More about brands – Page 140
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News briefs
Bollé to sponsor four American triathletes
Bollé, the French brand of sunglasses and goggles, has signed sponsorship deals with the American triathletes Matt Russell, Morgan Pearson, Kelsey Withrow and Lesley Smith. Russell is a specialist in the Long Distance Ironman and Division 1 New England Champion in the 3000-meter steeplechase. Pearson is currently ranked 17th in ...
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Volcom is expanding its retail footprint in China
Authentic Brands Group (ABG) has called on the brand-building services of the China Ting Group to expand the footprint of one of its properties, Volcom, in the Middle Kingdom. In June the Californian boardsports brand opened two stores in China – at the Mixc Mall in Hangzhou and the Summer ...
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ArticleNike realigns management for digital DTC, places EMEA under Grebert
Nike will be making several changes to its top management and operating model in keeping with the “Consumer Direct Acceleration” (CDA) policy it announced in June while releasing its latest financial results. The Nike brand’s regional divisions will remain as they stand, but two of them will be swapping out ...
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Adidas to sponsor Leeds United for five years
For five years as of the 2020/21 season, Adidas will be the kit sponsor for Leeds United, which just recently moved up to the U.K.’s Premier League, after its victory in the Sky Bet Championship. Kappa’s five-year sponsorship deal with the club expires this season. Adidas’ playing and training kit ...
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Nike joins consortium pushing for a net-zero economy
Nike has joined eight other corporations outside the sporting goods industry and a U.S. non-profit organization, the Environmental Defense Fund (EDF), in forming a consortium to urge the world toward a net-zero economy by 2050 and help keep the earth’s overall warming to 1.5 degrees Celsius. BSR, a sustainability non-profit ...
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Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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News briefs
Adidas France has a new managing director
Mathieu Sidokpohou has taken over from Guillaume de Monplanet as the new managing director of Adidas France, the French subsidiary of the sporting goods giant. De Monplanet, who joined the Adidas group in 2005 as commercial director for Reebok, has left the company. He became country manager in 2018. Sidokpohou’s ...
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News briefs
Nike Training Club app to remain free
Nike will be keeping its Nike Training Club (NTC) app free of charge, and the brand has initiated a digital marketing campaign to spread the news. The company eliminated NTC’s premium fee temporarily in April, during the Covid-19 quarantines. NTC was designed as a subscription service delivering workouts, training programs ...
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News briefs
VF to open its first multi-brand store
VF Corp. will be opening its first multi-brand store, called Orefici 11 Milano, in the autumn. Located in the Italian city, the three-level, 22,000-square-foot store is meant to reflect its surroundings, mimicking the courtyards, façades and balconies of typical Milanese apartment buildings, the so-called case di ringhiera (guard-rail houses). As ...
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Megmeister launches a cooling range for cyclists
Megmeister has announced the release of a new UltraFris Pro range, which is “set to revolutionize warm weather cycle performance,” the company claims. The products in this new range feature an innovative in-built cooling system that uses an athlete’s own sweat to cool them down, turning heat into “a performance ...
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On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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Oakley designs a mouth shield for the NFL
In collaboration with doctors and engineers from the National Football League (NFL) and the NFL Players Association, Oakley has come up with a mouth shield for the NFL’s 32 teams to use on the field to curb the spread of Covid-19. The shield will begin undergoing field tests in the ...
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Nike will stop sponsoring the AS Roma team
AS Roma announced that it had agreed with Nike on an early termination of their sponsorship agreement after the end of the 2019/20 season. Reports indicate that Under Armour may be in line to take Nike’s place, paying higher fees. “The early termination of the commercial agreement will allow AS ...
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Decathlon Italy partners with Carrefour
Decathlon is further expanding its collaborations with grocery store chains across Europe as part of its plan to make its products available to shoppers in their everyday life. After partnering with Carrefour in Belgium earlier this year, Decathlon is now teaming up with Carrefour in Italy. Some roducts of the ...
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ArticleAnta issues warning on first-half profits
Anta Sports Products said it expects to report a drop of about 25 percent in its earnings for the first half of this year, largely as a result of restrictions implemented during the Covid-19 crisis. They are even expected to be down by 35 percent from the year-ago period when ...
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ArticleXXL bounces back
It seems that there is light at the end of the tunnel for XXL ASA, after many quarters stuck in a downward spiral. To turn the business around, the leading Nordic sports retailer has been taking drastic steps such as cutting costs, clearing inventory and searching for new “sustainable” sources ...
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News briefs
Wolverine hires its first VP of advanced concepts and innovation
Wolverine Worldwide has hired Barry McGeough to be its first vice president of advanced concepts and innovation, with a purview extending to all 12 of the company’s brands. He will be seeking out new technologies, materials and other advancements – 5G, augmented reality (AR), artificial intelligence (AI), etc. – for ...
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Wilson promotes Joe Dudy to president
Wilson Sporting Goods has promoted Joe Dudy to president. Dudy has been acting leader of the brand since autumn 2019, when Michael Dowse left in connection with the closing of Anta Sports Products’ takeover of Wilson’s parent company, Amer Sports. He is taking the helm at Wilson as the brand ...
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McDavid develops face masks for athletes
McDavid, a company that specializes in sports medicine, recovery items and personal protection equipment for variety sports, has developed a face mask for athletes. Available in three sizes and various colors, its new re-usable Sport Face Mask is structured in three layers. An antimicrobial lining effectively blocks droplets and particles ...
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News briefs
Chillos to launch a slide model for Saucony’s Endorphin Collection
Back in April, Saucony introduced the Endorphin Collection, a range of running shoes that comprises the Speed and Shift models as well as the the brand’s “fastest shoe ever,” a carbon-plated racing flat called the Endorphin Pro. Now another brand owned by Wolverine Worldwide, Chaco Footwear, is releasing a limited-edition ...
