More about brands – Page 144
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News briefs
Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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Short stops
Product short stops
+++ Tag Heuer has launched a golf edition of its Connected watch – featuring 3D mapping, shot tracking, golf GPS, scorecards and data tracking similar to that of a fitness monitoring device – to be used in conjunction with the brand’s Golf App +++ Adidas has released vegan versions of ...
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Short stops
Marketing short stops
+++ Phil Knight will be receiving an honorary doctorate from his Alma Mater, the University of Oregon, which he has gratified over the years with generous donations +++ Nike and Stade Toulousain, the French rugby union club and reigning Top 14 champion based in Toulouse, have agreed to a five-year ...
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News briefs
A new sustainable textile project by Puma
Puma has developed a new sustainable lifestyle and performance collection of garments based on a bio-design project called ”Design to Fade.” The non-commercial project served to research sustainable alternatives for textile production and textile dyeing. The result: Some of the products are dyed using bacteria, “while others are made of ...
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News briefs
A boost for Fila’s management in Europe
Petra Stürenberg, managing director of Medico Sports Fashion, Fila’s licensee of the brand for Continental Europe, has appointed new managers to sustain the brand’s strong momentum in the region with a goal to turn it into one of the top five sports brands in the market. Since June, Hansjörg Scharner ...
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News briefs
Standard launches sustainable snow sock
Standard, the Australian sock company, has launched a sustainable technical sock for skiing and snowboarding. These socks use a yarn that is produced in Spain by Hilaturas Ferre, specialized in the production of colored yarns and threads from recycled cotton fibers. The socks are made in Portugal. The ”Woods” sock ...
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News briefs
Sqairz partners with Nick Faldo
Sqairz, the young specialist in golf footwear from New England, has announced a long-term partnership with Sir Nick Faldo, the iconic English golfer. Faldo is also investing in the company, which was founded last January by Bob Winskowicz, an industry veteran who previously worked with MacGregor Golf and The Arnold ...
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News briefs
Converse signs its first WNBA star
Converse – a former brand of basketball shoes that has been under Nike’s ownership since 2003 – has signed its first endorsement deal with a female basketball player: Natasha Cloud, guard for the Washington Mystics. Converse returned to basketball in April of last year, signing in the interim the NBA ...
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News briefs
Lumos to receive Kickstarter funding for new helmet
As of June 17, the Ultra, a smart LED helmet from Lumos, had drawn 11,666 backers and raised $1,372,710 on Kickstarter. The Ultra project will be launched, as its funding has passed its goal of $60,000 and still has until July 20 to collect more. Among the helmet’s features are ...
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News briefsFitbit introduces suite to detect asymptomatic Covid-19 infection
Fitbit is introducing a new package of products, called Ready for Work, that combines the tracking of vital signs with a number of other services. According to a press release, the purpose is to help employees check their state of health to determine whether they should go to work or ...
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News briefs
More insulation options from Thermore
Thermore has expanded its line of blow-in Ecodown fibers, offering five different options in terms of weights and thicknesses with its heat-regulating technology. That includes a new Ecodown Fibers Light version, which provides a soft, ultra-light and packable insulation that is said to be 20 percent warmer than comparable products. ...
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News briefs
Vivobarefoot develops an amphibian shoe with Michelin
Vivobarefoot has launched a new “swim run” shoe, created in collaboration with Michelin. The Vivobarefoot Tempest is the first style in Vivobarefoot’s Extreme Survival collection. The shoe has been designed to enable an easy transition from trails to water. The pattern of the outsole, developed in collaboration with Michelin, mimics ...
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ArticleDecathlon strikes a new B2B collaboration in Switzerland
Decathlon is open for new partnerships with other retailers anywhere, says a spokesman for the company, pointing out that such initiatives are taken by its managers at the national level. After working with some mass market retaiers in France, Belgium and the U.S., it has announced that it will start ...
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ArticleFace masks for athletes and the public
We have already talked about the numerous initiatives that sports brands have taken to help health workers in the fight against the coronavirus outbreak. Some of them, including Under Armour and Buff, are now focusing on high-tech face masks for athletes or the general public.
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News briefs
Puma cooperates with the designer Billy Walsh
Puma and Billy Walsh, a designer based in Boston, have developed a joint collection. According to Puma, Walsh is one of the most innovative creative minds of our time. His creative work is said to be versatile, ranging from fashion design to songwriting. Above all, he is a well-known name ...
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Article
Lululemon suffered less than its peers
Despite strong gains in e-commerce, store closures due to the Covid-19 pandemic weighed on Lululemon Athletica’s sales, affecting its quarterly performance and sending the vertically integrated yoga apparel maker’s sales down by about 7 percent. Financial analysts had anticipated that the company would book sales of nearly $700 million for ...
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ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
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ArticleDecathlon is entering Ireland
Decathlon is gearing up to open its first flagship store in the Republic of Ireland on Saturday, June 13, after testing the waters on the internet with a website since the end of 2017. Some 60,000 Irish customers are already connected online to its website. Reportedly, the Dublin store should ...
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News briefs
Responding to unrest in the U.S., Adidas pledges to make three investments
In reaction to the unrest in the U.S. over the death of George Floyd at the hands of police officers in Minneapolis, Minnesota, a group of black employees working for Adidas in the U.S. recently addressed a 32-page document, titled “Our State of Emergency,” to the company’s executives. According to ...
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News briefs
More anti-virus technology
Graphene Composites (GC) and G-Form have joined forces in the development and distribution of a virus-killing ink that can be used to pre-treat both medical equipment and athletic apparel or footwear. Utilizing an innovative technology from GC, G-Form medical protective equipment and athletic gear/apparel will be pre-treated with a GC ...
