More about brands – Page 145
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News briefs
Adidas will hold a virtual AGM
The supervisory board of the Adidas Group has decided to hold its annual general meeting in a purely virtual format on Aug. 11, using a dedicated portal on the group’s website, www.adidas-group.com/agm. Shareholders of record who have registered for the AGM will be able to submit questions on the portal ...
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News briefs
Nike signs a female football player from Norway
Nike has signed a 10-year endorsement deal with Ada Hegerberg, a striker for the French Olympique Lyonnais football club. AFP, the French news agency, reports that the deal is worth more than €1 million, whereas Forbes reports that Hegerberg will be receiving a six-figure annual fee. The 24-year-old Norwegian was ...
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News briefs
Amazon in talks to become Flamengo’s main jersey sponsor
Amazon may become the main jersey sponsor of Flamengo, taking the place of a local bank, Banco BS. The Brazilian football club, based in Rio de Janeiro, and Amazon are reportedly negotiating the deal, which could be announced over the next few weeks. Adidas is still the technical sponsor of ...
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News briefs
Aldi launches climate-neutral sneaker
The German food discounter Aldi Süd has developed a climate-neutral sneaker under its own brand, Crane Pure, which will be on sale from June 10. The sneaker is made partly from recycled PET bottles, and the CO² emissions caused by production, transport and distribution are offset by a certified climate ...
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News briefs
Joma to reward the pandemic’s anonymous athletes
In tribute to those who have either undertaken or continued to practice a sport during the Covid-19 pandemic, Joma and the Portuguese Olympic Committee (COP) have established a “national team of anonymous athletes.” By continuing down the road they’re already on, these ordinary citizens can register to receive either technical ...
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News briefs
Decathlon grew by 26.4% in Germany in 2019
Correcting a German press report, the German subsidiary of Decathlon indicates that its net sales went up by 26.4 percent to €654 million in 2019. Online sales accounted for more than 20 percent of the French retailer’s sales in the country. Decathlon opened 16 stores in Germany in the course ...
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Article
Japanese chip-maker invests in antimicrobial and ecological fabrics
Murata Manufacturing, a Japanese-based manufacturer of high-tech electronic components, has partnered with a Japanese supplier of yarns and fabrics, Teijin Frontier, for the research, development, production and sale of a new fabric with antimicrobial and deodorizing properties. Clothing, and in particular sportswear, comes first on the list of future applications ...
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Trend ReportsWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption, and WGSN has set out to predict what consumers will be looking for in the next couple of years.
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ArticleOpinion: Amazon and other marketplaces may be in for a reckoning over illegal sales
Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over
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News briefs
Hummel dresses up Norwegian handball players
Hummel has signed a deal to be the official partner and technical supplier of the Norwegian Handball Federation (NHF) from July 1 through Dec. 31, 2023. The agreement covers all official on-court and off-court sports apparel and accessories as well as medical equipment and resin.
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News briefs
More backing for “Black Lives Matter”
Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nike announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality in ...
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News briefs
Schöffel diversifies into bikewear
Schöffel, which has been focusing on outdoor and ski clothing, is making its entry into the bicycle clothing sector with a dedicated collection for spring/summer 2021. Comprising 46 items for men and women, and divided into three segments – Gravel, Trail and Travel – it was developed by the German ...
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News briefs
Wolverine performs better than expected
Wolverine Worldwide told analysts at the Baird 2020 Global Consumer, Technology, and Services Conference on June 4 that its sales were better than expected in the first nine weeks of its second quarter, falling by less than 50 percent overall. The impact of the coronavirus-related retail lockdown was partly offset ...
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Article
China grows again for Adidas
Adidas reports that its overall business in Greater China turned positive in May, as compared to a year earlier, leading it to predict more or less flat revenues in the region during the second quarter ending on June 30. The region represents about one-quarter of the Adidas Group’s total turnover ...
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ArticleEncouraging launch for the first UYN footwear line
Trerè Innovation, the Italian knitter of functional products, is confident that its new UYN brand of garments, shoes and accessories will reach by 2021 or 2022 the same level of sales that it registered with its X-Bionic garments and its X-Socks until its European manufacturing and distribution license with the ...
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Article
Canada Goose was resilient against Covid-19
Canada Goose Holdings was not hit as hard as other clothing brands by the pandemic, which it attributed to the seasonal nature of its business. While it felt the impact of store closures late in its fiscal year, which ended on March 29, 2020, its peak activity time had been ...
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News briefs
H&M develops sustainable swimwear and surfwear
After its incursion into the segment of affordable activewear, H&M has developed a new sustainable swimwear and surfwear collection for the first time, In cooperation with the international ”Women + Waves” community of surfers, which organizes professional and affordable surf lessons, weekends and overseas trips for women. The line includes ...
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ArticleDecathlon targets a 7.5% margin on 10-15% lower sales in 2020
While predicting a drop of between 10 and 15 percent in its global sales for this year, due to the Covid-19 pandemic, Decathlon is planning to accelerate its investments in omni-channel retailing and the development of certain product categories to improve its chances for a relatively quick recovery. Thanks in ...
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News briefs
Kästle to sign equipment agreement with DSV
Kästle, the Austrian ski manufacturer, has signed an equipment agreement with the German ski federation, DSV, for its cross-country skiing, biathlon, Nordic combined and ski-jumping teams for the next four seasons. The first young talents of DSV’s cross-country ski and biathlon teams have already signed contracts with Kästle. In March ...
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
