More about brands – Page 143
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News briefs
VF creates a new role for Greater China
VF Corp. has announced that it will soon appoint its first president for Greater China, responsible for Mainland China, Hong Kong and Taiwan. The name of the executive appointed to this role will be unveiled later this summer. Other big sports companies like Adidas and Nike already make a distinction ...
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News briefs
Swix debuts non-fluorinated waxes
Swix, a subsidiary of the Brav group, has introduced what it claims are the best-performing lines of non-fluorinated glide waxes, both solid and liquid, to the market. Swix Pro, as the overall line is called, is the fruit of a 10-year search for a non-fluorinated option that would keep drag ...
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ArticleAnalysis: Sporting goods industry stocks rebound 34.5% in Q2
Investors are evidently persuaded now that the sporting goods sector will recover from the Covid-19 crisis better than others. The share prices of the public companies in the sector went up on average by 34.5 percent between the end of the first quarter and the end of the second quarter ...
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News briefsPartnership with Fiberpartner opens new markets for Primaloft
Primaloft has announced a partnership with Fiberpartner, a global provider of staple fibers, industrial yarns and plastics. The licensing agreement enables Fiberpartner to use the PrimaLoft Bio technology in a variety of new industries. PrimaLoft Bio consists of 100 percent recycled fibers that biodegrade when exposed to environmental conditions such ...
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News briefs
Joma to supply kits for CSKA Moscow
Joma is taking the place of Umbro as the technical sponsor of the CSKA Moscow team, which belongs to Russia’s Premier Football League. Starting with the 2020/21 season, the Spanish sports brand will supply the uniforms, as well as cleats and street shoes, to the club’s professional, youth, women’s and ...
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News briefs
Canada Goose expands its In Residence program
Canada Goose has expanded its “In Residence” program for artists, celebrating the post-pandemic reopening of its stores, to a third European city. The British-Indian artist Saroj Patel’s installation in the shop window of the company’s flagship store on Regent Street in London made its debut on June 26. This follows ...
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News briefs
Lululemon to boost its diversity, equity and inclusion
On its website, Lululemon has detailed a number of pledges in response to the riots in the U.S. It will hire a “head of global diversity, equity and inclusion” and boost the budget of its “diversity, equity, and action” team by $5 million a year. It will establish “pacer” groups ...
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News briefs
Zoot introduces cooling neck sleeves, for ventilation and protection
Zoot Sports, the specialist in performance apparel and footwear for endurance sports, has launched a product called the Cooling Neck Sleeves, designed to maintain maximum ventilation while also providing a protective barrier, of particular interest at the time of coronavirus. These neck sleeves are made with Chillout fabric, which uses ...
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News briefs
Erreà introduces a new antibacterial fabric
Erreà, the Italian sportswear company and the kit supplier of many sports clubs in various countries, has introduced a new fabric that is said to protect the players from microbes and bacteria. Developed with the use of nanotechnologies, the new “Ti-energy” fabric is made with nanoparticles of zinc oxide. The ...
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News briefsPentland’s design contest honors a project inspired by British history
Pentland Brands has announced Alex Grant of the Cambridge School of Visual and Performing Arts as the winner of the Pentland Winston Churchill Wardrobe Competition 2020. Grant was recognized for a project entitled Churchill’s “Victory” Swimming Goggles. His goggles are indeed inspired by the frame of Winston Churchill’s spectacles. In ...
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ArticleAnalysis: Digital accelerates at Nike after a poor quarter
Nike has decided to accelerate the digital development of its “consumer-direct offence” program after suffering a 36 percent currency-neutral drop in group revenues for the fourth quarter of its financial year, ended May 31. The rate of decline would have been steeper without the fruits of its earlier investments in ...
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News briefs
Amazon steps up its fight against fakes
Amazon has announced the creation of a new Counterfeit Crimes Unit, a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators and data analysts. The new unit is dedicated to “bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice,” the ...
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News briefs
Advance e-sales for Nike’s Dior sneaker
Dior will soon be launching a mini-website for limited advance sales of the sneaker it has created with Nike. Introduced in December, 2019 at Dior Homme’s pre-autumn 2020 fashion in Miami, the Air Jordan 1 OG Dior will in time be sold through pop-up stores, although no start date has ...
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ArticleFrank Dassler has passed away
Frank A. Dassler, a member of the family that founded Puma and Adidas in 1948 and 1949, died of a long and severe illness in Hamburg on June 20, six days after his 64th birthday. His passing closes an important chapter in the history of the sporting goods industry, in ...
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News briefs
Decathlon’s opening in Ireland is described as “hugely successful”
The opening of Decathlon’s first Irish store in Dublin has proved so successful that the company is already planning to create 25 new jobs, while also considering new openings in the cities of Cork and Galway. The Dublin store was inaugurated on June 13 and, according to a report in ...
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News briefs
Artémis trims its stake in Puma
Artémis, the holding company that controls Kering, expects to reduce its stake in Puma from 29 percent to about 25 percent through a new €500 million convertible bond offering. Bondholders will be able to convert their investment into Puma shares in 2025, with a conversion premium of between 35 and ...
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News briefs
Alpina wins German Brand Award 2020
Alpina, the German brand of helmets, goggles and protectors that is part of the Uvex Group, has received the German Brand Award 2020 for “excellent brands – sports and outdoor goods.” The annual award’s organizers, the German Design Council and the German Brand Institute, found that Alpina had successfully linked ...
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News briefs
Fischer Sports releases lightweight rollerski
Fischer Sports has released what it claims is the lightest rollerski on the market, made entirely of carbon to achieve the flexion and torsional resistance of a regular ski. Fischer has sought to give the Speedmax Classic, as it is called, a slim profile so as to balance high ground ...
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News briefsNike enlists Native American Miss Universe
Ashley Callingbull of the Enoch Cree Nation, the first Canadian and first indigenous woman to become Miss Universe, is one of three Native American women figuring in Nike’s new ad campaign for its N7 collection. Callingbull is joined by Chelsey Luger, of both the Turtle Mountain Band of Chippewa and ...
