More about brands – Page 142
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News briefs
On and Federer unveil “The Roger”
On, the Swiss performance footwear brand specializing in running, has introduced its first collaborative sneaker with Roger Federer, the Swiss tennis champion who joined as an investor and a brand ambassador last November. “The Roger,” inspired by the tennis sneaker of the ‘70s, features an all-white color scheme, with white ...
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News briefs
JD Sports is Celtic’s new retail partner
The Celtic football club has named JD Sports as its “official retail partner.” The official kits and training wear products of the Glasgow-based professional football club, which plays in the Scottish Premiership, will be available across the globe in JD’s physical and online stores as well as in the club’s ...
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News briefs
A “green” credit agreement for Moncler
Moncler has signed a €400 million “green” credit agreement with Italy’s big Intesa Sanpaolo bank. The revolving credit line is meant to support its initiatives in the areas of environmental protection and corporate and social responsibility. It includes a rewarding mechanism linked to the actual achievement of certain environmental targets. ...
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News briefs
Shimano’s chairman emeritus has died
Yoshizo Shimano, chairman emeritus and former president of his family’s eponymous company, died of chronic heart failure on July 2. He was 85. He was the third son of Shimano’s founder, Shozaburo Shimano, and joined what was then called Shimano Industrial in 1958. Yoshizo Shimano will doubtless be remembered for ...
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News briefs
Cortina will host the world alpine ski championships in 2021
The International Ski Federation (FIS) has confirmed that the FIS Alpine World Ski Championships in the Italian ski resort of Cortina d’Ampezzo will take place on Feb. 9-21, 2021, as originally scheduled. The Tecnica Group, whose portfolio of brands includes Nordica, Tecnica, Blizzard and Moon Boot, is the technical sponsor ...
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News briefs
Shimano to handle its own distribution in Spain, Portugal
Shimano will be overhauling its business in Spain and Portugal on Jan.1 by establishing a subsidiary in the city of Alcobendas, in the autonomous community of Madrid. Shimano Iberia will in turn be establishing a business network of its own for the distribution, commercialization and sale of cycling components and ...
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News briefsMizuno launches a new energy-return footwear technology, Mizuno Enerzy
Mizuno is introducing Mizuno Enerzy, an innovative footwear technology that has been designed to deliver high energy return and enhanced softness. The purpose of the technology, which is the result of more than two years of development and testing, is to allow athletes to retain more of the energy that ...
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Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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Article
Facebook boycott gains ground in the sports sector
Big sports brands like Adidas, Arc’teryx, Lululemon, Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to prompt it to ban fake news and ...
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News briefs
Decathlon and Sprinter grow in Spain
Decathlon has reported sales growth of 2.9 percent in Spain to €1,952 million, including VAT, for 2019. Sales over the internet went up by 17 percent to €136 million in the country. The number of stores increased by six to a total of 171. Meanwhile, after checking the public record, ...
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News briefs
Under Armour’s athletics segment and supply chain benefit from the crisis
According to its chief executive and chief financial officer, respectively Patrik Frisk and Dave Bergman, Under Armour is emerging from the pandemic with a sharper focus on the athletic-performance segment and an overhauled supply chain. Speaking at the Stifel Cross Sector Insights Conference, they noted that Covid-19 quarantines focused many ...
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News briefs
Decathlon expands its product offering in Franprix stores
Decathlon is stepping up its partnership with Franprix, a French grocery store chain, to help French people stay fit. As we have already reported (SGI Europe Vol. 31 N°15+16), the two companies teamed up in April to sell five Decathlon products – training mats, dumbbells, elastics, jumping ropes and abdominal ...
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News briefs
Polygiene announces ViralOff+ with lifetime washability
Polygiene announced at a press conference that it is developing a new formula for its ViralOff technology that will provide a testable lifetime of virus reduction in garments. Products treated with the new ViralOff+ will continue to reduce more than 99 percent of viruses within two hours, even after 30 ...
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News briefs
Garmin acquires Firstbeat Analytics
According to the business website ZDNet, Garmin has acquired Firstbeat Analytics, a Finnish company whose software uses heart data recorded by wearable devices to measure stress, sleep, maximum rate of oxygen consumption (VO2 max), training status, the effects of training, rate of respiration and calories burned. Garmin intends to incorporate ...
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News briefs
New corona protection items by Bauer Hockey
Bauer Hockey has launched a new product line-up to help enable a safe return of the sport of ice hockey, building on the experience of the medical-grade face shields that the company had recently donated to doctors and nurses on the front line. The new Bauer Integrated Cap Shield (patent ...
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News briefs
Fanatics expands its PSG deal
Fanatics has signed a 10-year extension of its licensing contract with the leading Paris Saint-Germain football club in France. The relationship is being expanded to include e-commerce as well as broadened manufacturing, licensing and sub-licensing right, leading to an expanded range of products under the PSG label. The American licensed ...
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News briefs
Adidas’ global personnel director steps down
Karen Parkin has decided to leave Adidas after 23 years. She stepped down on June 30 as worldwide head of human resources and as a member of the executive board. A British citizen, Parkin was the only woman on Adidas’ management board. Her departure has been attributed to her failure ...
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News briefs
Homeboy sets up a European Skateboarding Team
After a 25-year break, the legendary German streetwear brand Homeboy Loud Couture says it wants to invest again in skateboarding, setting up a European skateboarding team, grouping athletes from Germany and other European countries. The team’s management has been entrusted to Lucy Mazur from Stuttgart. Jürgen Wolf, who founded the ...
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Article
Lululemon to acquire home exercise platform
Lululemon will be spending $500 million to acquire Mirror, an American company that has created an interactive, home-based exercise platform with live classes, on-demand classes and one-on-one training. It will be Lululemon’s first takeover of another company. Mirror markets a $1,495 interactive home gym built into a full-length wall-mounted mirror ...
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News briefs
Confidence is returning among sponsors in Europe
The European Sponsorship Association (ESA) has revealed the second wave of results from its “ESA Sponsorship Sentiment Tracker,” an industry survey intended to measure the confidence of sponsorship organizations across Europe. Despite the heavy impact of the pandemic, respondents are showing increasing confidence in the recovery of the European sports ...
