officer, Anne-Laure Descours, reminds audiences that it’s important for people in the North to “recognize how much people on the ground are trying to improve [factory working conditions].” ...
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ArticleAdidas extends contract with Manchester United, guarantees €1bn over 10 years
Source: Adidas The new 2023/24 away kit sees a return to the iconic vertical stripes that adorned the club’s first ever away shirts With Adidas extending its kit sponsorship deal with Manchester United by ten years, the contract runs until 2035 and guarantees the football team at ...
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News briefsK-Way and Comme des Garçons create official jacket of US Open of Surfing
The World Surf League (WSL) has announced a collaboration with K-Way and French brand Comme des Garçons on a limited-edition collection of jackets specially designed for the upcoming Wallex US Open of Surfing Presented by Pacifico. The event will take place in Huntington Beach, California, from July 29 to Aug. ...
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News briefsDecathlon takes part in Paris Design Week
From Sept. 7 to 11, 2023, French sporting goods retailer and manufacturer Decathlon will participate for the first time in Paris Design Week to showcase the expertise of its multidisciplinary design community. In the Decathlon Designer exhibition (18 rue de Turenne, 75004 Paris), both the public and interested parties can ...
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News briefsNixon celebrates 25 years
California-based, action sports-savvy watch brand Nixon is celebrating its 25th anniversary with a short film and a limited edition of the iconic The Player in its original form. To honor this milestone, Nixon has invited filmmaker Patrick O’Dell to capture the story and characters of the brand’s first 25 years. ...
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News briefsWomen’s volleyball brand Avoli launches first collection
Avoli, a US-based volleyball brand aimed exclusively at women and girls, launched its first line of products on July 27, featuring the Avoli Low-Top volleyball shoe, as well as recovery slides, knee pads and sleeves. The new Avoli shoe was designed specifically for the demands of women’s volleyball and the ...
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News briefsAsics supports the Kobe 2024 World Para Athletics Championships as platinum sponsor
Asics Corp. has announced a sponsorship agreement with Kobe 2024 World Para Athletics Championships as the platinum sponsor. The event, organized by the International Paralympic Committee (IPC), will be held at the Universiade Memorial Stadium in the Kobe Sports Park in Japan on May 17-25, 2024. Asics will serve as ...
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News briefsAsics has become an official sponsor of the World Athletics Athlete Refugee Team
Asics has become an official sponsor of the World Athletics Athlete Refugee Team. Through the new partnership, which will run until 2026, Asics will offer training, competition kits, and footwear for the elite and U20 refugee teams. In addition, the partnership includes access to Asics training facilities around the world. ...
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Infographics & DataThe fastest growing sporting goods company in numbers
To go with our case study examining the secrets behind On’s success, our infographic highlights some of On’s most impressive numbers.
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ArticleAdidas releases more existing Yeezy products in August, commits to combating discrimination and hate
Adidas announced on July 28 a further release of Yeezy inventory, with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, the German company will donate a significant amount to selected organizations working to combat discrimination and hate, including ...
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News briefsYoon Ahn adds nightlife-inspired approach to Nike football product
Source: Nike Nike x Ambush WC23 football and chainlink top and skirt In her latest collection, Tokyo-based Ambush designer and Nike collaborator Yoon Ahn puts sportswear, footwear and culture front and center while promoting fashion and self-expression – whether in the Ambush multiverse, on dance floors around ...
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News briefsEssilorLuxottica signs indefinite global license with Kodak
EssilorLuxottica and Eastman Kodak Company have announced the signature of a perpetual, worldwide license agreement granting the Italo-French group the exclusive right to use the Kodak brand for all products and services connected to its business. The brand has been part of the group’s portfolio of lenses since 2010 and ...
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News briefsLVMH has become a premium partner of Paris 2024
Luxury conglomerate LVMH has become a premium partner of the Paris 2024 Olympic and Paralympic Games in an unprecedented partnership that “will contribute to heightening the appeal of France around the world,” Bernard Arnault, chairman and CEO of LVMH, said in a statement. The terms of the agreement were not ...
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News briefsCastore is Britain’s second fastest-growing company, according to the Sunday Times
Castore, the sportswear brand backed by tennis star Andy Murray, has been named the second fastest-growing private company in Britain, according to The Sunday Times Hundred 2023 rankings. Recruitment firm Join Talent tops the list. Castore experienced annual sales growth over three years of 285.8 percent, according to the figures ...
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News briefsLeki celebrates 75 years
Leki is continuing to celebrate its 75th anniversary with an online flipbook 75 Years of Leki: A look back on the company history, the Lenhart family legacy, and 75 years of innovation and growth. A collection of 75 Years of Historical Photos has also been released to mark the occasion. ...
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News briefsDunlop’s sustainable new pádel ball
Source: Dunlop Dunlop has introduced its most sustainable model of pádel ball, according to Diffusion Sport and Tradesport. The Dunlop Eco Padel has a pressure-less core and a covering of synthetic felt that the company believes extend its shelf life and therefore make it ideal for occasional ...
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News briefsStockX x Represent release new sneaker
StockX yesterday began the limited release of a four-piece capsule collection in partnership with British streetwear brand, Represent. In addition to three pieces of apparel, the collection includes a limited-edition run of 300 of the bestselling, skate-inspired Bully Sneaker, in colors synonymous with StockX branding; green, white and gray. ...
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ArticleAdidas reportedly receives €508 million in Yeezy orders
Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock. In its ...
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsUsain Bolt and Colin Jackson talk records, the Puma family and the future
Puma has released an interview with the world’s fastest man, Usain Bolt, and sprint and hurdling athlete Colin Jackson to celebrate the 20th anniversary between Puma and Bolt in July. Source: Business Wire The conversation between Bolt and Jackson provides an engaging glimpse into the life of ...
